{"id":11523,"date":"2021-05-19T11:58:26","date_gmt":"2021-05-19T18:58:26","guid":{"rendered":"https:\/\/www.springboard.com\/?p=11523"},"modified":"2024-02-21T07:38:52","modified_gmt":"2024-02-21T15:38:52","slug":"low-code-revolution","status":"publish","type":"post","link":"https:\/\/www.springboard.com\/blog\/software-engineering\/low-code-revolution\/","title":{"rendered":"The Low-Code Revolution Is Here. What Does It Mean for the Future of Software Engineering?"},"content":{"rendered":"\n<p>For its 2021 Super Bowl ad, Squarespace commissioned Grammy-winning country singer Dolly Parton to remake her hit song \u201c9 To 5\u201d as \u201c5 To 9,\u201d an ode to the small business owners who abandon traditional desk jobs to launch their own ventures. <\/p>\n\n\n\n<p>Drag-and-drop website builders like Wix, Squarespace, and Webflow are just one example of a slew of \u201clow-code\u201d or \u201cno-code\u201d platforms designed to empower people who have an excellent idea for a software product, but no knowledge of programming or markup languages. Traditional software development, on the other hand, entails writing code line by line. Programmers need an in-depth understanding of computer environments, programming languages, testing protocols, and deployment processes. <\/p>\n\n\n\n<p>Squarespace isn\u2019t the only company trying to position the \u201clow-code revolution\u201d as a catalyst for entrepreneurship. E-commerce platforms like Weebly, BigCommerce, and Shopify enable small businesses to set up an online store simply by uploading photos and descriptions of products, setting prices, and establishing a payment method. Beyond these bare-bones features, users can add automated workflows that would traditionally require knowledge of <strong>domain logic <\/strong>(AKA <strong>business logic<\/strong>), the part of a software program that encodes real-world business rules\u2014for example, setting up automated reminder emails for customers who abandon their cart or adding a sales tax function at checkout.<a href=\"https:\/\/www.springboard.com\/blog\/software-engineering\/open-source-projects\/\"> Open-source tools<\/a> like Square and Magento are available for free, and, because they\u2019re open-source, developers can access the source code for full control over the site\u2019s design and functionality. <\/p>\n\n\n\n<p>\u201cPrior to companies like Shopify coming on the market, people would always assume that creating a website costs a lot of money and requires hiring people with programming and web design skills,\u201d said Peter Nsaka, a senior software engineer at Shopify and a mentor for Springboard\u2019s <a href=\"https:\/\/www.springboard.com\/courses\/software-engineering-career-track\/\">Software Engineering Career Track<\/a>. \u201cWhat these platforms have done is reduce that barrier to entry.\u201d<\/p>\n\n\n\n<p>According to TechCrunch, companies in the low-code sector were on pace to <a href=\"https:\/\/techcrunch.com\/2020\/07\/21\/tracking-the-growth-of-low-code-no-code-startups\/\" target=\"_blank\" rel=\"noopener\">raise $500 million<\/a> in 2020. Meanwhile, Gartner predicts that <a href=\"https:\/\/www.gartner.com\/doc\/reprints?ct=190711&amp;id=1-1FKNU1TK\" target=\"_blank\" rel=\"noopener\">65% of application development<\/a> will be low-code by 2024. Airtable, a no-code cloud-based platform for creating and sharing relational databases, garnered $185 million in venture capital funds in 2020 after adding low-code features. Part spreadsheet, part database, Airtable\u2019s platform allows non-programmers to write SQL queries through a graphical interface. More advanced data wrangling tools like Domo enable users to build ETL data pipelines by creating workflows in a visual environment using drag-and-drop components\u2014almost as simple as building an email automation workflow in a CRM tool\u2014work that is typically done by a high-paid data engineer or data scientist. <\/p>\n\n\n\n<p>However, these tools don\u2019t replace data practitioners; they automate certain functions so that data professionals can work more efficiently. <\/p>\n\n\n\n<p>\u201cThe Prophecy SaaS version will enable even small teams and organizations to be incredibly productive,\u201d said Raj Bains, CEO of Prophecy, a drag-and-drop platform for data pipeline development. \u201cFor the first time, they won\u2019t have to spend time on coding and putting open source technologies together; they can instead focus on rapidly adding business value.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=v4FYL8twE6Q\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Low-code vs. no-code: What\u2019s the difference? <\/strong><\/h2>\n\n\n\n<p>While the terms \u201clow-code\u201d and \u201cno-code\u201d are often used interchangeably, they each represent a different type of software serving a subset of users and business needs. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No-code<\/strong> development benefits non-technical users who understand business needs and rules but have little to no coding experience. Some platforms serve specific use cases, such as blogging, web design, mobile app development, project management, product configuration, data visualization, and e-commerce, with prebuilt templates, pages, and workflows.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Low-code<\/strong> development is for developers or those with some programming knowledge to add extra customization on top of the platform\u2019s built-in features. Some coding may be required to integrate one platform with another by creating an API.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>When WordPress launched in 2003 as a low-code content management system (CMS), the platform made it possible for the average Joe or Jane to start their own website or blog, thereby democratizing the world of publishing and web design. Today, <a href=\"https:\/\/tx.bz-mail-us1.com\/1\/l\/d3128294c51b41dfb2d3a80a30c593f3?rl=https%3A%2F%2Fwww.manaferra.com%2Fwordpress-statistics%2F\" target=\"_blank\" rel=\"noreferrer noopener\">43.1% of all websites<\/a> are run on WordPress, including <a href=\"https:\/\/www.wpexplorer.com\/name-brands-use-wordpress\/\" target=\"_blank\" rel=\"noopener\">sites for major companies<\/a> such as Microsoft, Disney, Target, and even publishers like CNN and the New Yorker. <\/p>\n\n\n\n<p>Generalized tools for developing web and mobile applications provide a consummate no-code playground for those who just want to build enterprise-grade apps without writing a single line of code. From designing a minimum viable product to shipping a full-fledged application, tools like Bubble and Retool feature a drag-and-drop editor, free and paid templates, and hundreds or even thousands of plug-ins that integrate with other programs, such as a database management tool.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/05\/wordpress-scaled.jpeg\" alt=\"\" class=\"wp-image-11543\"\/><\/figure>\n\n\n\n<p>Even tasks like <strong>robotic process automation<\/strong> no longer require code. RPA simply refers to deploying software robots that can perform repetitive yet essential tasks, such as logging into applications and systems, filling in forms, and completing routine analyses and reports. Parabola allows users to create a CRM workflow, automate e-commerce tasks, send metrics reports and automate email marketing. Traditionally, setting up RPA workflows requires building data pipelines between databases and enterprise web services on the backend, establishing business process rules, and writing \u201cif, then\u201d programming statements for trigger actions.<\/p>\n\n\n\n<p>No-code solutions made for visual design and word processing are known as WYSIWYG, short for \u201cWhat You See is What You Get.\u201d WYSIWYG (pronounced \u201cwiz-ee-wig\u201d) is a type of computer editing software that makes it easy for users to create and edit documents, presentations, and other types of digital works. The interface allows users to visually see what their final result will be as they make it. By contrast, traditional editors require users to input markup languages to format text, images, and other components. Developers use markup languages like HTML to embed tags in plaintext that tell the browser how to display the content on a webpage, such as making a subheading bold or presenting a series of items as an ordered list. <\/p>\n\n\n\n<p>In the past, visual design was the sole purview of those with knowledge of advanced software like Photoshop or InDesign. Simplified tools like Canva and Visme include templates with optimized dimensions for social media posts, video graphics, infographics, reports, and so on, unlike traditional editors that require users to start from scratch. <\/p>\n\n\n\n<p>\u201cVisme has made it easy for anyone to visualize statistical data and create great-looking designs, regardless of what they do or specialize in,\u201d said Farzad Rashidi, director of marketing at <a href=\"https:\/\/www.visme.co\/\" target=\"_blank\" rel=\"noopener\">Visme<\/a>. \u201cYou don\u2019t need to be a tech geek or a data scientist to create an animated visualization about the effects of climate change, for example. Doctors and health workers don\u2019t need to spend a fortune just to create an engaging infographic that helps people understand the symptoms of COVID-19.\u201d<\/p>\n\n\n\n<p>No-code development still requires IT oversight, otherwise, people end up developing apps without supervision, which can result in software rife with security concerns, compliance issues, integration problems, and increased technical debt. No-code platforms also have their limits\u2014namely, the constraints of working with pre-built templates and interfaces that can only be customized to the extent that the developers have permitted. Many no-code platforms enable integrations, APIs, or low-code features to allow people with programming knowledge to benefit from advanced customizability. <\/p>\n\n\n\n<p>Low-code environments still require some programming knowledge but allow developers to work with pre-written code snippets rather than writing code line by line. Professional programmers use these tools to quickly deliver applications and shift their efforts away from commodity programming tasks to more complex work that has a bigger impact. Serenade is an AI-powered tool that allows coders to write code using their voice. Instead of relying on just dictation, the tool is trained to recognize natural language so you can describe manipulations to existing code like \u201cdelete class\u201d or \u201cadd parameter URL.\u201d The software is trained in common programming constructs, variable names, and other words used to write code. <\/p>\n\n\n\n<p>\u201cWe wanted to create a product that was really easy to use, to the point where you could speak naturally, as you would in a conversation, and code would be written for you,\u201d founder Matt Wiethoff wrote in a blog post.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/05\/shutterstock_1086028751-scaled.jpeg\" alt=\"\" class=\"wp-image-11544\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Perfecting the art of abstraction <\/strong><\/h2>\n\n\n\n<p>At the heart of low-code and no-code software design is a key concept of object-oriented programming (OCP) known as <strong>abstraction<\/strong>. The main goal of abstraction is to hide unnecessary details from the user. Abstraction enables the user to build more complex logic on top of the provided abstraction without understanding how it works\u2014for example, setting up a series of automated emails by selecting conditions and corresponding actions from a dropdown menu without needing to understand how \u201cif, then\u201d control flow statements work. Internet browsers are a prime example of abstraction: you might not know how information is transmitted from servers to your computer; all you need to know is how to use your web browser to navigate the internet. <\/p>\n\n\n\n<p>\u201cAbstraction is about building tools that enable people not to have to interact with HTML, CSS, and JavaScript,\u201d Nsaka explained. <\/p>\n\n\n\n<p>Low-code tools are primarily aimed at front-end development, which is easier to abstract than back-end development given that web design is more of a cookie-cutter process than building and integrating relational databases on the back-end. As a back-end developer, Nsaka says he doesn\u2019t have much interaction with low-code platforms other than observability tools that allow developers to <a href=\"https:\/\/www.springboard.com\/blog\/software-engineering\/code-review-checklist-for-2021\/\">find bugs in the source code<\/a> and monitor web diagnostics.<\/p>\n\n\n\n<p>\u201cDatadog is a tool that back-end developers typically use to create dashboards,\u201d said Nsaka. \u201cThe process of creating a dashboard is pretty much drag-and-drop as well, where you can select graphs, bar charts, pie charts and drag them onto the screen. Something that would have taken two weeks if you had to code it on your own you could do in a matter of minutes.\u201d<\/p>\n\n\n<div class=\"bg-leaf-50 p-4 my-3\"><h4 class=\"fw-bold text-center\">Get To Know Other\tSoftware Engineering Students<\/h4><div class=\"row row-cols-1 row-cols-lg-3\"><div class=\"col\"><div class=\"card success-story-card h-100 d-flex justify-content-between mb-0\"><div class=\"flex-grow-1 text-center\"><a class=\"d-inline-block rounded-circle\" href=\"\/success\/alexander-aboutanos\" style=\"width:125px;height:125px;overflow:hidden\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/res.cloudinary.com\/springboard-images\/image\/upload\/v1696268083\/Student%20Success\/Alexander_Aboutanos.jpg\" alt=\"Alexander Aboutanos\" style=\"object-fit:contain;max-width:170px;height:125px\" \/><\/a><p class=\"fw-bold mb-0\">Alexander Aboutanos<\/p><p class=\"text-muted lh-1\">Software Development Consultant at Sogeti<\/p><\/div><div class=\"w-100 d-block d-md-none mt-3\"><\/div><p class=\"mb-0 mx-auto text-center\"><a class=\"btn btn-primary mx-auto\" href=\"\/success\/alexander-aboutanos\">Read Story<\/a><\/p><\/div><\/div><div class=\"col d-none d-md-block\"><div class=\"card success-story-card h-100 d-flex justify-content-between mb-0\"><div class=\"flex-grow-1 text-center\"><a class=\"d-inline-block rounded-circle\" href=\"\/success\/alyssa-menes\" style=\"width:125px;height:125px;overflow:hidden\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/res.cloudinary.com\/springboard-images\/image\/upload\/v1648250234\/Alyssa_Menes.jpg\" alt=\"Alyssa Menes\" style=\"object-fit:contain;max-width:170px;height:125px\" \/><\/a><p class=\"fw-bold mb-0\">Alyssa Menes<\/p><p class=\"text-muted lh-1\">Software Engineer at Progyny<\/p><\/div><p class=\"mb-0 mx-auto text-center\"><a class=\"btn btn-primary mx-auto\" href=\"\/success\/alyssa-menes\">Read Story<\/a><\/p><\/div><\/div><div class=\"col d-none d-md-block\"><div class=\"card success-story-card h-100 d-flex justify-content-between mb-0\"><div class=\"flex-grow-1 text-center\"><a class=\"d-inline-block rounded-circle\" href=\"\/success\/dave-mcconeghy\" style=\"width:125px;height:125px;overflow:hidden\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/res.cloudinary.com\/springboard-images\/image\/upload\/v1656432187\/Student%20Success\/Dave_McConeghy.jpg\" alt=\"Dave McConeghy\" style=\"object-fit:contain;max-width:170px;height:125px\" \/><\/a><p class=\"fw-bold mb-0\">Dave McConeghy<\/p><p class=\"text-muted lh-1\">Software Engineering Career Track Student at Springboard<\/p><\/div><p class=\"mb-0 mx-auto text-center\"><a class=\"btn btn-primary mx-auto\" href=\"\/success\/dave-mcconeghy\">Read Story<\/a><\/p><\/div><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The rise of citizen development<\/strong><\/h2>\n\n\n\n<p>While feel-good ads from software companies portray no-code platforms as being synonymous with launching mom-and-pop shops, low-code and no-code software platforms are widely used by enterprises as well as startups. In fact, the phenomenon of <strong>citizen development<\/strong> is <a href=\"https:\/\/www.forbes.com\/sites\/pmi\/2020\/12\/01\/what-is-citizen-development-the-low-codeno-code-revolution-organizations-should-go-all-in-on\/?sh=5a0584811da9\" target=\"_blank\" rel=\"noopener\">on the rise<\/a>. <\/p>\n\n\n\n<p>Citizen development is a term used to describe the trend of businesses empowering non-IT personnel to collaborate with IT departments to build business applications. These citizen-made apps are typically used to create business process management tools, such as expense approvals. Gartner also predicts that one of the <a href=\"https:\/\/www.techrepublic.com\/article\/low-code-development-why-demand-for-citizen-developer-tools-is-growing-fast\/\" target=\"_blank\" rel=\"noopener\">top three drivers<\/a> for low-code adoption through 2022 will be businesses that want to develop custom solutions for improving automation in the workplace.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ratio ratio-16x9 my-5\" itemprop=\"video\"><img src=\"https:\/\/img.youtube.com\/vi\/dwlfx4Ba6C0\/sddefault.jpg\" class=\"img-fluid\" alt=\"YouTube video player for dwlfx4Ba6C0\" loading=\"lazy\" style=\"object-fit:cover;width:100%;height:100%\" data-yt-facade=\"1\" \/><div class=\"yt-facade\" style=\"position:absolute;z-index:2;background:rgba(0,0,0,0.2)\"><svg fill=\"#fff\" height=\"100%\" viewBox=\"0 0 24 24\" width=\"72\" style=\"position:absolute;top:50%;left:50%;transform:translate(-50%, -50%);\"><path d=\"M0 0h24v24H0V0z\" fill=\"none\"><\/path><path d=\"M21.58 7.19c-.23-.86-.91-1.54-1.77-1.77C18.25 5 12 5 12 5s-6.25 0-7.81.42c-.86.23-1.54.91-1.77 1.77C2 8.75 2 12 2 12s0 3.25.42 4.81c.23.86.91 1.54 1.77 1.77C5.75 19 12 19 12 19s6.25 0 7.81-.42c.86-.23 1.54-.91 1.77-1.77C22 15.25 22 12 22 12s0-3.25-.42-4.81zM10 15V9l5.2 3-5.2 3z\"><\/path><\/svg><\/div><iframe loading=\"lazy\" title=\"UI\/UX Design: What is INFORMATION ARCHITECTURE? | Episode 3\" width=\"1170\" height=\"658\" data-yt-src=\"https:\/\/www.youtube.com\/embed\/dwlfx4Ba6C0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>IT departments sanction tools and security and provide direction regarding app design and development, while non-IT employees focus on the actual application-building process. According to a 2017 report, <a href=\"https:\/\/appdevelopermagazine.com\/5741\/2017\/12\/7\/citizen-developers-are-on-the-rise\/\" target=\"_blank\" rel=\"noopener\">32% of organizations <\/a>are now providing tools and training for non-IT employees to cultivate app development skills. Additionally, 20% of executives surveyed say that more than half of their business applications are developed outside of their IT departments. <\/p>\n\n\n\n<p>The demand for business apps is expanding exponentially, often outpacing internal IT\u2019s capacity to deliver them. IT resources are strained from overseeing regular duties of upkeep, infrastructure, and security, on top of fielding a mountain of app development requests. <a href=\"https:\/\/www.mendix.com\/press\/business-in-crisis-due-to-it-resource-shortages-self-medicating-with-shadow-it\/\" target=\"_blank\" rel=\"noopener\">Research<\/a> shows that 77% of IT leaders and 71% of business leaders agree that IT teams have a massive pipeline of new IT solution requests, which aren\u2019t being built. <\/p>\n\n\n\n<p>Also, there are times when non-IT employees may have a more accurate understanding of the purpose and audience of the app in question than a developer would. According to Salesforce, <a href=\"https:\/\/www.salesforce.com\/products\/platform\/best-practices\/citizen-development\/\" target=\"_blank\" rel=\"noopener\">63% of IT leaders<\/a> believe that low-code solutions will reduce the length of the software development cycle. <\/p>\n\n\n\n<p>\u201cApplication development is like raising a child: It takes a village, with each member contributing their specialty at the best time and in the appropriate context,\u201d <a href=\"https:\/\/www.infoworld.com\/article\/3239295\/how-salesforce-supports-citizen-development.html\" target=\"_blank\" rel=\"noopener\">writes Scott Nelson<\/a>, an IT solutionist. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How will the low-code revolution impact software engineering jobs?<\/strong><\/h2>\n\n\n\n<p>While it\u2019s easy to assume that the low-code revolution and the rise of citizen development pose an existential threat to the <a href=\"https:\/\/www.springboard.com\/blog\/software-engineering\/how-to-survive-first-week-software-engineer\/\">software engineering profession<\/a>, the opposite is true. No-code and low-code platforms are built by qualified <a href=\"https:\/\/www.springboard.com\/blog\/software-engineering\/software-engineer-job-description\/\" data-type=\"post\" data-id=\"14696\">software engineers<\/a>, even though the end product is intended for non-technical users, and demand for these platforms is skyrocketing. Dublin-based market research firm Research and Markets <a href=\"https:\/\/www.globenewswire.com\/news-release\/2020\/11\/10\/2123468\/0\/en\/Global-187-Billion-Low-Code-Development-Platform-Market-to-2030.html\" target=\"_blank\" rel=\"noopener\">predicts<\/a> that the global low-code development platform market will generate $187 by 2030, rising from $10.9 billion in 2019. <\/p>\n\n\n\n<p>Enterprise citizen development projects still need to be overseen by IT departments for legal, security, and compliance purposes. While low-code and no-code solutions give non-technical users the tools to build websites, mobile apps, and RPA workflows, software engineering requires domain expertise, problem-solving skills, knowledge of technical constraints, and the ability to reconcile business needs with user expectations. <\/p>\n\n\n\n<p>If anything, the rise of low-code and no-code software will lead to <em>more<\/em> software development and an increased need for software engineers to build these platforms and oversee the work of citizen developers. From an ideological point of view, they put the power to build things in the hands of the people, while enabling employees without programming skills to contribute their skills and potential. <\/p>\n\n\n\n<p>\u201cI don&#8217;t really see the role of a software engineer being diminished by the fact that there are now way too many no-code tools,\u201d said Nsaka. \u201cNo-code tools are built for people who have no interest in software engineering, but have a need for its byproducts.\u201d<\/p>\n\n\n\n<p class=\"rm has-background\" style=\"background-color:#efeff6\"><strong>Since you&#8217;re here&#8230;<\/strong><br>No one wakes up knowing how to code \u2013 they learn how to code. <a href=\"https:\/\/www.springboard.com\/success\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tens of thousands of students<\/a> have successfully learned with our courses, like our <a href=\"https:\/\/www.springboard.com\/courses\/software-engineering-career-track\/\" target=\"_blank\" rel=\"noreferrer noopener\">Software Engineering Bootcamp<\/a>. If you\u2019re a total newbie, our <a href=\"https:\/\/www.springboard.com\/success\/\" target=\"_blank\" rel=\"noreferrer noopener\">Software Engineering Career Track Prep Course<\/a> will be a perfect fit. Let\u2019s do this!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For its 2021 Super Bowl ad, Squarespace commissioned Grammy-winning country singer Dolly Parton to remake her hit song \u201c9 To 5\u201d as \u201c5 To 9,\u201d an ode to the small business owners who abandon traditional desk jobs to launch their own ventures. Drag-and-drop website builders like Wix, Squarespace, and Webflow are just one example of [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":11537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_eb_data_table":"","footnotes":""},"categories":[137],"tags":[],"marketing_tags":[],"class_list":{"0":"post-11523","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-software-engineering"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/11523"}],"collection":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/comments?post=11523"}],"version-history":[{"count":4,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/11523\/revisions"}],"predecessor-version":[{"id":53852,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/11523\/revisions\/53852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/media\/11537"}],"wp:attachment":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/media?parent=11523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/categories?post=11523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/tags?post=11523"},{"taxonomy":"marketing_tags","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/marketing_tags?post=11523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}