Here are some rules of thumb to bear in mind when thinking about digital marketing job descriptions<\/a>: <\/p>\n\n\n\n Let\u2019s dive into some of the most popular job titles you\u2019ll find in the digital marketing industry.<\/p>\n\n\n\n Marketing analysts<\/a> evaluate a company\u2019s public-facing platforms. This includes social media networks, blogs, community forums, and the company website. The marketing analyst collects data from both paid and organic campaigns, tests different content styles, and analyzes the results using tools such as Google Analytics<\/a>, MixPanel<\/a>, and Heap Analytics<\/a>. Once this data has been extracted and analyzed, the marketing analyst will draw conclusions from their findings, and report these to the digital marketing team and upper management. With these insights, the analyst then guides and influences upcoming marketing strategies in order to optimize each campaign. <\/p>\n\n\n\n A demand generation manager builds and nurtures long-term customer relationships. To do this, they plan a strategy that builds brand awareness, advertises products, helps the business enter new markets, and improves the customer\u2019s experience with the brand. <\/p>\n\n\n\n The demand generation manager builds, executes, and optimizes campaigns. They also develop pipelines and manage advertising campaigns and budgets. <\/p>\n\n\n\n The digital strategist (also known as the digital marketing strategist) creates an overarching strategy that aligns all the brand\u2019s marketing efforts across each one of the company\u2019s audience-facing channels, with the ultimate goal of raising brand awareness and launching a product, service, or feature. <\/p>\n\n\n\n The digital strategist is also expected to collaborate with the rest of the team on marketing campaigns, lead digital activation projects, and measure the effectiveness of different channels, networks, platforms, and analytics tools. <\/p>\n\n\n\n Growth marketers test and tweak, running iterative tests on every aspect of the marketing team\u2019s output, from content creation through to media buying. They collect data from these tests to adjust strategy decisions that lift key performance metrics. The growth marketer\u2019s overall goal is to improve user engagement and conversion by assessing and improving each step of the customer lifecycle, from first hearing about the brand, to buying a product, to becoming a repeat customer. <\/p>\n\n\n\n Experts in the science of inbound marketing, an SEO manager plans, oversees and manages a company\u2019s search engine marketing strategy. They optimize the content on a company\u2019s website, blog, social media channels, and other platforms, with the goal of ranking higher in search engine results. The SEO manager works with the SEO specialist to identify industry keywords, monitor search engine algorithms, analyze content, study the SEO strategies of competitors, and schedule optimized content. In-depth knowledge of Google Analytics is essential in this role. <\/p>\n\n\n\n The SEO manager will also report on the success of the SEO team to more senior team members, stay abreast of SEO trends and best practices, and delegate content creation to freelancers or in-house content producers. <\/p>\n\n\n\n Outreach specialists develop and execute outreach programs, with the goal of helping organizations reach their marketing goals. The outreach specialist builds relationships and strengthens connections by contacting journalists, bloggers, influencers, media outlets, publications, and other relevant individuals. <\/p>\n\n\n\n Outreach specialists also identify relevant contacts or leads to pitch, personalize pitches, run A\/B tests on different versions of email copy, and grow a list of contacts. <\/p>\n\n\n\n\n\n\n As SEO has become increasingly important, so too has the demand for technical SEO specialists. Requiring analytical and research skills, the technical SEO specialist researches and identifies keyword strings, guiding their implementation on website landing pages, blogs, and social media.<\/p>\n\n\n\n A technical SEO specialist monitors consumer search trends, changes to search engine algorithms, and their competitor\u2019s content output. When successful, the right SEO strategy can help company\u2019s reach the right audiences and boost overall company growth. <\/p>\n\n\n\n The SEO Content Manager attracts and converts readers with optimized content such as blog posts and landing pages. The SEO content manager creates compelling content that is tailored to search terms from a range of audiences. <\/p>\n\n\n\n Hiring managers and recruiters look for creativity, organizational skills, and research know-how in potential candidates. <\/p>\n\n\n\n Usually, an entry-level position, the social media coordinator plans, executes, and reports on a company\u2019s social media strategy. They do this to increase brand awareness and authority, build customer trust, reach new audiences, increase traffic to the company website, and convert users into potential customers. <\/p>\n\n\n\n Under the guidance of the social media manager, the social media coordinator builds campaigns tailored to the different social media platforms. These campaigns rely on extensive platform research, studies of user behavior, and competitor analysis. Depending on the resources available, a social media coordinator might also handle influencer marketing, building and managing online communities, and responding to customer queries or comments sent via social networks. <\/p>\n\n\n\n A social media manager needs to be obsessed with social media trends, social content, and online behavior. This will inform dynamic social media campaigns aimed at reaching target audiences, converting users into prospective customers, and repeating customers into brand ambassadors. The social media manager also ensures that the brand uses social media to build on its reputation as a trustworthy, authoritative, and relevant industry resource.<\/p>\n\n\n\n The social media manager is responsible for creating strategies and campaigns employing paid and organic<\/a> marketing techniques. This includes posting valuable content, overseeing social media audits<\/a>, crafting ad campaigns and publishing sponsored posts. Knowledge of digital scheduling tools, influencer marketing, analytics programs, and the business accounts of major social networks will also be expected in this role. <\/p>\n\n\n\n Related Read: What Does a Social Media Marketer Do?<\/a><\/em><\/p>\n\n\n\n With the rise of content marketing, digital marketing teams need copywriters and wordsmiths to help produce optimized, customer-focused content for landing pages, social media posts, blog articles, ads, and emails. <\/p>\n\n\n\n A role that frequently attracts creatives, copywriters must be adaptable, writing content for different audiences with different purposes on any given day. Although the goals of different texts may vary\u2014they can persuade, inspire, entertain, educate, or inform a reader\u2014the overall outcome is to build trust, boost the authority of a brand, and convert readers into potential customers.<\/p>\n\n\n\n Skilled in inbound marketing techniques, and frequently collaborating with content specialists, the content manager develops, plans, and delegates different types of content for a company\u2019s audience-facing channels, such as a blog, website pages, social platforms, and newsletters. <\/p>\n\n\n\n The content manager defines the voice and tone for the brand\u2019s messaging, something that is informed by researching the target audience and monitoring their competitors\u2019 content output.<\/p>\n\n\n\n In addition to creating a publishing schedule or editorial calendar, the content manager delegates tasks to in-house and freelance content producers. Then they edit and optimize text, studying the results of content campaigns to assess and improve on their success. Within smaller companies or startups, the content manager might also assist the content marketer in content production too.<\/p>\n\n\n\n Storytellers, at least in digital marketing, use narrative to communicate a message to a potential or existing customer. In addition to provoking an emotional response, storytelling also humanizes a company or brand, and lets its customer base know why they should care about it. <\/p>\n\n\n\n Some key benefits of storytelling in marketing include: <\/p>\n\n\n\n A storyteller needs considerable imagination and creativity, to be skilled at incorporating complex ideas into accessible and delightful narratives, and to practice using words to connect with readers or audiences. <\/p>\n\n\n\n An expert in direct marketing, the email marketing manager uses email to promote a product, offer, or service. Creating funnels and email marketing campaigns to accompany the customer journey\u2014from the \u201cWelcome\u201d email sequence through to \u201cSales\u201d emails\u2014the email marketer addresses the user\u2019s needs, solves their problems, and answers their questions at every stage of the journey, with the ultimate goal of converting a lead or nurture into a sale. <\/p>\n\n\n\n Depending on the size of the company and its available resources, an email marketing manager might write the emails alone, or delegate content production to copywriters, graphic designers, and art directors. When overseeing an entire funnel, the email marketing manager is responsible for guiding tone and messaging, and writing compelling subject lines. <\/p>\n\n\n\n Using mail out and mail analytics platforms such as MailJet<\/a>, MailChimp<\/a>, RapidMail<\/a>, or GetResponse<\/a> to manage each marketing funnel, the email marketer will also analyze open rates and click-through rates to assess campaign performance. <\/p>\n\n\n\n Marketing automation is the use of programs or software to perform routine marketing tasks, as part of digital campaigns which are unassisted by humans. The goal is to nurture leads along the customer journey. <\/p>\n\n\n\n The marketing automation specialist identifies the problems that can be solved with automation tools. Once the automation goes live, the marketing automation specialist will tweak, test, and optimize the tools to improve engagement metrics such as site traffic, open and click-through rates, lead generation, and ROI. <\/p>\n\n\n\n The product strategist sets goals for a product, detailing how it will enhance or support an organization. The product strategist also creates and implements a product road map. This document defines the vision, priorities, and progress of a product over the long term. <\/p>\n\n\n\n The performance of digital products is a major concern for the product strategist, who dedicates their time to market analysis, product validation, and the continual iteration and improvement of the brand\u2019s product development strategy.<\/p>\n\n\n\n A product strategist should have excellent communication skills and a good understanding of data analysis techniques. A background in entrepreneurship is also beneficial to those hoping to break into this career choice. <\/p>\n\n\n\n The product marketing manager is responsible for the positioning, messaging, and branding of a product, with the ultimate goal of attracting new leads and turning one-time customers into repeat customers. <\/p>\n\n\n\n The product marketing manager works with the sales team to help sell the product. With the help of copywriters and storytellers, they\u2019ll also plan and produce different marketing materials such as press releases, blog articles, or website copy. <\/p>\n\n\n\n When hiring for the product marketing manager position, employers will look for excellent organizational, communication, research, and problem-solving skills. <\/p>\n\n\n\n The user experience (UX) researcher monitors the motivations, needs and behaviors of their users. Then, they help create products that meet these needs. <\/p>\n\n\n\n UX researchers study user behavior and trends to create buyer personas. With the help of field surveys, focus groups and interviews, they collect and sort the data they need to inform and improve the user\u2019s experience. A UX researcher should be objective, curious, empathetic, and have the ability to communicate clearly with individuals at all levels, from users to company stakeholders.<\/p>\n\n\n\n The paid search campaign manager manages paid ad campaigns appearing on major search engines, such as Google<\/a> and Bing<\/a>. They also manage paid advertising on social media or other channels. The paid search campaign manager reports, analyzes, and optimizes these campaigns, and is responsible for their success. <\/p>\n\n\n\n In addition to optimizing Pay-Per-Click (PPC) and other paid-for ad campaigns, the paid search campaign manager has to monitor budgets, manage platform accounts, implement a digital strategy, report on performance, and test new ad ideas.<\/p>\n\n\n\n The paid search specialist works with the paid search campaign manager to execute the brand\u2019s digital paid ad strategy. With a deep knowledge of outbound marketing techniques, the paid search specialist manages Pay-Per-Click campaigns, researches keywords, monitors and analyzes traffic and trends, then optimizes their ads. <\/p>\n\n\n\n Some key digital marketing skills of the paid search specialist include: <\/p>\n\n\n\n Performance marketing is an umbrella term used to describe online marketing and advertising campaigns whereby advertisers (or marketers) only pay when a certain action is taken by the user. An example of this would be a user clicking a CTA on an advertising banner. <\/p>\n\n\n\n The performance marketer manages a range of digital accounts and paid social channels used for their ad campaigns, such as sponsored advertising, affiliate marketing, or social media marketing, among others. They are also responsible for improving a company\u2019s ROI, handling budgets, allocating spending, creating A\/B tests of ad campaigns, trying new channels, and monitoring digital marketing trends.<\/p>\n\n\n\n Knowing the hierarchy of a digital marketing team is handy when you begin applying for jobs in the field<\/a>. Let\u2019s look at the titles used for different levels and the requirements of each role. <\/p>\n\n\n\n An internship is an opportunity for newcomers to gain real-world experience and learn how each member of the team operates. Typically unpaid, the intern is tasked with basic administration, online community moderation, content production, or social media scheduling. Depending on the size of the company, the intern may attend digital strategy meetings and assist in the execution of campaigns. <\/p>\n\n\n\n An associate is an entry-level position. In addition to managing daily administrative tasks, an associate will conduct market research, collect and analyze consumer behavior, and prepare reports. The associate role is suited to young professionals with some work experience, but who haven\u2019t worked in a full-time or permanent digital marketing role. <\/p>\n\n\n\n A specialist has a few years of experience in digital marketing or can demonstrate similar experience in related industries such as advertising or data analytics. The specialist should have some strategic knowledge, a grasp of search engine optimization (SEO), have social media marketing skills, understand different digital channels, and know-how to utilize popular marketing analytics and measuring tools.<\/p>\n\n\n\n To become a digital marketing manager or team lead in digital marketing, a recruiter is likely to expect up to 4 years of experience in the industry. Implementing strategy and establishing internal processes are major facets of this managerial role, in addition to providing training opportunities, guidance, and career support to junior members of the team. A marketing manager or a team lead will use the expertise of digital marketing specialists to inform their decision-making. <\/p>\n\n\n\n After 7 years of experience in digital marketing, a skilled marketing professional might apply for a director-level position. A director of digital marketing will formulate a coherent long-term strategy using the data from the team and other marketing directors to fulfill the goals of the business. <\/p>\n\n\n\n The most senior marketing position at any company is the Chief Marketing Officer (CMO). A role for those with twenty or more years in the field, the CMO is responsible for leading all areas of marketing, including overseeing and signing off on major marketing initiatives. The Chief Marketing Officer also makes quarterly budgeting decisions to ensure the ROI on all marketing activities. They also report on the team\u2019s progress to other C-Suite executives.<\/p>\n\n\n\n Related Read:<\/strong> What Does a Digital Marketer Really Do?<\/a><\/em><\/p>\n\n\n\n Put simply, yes. Your title will determine the salary you can command or expect, and signals your level of responsibility, essential skills, experience, and the type of work that you do. Your job title will also affect the types of positions you can apply for in the future. <\/p>\n\n\n\n It depends on the size and type of your company, and your reasons for wanting to change it. Before speaking to your manager, review your current job description and the job descriptions linked to the title you want. Note why your current title no longer fits your role, and why your tasks and responsibilities belong under a different umbrella. <\/p>\n\n\n\n As the most senior marketing position at any company, the Chief Marketing Officer (CMO) is traditionally the highest-paid member of the marketing team. In the US, the average salary for a CMO is $222,738<\/a>.<\/a> However, it\u2019s important to note that factors such as company size, industry, location, and cost of living will all impact the salary a CMO can hope to earn.<\/p>\n\n\n\n Since you’re here… As companies increasingly realize the importance of a strong online presence\u2014and the impact it has on branding, sales, and overall growth\u2014the number of job openings in digital marketing has soared. If you’re thinking about changing careers, and want to translate your skills and experience into a creative, dynamic, and impactful career, then look no further! […]<\/p>\n","protected":false},"author":100,"featured_media":16662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_eb_data_table":"","footnotes":""},"categories":[124],"tags":[],"marketing_tags":[],"class_list":{"0":"post-16385","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-and-marketing"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/16385"}],"collection":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/comments?post=16385"}],"version-history":[{"count":4,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/16385\/revisions"}],"predecessor-version":[{"id":56406,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/16385\/revisions\/56406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/media\/16662"}],"wp:attachment":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/media?parent=16385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/categories?post=16385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/tags?post=16385"},{"taxonomy":"marketing_tags","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/marketing_tags?post=16385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Popular Digital Marketing Job Titles<\/h2>\n\n\n\n
General Job Titles<\/h2>\n\n\n\n
Marketing Analyst<\/h3>\n\n\n\n
![\"\"](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/marketing.png\")
<\/figure>\n\n\n\nDemand Generation Manager<\/h3>\n\n\n\n
Digital Strategist<\/h3>\n\n\n\n
Growth Marketer<\/h3>\n\n\n\n
![\"digital](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/growth-marketer.jpg\")
<\/figure>\n\n\n\nSEO Job Titles<\/h2>\n\n\n\n
SEO Manager<\/h3>\n\n\n\n
Outreach Specialist<\/h3>\n\n\n\n
Technical SEO specialist<\/h3>\n\n\n\n
SEO Content Manager<\/h3>\n\n\n\n
Social Media Marketing Job Titles<\/h2>\n\n\n\n
Social Media Coordinator<\/h3>\n\n\n\n
![\"\"](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/social-media-coordinator.png\")
<\/figure>\n\n\n\nSocial Media Manager<\/h3>\n\n\n\n
Content Marketing Job Titles<\/h2>\n\n\n\n
Copywriter<\/h3>\n\n\n\n
![\"digital](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/copywriter.jpg\")
<\/figure>\n\n\n\nContent Manager<\/h3>\n\n\n\n
Storyteller<\/h3>\n\n\n\n
\n
Email Marketing Job Titles<\/h2>\n\n\n\n
Email Marketing Manager<\/h3>\n\n\n\n
![\"digital](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/email-marketing-manager.jpg\")
<\/figure>\n\n\n\nMarketing Automation Specialist<\/h3>\n\n\n\n
Product Marketing Job Titles<\/h2>\n\n\n\n
Product Strategist<\/h3>\n\n\n\n
![\"\"](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/theproductstrategystack.png\")
Product Marketing Manager<\/h3>\n\n\n\n
User Experience Researcher<\/h3>\n\n\n\n
![\"User](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/user-experience-researcher.jpg\")
<\/figure>\n\n\n\nPaid Marketing Job Titles<\/h2>\n\n\n\n
Paid Search Campaign Manager<\/h3>\n\n\n\n
Paid Search Specialist<\/h3>\n\n\n\n
![\"Paid](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/paid-search-specialist-2.jpg\")
<\/figure>\n\n\n\n\n
Performance Marketer<\/h3>\n\n\n\n
Digital Marketing Job Title Hierarchy<\/h2>\n\n\n\n
![\"Intern\"](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/intern.jpg\")
<\/figure>\n\n\n\nIntern<\/h3>\n\n\n\n
Associate<\/h3>\n\n\n\n
Specialist<\/h3>\n\n\n\n
Manager\/Head\/Lead<\/h3>\n\n\n\n
![\"Manager\/Head\/Lead\"](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/managerheadlead-1.jpg\")
<\/figure>\n\n\n\nDirector<\/h3>\n\n\n\n
CMO<\/h3>\n\n\n\n
FAQs About Digital Marketing Titles<\/h2>\n\n\n\n
Do Marketing Titles Matter?<\/h3>\n\n\n\n
Is It Hard To Change Your Marketing Title?<\/h3>\n\n\n\n
Which Marketing Title Pays the Most?<\/h3>\n\n\n\n
<\/strong>Ready for a career in digital marketing? Test our curriculum with this free digital marketing learning path<\/a>, and check out our salary guide<\/a> to see what you could be making.<\/p>\n","protected":false},"excerpt":{"rendered":"