{"id":12255,"date":"2021-07-20T08:21:56","date_gmt":"2021-07-20T15:21:56","guid":{"rendered":"https:\/\/www.springboard.com\/?p=12255"},"modified":"2023-09-28T01:03:24","modified_gmt":"2023-09-28T08:03:24","slug":"what-is-mobile-first-design","status":"publish","type":"post","link":"https:\/\/www.springboard.com\/blog\/design\/what-is-mobile-first-design\/","title":{"rendered":"UX Design: What Is Mobile-First Design and Why Should You Learn It?"},"content":{"rendered":"\n<p>Thanks to the digital transformation, the whole world\u2014businesses and consumers alike\u2014is now online. This means that more than half of the global population is connected to the internet, with an astonishing 93% accessing the web via mobile devices.&nbsp;<\/p>\n\n\n\n<p><strong>\u200c<\/strong>Mobile devices are now the device of choice for accessing the internet, as they are accessible, cheaper than computers, and easy to use. The importance of designing websites properly for mobile users cannot be overstated, and this is where mobile-first design comes in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u200cWhat Is Mobile-First Design?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/shutterstock_583175143-scaled.jpg\" alt=\"\" class=\"wp-image-12282\"\/><\/figure>\n\n\n\n<p>\u200cMobile-first design can be defined as designing a product for mobile users before expanding to a design for tablet and desktop users. This implies that a designer would begin the design process by prototyping how the product would look on a mobile device and then adding additional elements as the screens get bigger.&nbsp;<\/p>\n\n\n\n<p><strong>\u200c<\/strong>This kind of design hasn&#8217;t always been the norm. In the past, websites were first designed for desktops, then elements were either taken away or sized down as screen sizes reduced. This was first known as the graceful degradation philosophy before later morphing into <a href=\"https:\/\/www.springboard.com\/blog\/design\/responsive-vs-adaptive-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">responsive web design.<\/a>&nbsp;<\/p>\n\n\n\n<p><strong>\u200c<\/strong>The term mobile-first first came onto the scene in 2010, thanks to the <a href=\"https:\/\/www.computerworld.com\/article\/2520954\/google-ceo-preaches--mobile-first-.html\" target=\"_blank\" rel=\"noreferrer noopener\">then CEO of Google, Eric Schmidt<\/a>. During a conference, Schmidt predicted that mobile would soon be the most popular way to provide many services to consumers, and hence the best way to get mobile architecture right was to go <em>mobile-first.&nbsp;<\/em><\/p>\n\n\n\n<p><strong>\u200c<\/strong>If current statistics are anything to go by, he couldn&#8217;t have been more right. The use of mobile phones has been on a steady rise over the last five years\u2014concurrent with the slow decline of desktop use\u2014allowing the mobile-first design to take center stage.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/ux-design-mobile-first-design-1200x800.jpg\" alt=\"UX Design, mobile-first design\" class=\"wp-image-46992\" srcset=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/ux-design-mobile-first-design-1200x800.jpg 1200w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/ux-design-mobile-first-design-400x267.jpg 400w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/ux-design-mobile-first-design-768x512.jpg 768w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/ux-design-mobile-first-design-1536x1024.jpg 1536w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/ux-design-mobile-first-design-380x253.jpg 380w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/ux-design-mobile-first-design-700x467.jpg 700w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/ux-design-mobile-first-design.jpg 1600w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/ux-design-mobile-first-design-380x253.jpg 420w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>\u200c<\/strong>A mobile-first strategy means focusing your attention on where most of your product&#8217;s users are, along with what will potentially be your most significant profits.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u200c3 Reasons Why Mobile-First Design Is Important&nbsp;<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/shutterstock_1160572147-scaled.jpg\" alt=\"Mobile First Design Importance\" class=\"wp-image-12283\"\/><\/figure>\n\n\n\n<p>\u200cAs the majority of the internet is accessed from mobile devices, it only makes sense to focus most of the attention on designing for that market. Mobile-friendly websites have never been in higher demand, so it\u2019s prime time to learn and incorporate the strategy into your designs.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u200cMobile-first is important because Google&#8217;s algorithm ranks mobile-friendly sites higher. <\/strong>It&#8217;s not just users that love mobile<strong>\u2014<\/strong>Google does too. The search engine titan now uses <a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing\" target=\"_blank\" rel=\"noreferrer noopener\">mobile-friendliness<\/a> as one of its ranking factors for mobile searches. This means that websites designed mobile-first have a better chance of a top ranking and potentially bringing in more conversions.&nbsp;<\/li>\n\n\n\n<li><strong>\u200cMobile-first is important because it forces a web designer to focus only on the essentials, thus providing a better user experience on mobile devices. <\/strong>Since the web designer has less space to play with, they must focus on the content without unnecessary user interface (UI) elements. Your users will have a better experience on your site because there are fewer distractions and the layout is easily accessible.&nbsp;<\/li>\n\n\n\n<li><strong>\u200cMobile-first is important because it strengthens desktop and tablet website design. <\/strong>Designing for smartphone devices is a content-first approach. When you expand to bigger screen sizes, you&#8217;ll know what is essential and expand on that without losing the foundation of what&#8217;s most important.<\/li>\n<\/ul>\n\n\n\n<p><em><strong>Read More:<\/strong> <a href=\"https:\/\/www.springboard.com\/blog\/design\/what-is-ux-design\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.springboard.com\/blog\/design\/what-is-ux-design\/\" rel=\"noreferrer noopener\">What is UX Design?<\/a><\/em><\/p>\n\n\n<div class=\"bg-leaf-50 p-4 my-3\"><h4 class=\"fw-bold text-center\">Get To Know Other\tDesign Students<\/h4><div class=\"row row-cols-1 row-cols-lg-3\"><div class=\"col\"><div class=\"card success-story-card h-100 d-flex justify-content-between mb-0\"><div class=\"flex-grow-1 text-center\"><a class=\"d-inline-block rounded-circle\" href=\"\/success\/sadie-rubio\" style=\"width:125px;height:125px;overflow:hidden\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/res.cloudinary.com\/springboard-images\/image\/upload\/v1648227667\/Sadie_Rubio.jpg\" alt=\"Sadie Rubio\" style=\"object-fit:contain;max-width:170px;height:125px\" \/><\/a><p class=\"fw-bold mb-0\">Sadie Rubio<\/p><p class=\"text-muted lh-1\">UX Designer And Researcher at Lumea<\/p><\/div><div class=\"w-100 d-block d-md-none mt-3\"><\/div><p class=\"mb-0 mx-auto text-center\"><a class=\"btn btn-primary mx-auto\" href=\"\/success\/sadie-rubio\">Read Story<\/a><\/p><\/div><\/div><div class=\"col d-none d-md-block\"><div class=\"card success-story-card h-100 d-flex justify-content-between mb-0\"><div class=\"flex-grow-1 text-center\"><a class=\"d-inline-block rounded-circle\" href=\"\/success\/trevor-tillery\" style=\"width:125px;height:125px;overflow:hidden\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/res.cloudinary.com\/springboard-images\/image\/upload\/v1638213299\/Student%20Success\/Trevor_Tillery_125x125.png\" alt=\"Trevor Tillery\" style=\"object-fit:contain;max-width:170px;height:125px\" \/><\/a><p class=\"fw-bold mb-0\">Trevor Tillery<\/p><p class=\"text-muted lh-1\">Experience Designer at Nerdery<\/p><\/div><p class=\"mb-0 mx-auto text-center\"><a class=\"btn btn-primary mx-auto\" href=\"\/success\/trevor-tillery\">Read Story<\/a><\/p><\/div><\/div><div class=\"col d-none d-md-block\"><div class=\"card success-story-card h-100 d-flex justify-content-between mb-0\"><div class=\"flex-grow-1 text-center\"><a class=\"d-inline-block rounded-circle\" href=\"\/success\/anna-peterson\" style=\"width:125px;height:125px;overflow:hidden\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/res.cloudinary.com\/springboard-images\/image\/upload\/v1689828270\/Anna_Peterson_4.png\" alt=\"Anna Peterson\" style=\"object-fit:contain;max-width:170px;height:125px\" \/><\/a><p class=\"fw-bold mb-0\">Anna Peterson<\/p><p class=\"text-muted lh-1\">UI\/UX Designer at Thumbstopper<\/p><\/div><p class=\"mb-0 mx-auto text-center\"><a class=\"btn btn-primary mx-auto\" href=\"\/success\/anna-peterson\">Read Story<\/a><\/p><\/div><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u200c4 Tips That Contribute To a Good Mobile-First Design<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/shutterstock_1454192615-scaled.jpg\" alt=\"\" class=\"wp-image-12284\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u200c1. Prioritize Content Before Other Elements <\/strong><\/h3>\n\n\n\n<p>\u200cWhen it comes to designing for mobile, presenting the content comes before anything else. Any additional elements might clutter the smaller screen and bring down the user experience. This implies that only the essential elements are shown on a mobile website. In mobile-first design, there is often a visual hierarchy based on the importance of each element.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"3342\" height=\"1600\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Apples-Web-Page.png\" alt=\"\" class=\"wp-image-12286\" srcset=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Apples-Web-Page.png 3342w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Apples-Web-Page-400x192.png 400w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Apples-Web-Page-1200x575.png 1200w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Apples-Web-Page-768x368.png 768w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Apples-Web-Page-1536x735.png 1536w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Apples-Web-Page-2048x980.png 2048w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Apples-Web-Page-380x182.png 380w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Apples-Web-Page-700x335.png 700w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Apples-Web-Page-380x182.png 420w\" sizes=\"(max-width: 3342px) 100vw, 3342px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple\u2019s web pages<\/a> are a great example of a simplified, content-first design. When you visit their pages, including their desktop versions, you&#8217;ll only view the essential information you need with little distractions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u200c\u200c2. Make All The Page Elements Visible and Consistent<\/strong><\/h3>\n\n\n\n<p>\u200cHere&#8217;s a stat to keep in mind: <a href=\"https:\/\/socpub.com\/articles\/the-5-mobile-marketing-mistakes-infographic-14849\" target=\"_blank\" rel=\"noreferrer noopener\">57% of users<\/a> will not recommend a business if its mobile <a href=\"https:\/\/www.springboard.com\/blog\/design\/golden-rules-of-ui-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">user interface<\/a> is poorly designed. That&#8217;s how much a website&#8217;s design can affect your bottom line.&nbsp;<\/p>\n\n\n\n<p><strong>\u200c<\/strong>Because the screen size is small, you&#8217;ll need to use a font size that is big enough to read on the device. Mobile-first web design also means that you&#8217;ll need to use contrasting color schemes and clean design to make your website easy to peruse. Your CTAs must also be bold and eye-catching\u2014otherwise, you&#8217;ll lose valuable leads. &nbsp;<\/p>\n\n\n\n<p>\u200cAds, pop-ups, unnecessary images and videos, and other intrusive elements are not good for mobile design. Good mobile-first design is simple<strong>\u2014<\/strong>you&#8217;re only showing your users what they are on the page to see. A simple design focuses the user on the content that matters. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"3310\" height=\"1494\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Screenshot-2021-07-20-at-8.47.27-PM.png\" alt=\"\" class=\"wp-image-12287\" srcset=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Screenshot-2021-07-20-at-8.47.27-PM.png 3310w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Screenshot-2021-07-20-at-8.47.27-PM-400x181.png 400w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Screenshot-2021-07-20-at-8.47.27-PM-1200x542.png 1200w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Screenshot-2021-07-20-at-8.47.27-PM-768x347.png 768w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Screenshot-2021-07-20-at-8.47.27-PM-1536x693.png 1536w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Screenshot-2021-07-20-at-8.47.27-PM-2048x924.png 2048w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Screenshot-2021-07-20-at-8.47.27-PM-380x172.png 380w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Screenshot-2021-07-20-at-8.47.27-PM-700x316.png 700w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Screenshot-2021-07-20-at-8.47.27-PM-380x172.png 420w\" sizes=\"(max-width: 3310px) 100vw, 3310px\" \/><\/figure>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.evernote.com\" target=\"_blank\">\u200cEvernote<\/a> does a great job at this, with a clear CTA close to the top of the page, readable fonts, and a color palette consistent with the brand.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u200c3. Make Your Pages Easy To Navigate<\/strong><\/h3>\n\n\n\n<p>\u200cWhile you might have plenty of space for navigation menus on a desktop, there&#8217;s a lot less room on mobile. An easy navigation system helps your users move seamlessly between your pages, keeping them on your site longer and improving the overall user experience.&nbsp;<\/p>\n\n\n\n<p><strong>\u200c<\/strong>When designing for mobile, you&#8217;ll have to condense the navigational menu items to as few options as possible. All of the secondary elements can be combined into conveniently placed navigation buttons. <a href=\"https:\/\/uxplanet.org\/the-ultimate-guide-to-the-hamburger-menu-and-its-alternatives-e2da8dc7f1db\" target=\"_blank\" rel=\"noreferrer noopener\">Hamburger menus<\/a> and combo menus are excellent ways to achieve this.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2520\" height=\"1398\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Web-Version-of-Typeform.png\" alt=\"\" class=\"wp-image-12288\" srcset=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Web-Version-of-Typeform.png 2520w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Web-Version-of-Typeform-400x222.png 400w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Web-Version-of-Typeform-1200x666.png 1200w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Web-Version-of-Typeform-768x426.png 768w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Web-Version-of-Typeform-1536x852.png 1536w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Web-Version-of-Typeform-2048x1136.png 2048w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Web-Version-of-Typeform-380x211.png 380w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Web-Version-of-Typeform-700x388.png 700w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/Web-Version-of-Typeform-380x211.png 420w\" sizes=\"(max-width: 2520px) 100vw, 2520px\" \/><\/figure>\n\n\n\n<p><strong>\u200c<\/strong>Both the desktop and mobile versions of <a href=\"https:\/\/www.typeform.com\" target=\"_blank\" rel=\"noreferrer noopener\">Typeform<\/a> have a very simplified but easy-to-access navigation system.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u200c4. Ensure Your Pages Load Fast<\/strong><\/h3>\n\n\n\n<p>\u200cPage loading significantly affects any website&#8217;s user experience and its <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/seo-best-practices-how-to-optimize-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO ranking<\/a>. Many users don&#8217;t have the time to wait, so slower load times will inevitably lead to page abandonment.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"499\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/shutterstock_1832146612.jpg\" alt=\"\" class=\"wp-image-12289\" srcset=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/shutterstock_1832146612.jpg 1000w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/shutterstock_1832146612-400x200.jpg 400w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/shutterstock_1832146612-768x383.jpg 768w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/shutterstock_1832146612-380x190.jpg 380w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/shutterstock_1832146612-700x349.jpg 700w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2021\/07\/shutterstock_1832146612-380x190.jpg 420w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>\u200c<\/strong>That\u2019s why it\u2019s critical to eliminate unnecessary elements that may slow your loading speed. You can also compress your multimedia elements, use <a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/lazy-loading\" target=\"_blank\" rel=\"noreferrer noopener\">lazy loading<\/a>, and switch to the HTTPS protocol, all of which will help your pages load faster.<\/p>\n\n\n\n<p><em><strong>Read More:<\/strong> <a href=\"https:\/\/www.springboard.com\/blog\/design\/what-does-a-ux-designer-do\/\" target=\"_blank\" data-type=\"post\" data-id=\"5182\" rel=\"noreferrer noopener\">What Does a UX Designer Do?<\/a><\/em><\/p>\n\n\n\n<p class=\"rm has-background\" style=\"background-color:#efeff6\"><strong>Since you&#8217;re here&#8230;<br><\/strong>Are you a future UX designer? Enroll in our <a href=\"https:\/\/www.springboard.com\/courses\/ui-ux-design-career-track\/\" target=\"_blank\" rel=\"noreferrer noopener\">UI\/UX Bootcamp<\/a> and join over <a href=\"https:\/\/www.springboard.com\/success\/\" target=\"_blank\" rel=\"noreferrer noopener\">10,000 students<\/a> who have successfully changed careers with us. Want to get wireframing right this second? Check out our <a href=\"https:\/\/www.springboard.com\/resources\/learning-paths\/user-experience-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">free UX design course<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to the digital transformation, the whole world\u2014businesses and consumers alike\u2014is now online. This means that more than half of the global population is connected to the internet, with an astonishing 93% accessing the web via mobile devices.&nbsp; \u200cMobile devices are now the device of choice for accessing the internet, as they are accessible, cheaper [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":12281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_eb_data_table":"","footnotes":""},"categories":[123],"tags":[],"marketing_tags":[1476],"class_list":{"0":"post-12255","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/12255"}],"collection":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/comments?post=12255"}],"version-history":[{"count":4,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/12255\/revisions"}],"predecessor-version":[{"id":50132,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/12255\/revisions\/50132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/media\/12281"}],"wp:attachment":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/media?parent=12255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/categories?post=12255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/tags?post=12255"},{"taxonomy":"marketing_tags","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/marketing_tags?post=12255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}