![\"marketing](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/will-a-marketing-degree-help-you-get-a-job.png\")
<\/figure>\n\n\n\nGetting a degree in marketing will endow you with core skills that are versatile, transferable, and desirable in many sectors (read more about digital marketing here<\/a>). Marketing majors typically study communications, consumer behavior, public relations, data analysis, social media marketing, SEO, market research, sales, content strategy, and more.<\/p>\n\n\n\n Having a strong foundation in these areas\u2014whether learned through a degree program or a comprehensive online course<\/a>\u2014will increase your chances of getting a job in a related field. <\/p>\n\n\n\n A marketing degree can help you get your foot in the door with a marketing team, or at an advertising or digital marketing agency. <\/p>\n\n\n\n If you stay in marketing, the skills you\u2019ll learn from your degree will be important in the following roles:<\/p>\n\n\n\n A marketing assistant wears many hats. They report to the digital marketing manager and liaise between the different disciplines seen on a marketing team. In some ways, this is the ideal entry-level digital marketing role<\/a> because it offers a taste of every specialization.<\/p>\n\n\n\n The following skills are required:<\/p>\n\n\n\n SEO specialists test, analyze, and tweak the content on websites and digital marketing campaigns so that they\u2019re optimized for search engines.<\/p>\n\n\n\n The following skills are required:<\/p>\n\n\n\n A social media marketing specialist runs a company\u2019s social accounts and manages all posts and responses. They generate engaging posts, craft social media strategies, and stay on top of social media trends.<\/p>\n\n\n\n The following skills are required:<\/p>\n\n\n\n Marketing analysts<\/a> use data to evaluate a company\u2019s public-facing platforms. Once this data has been extracted and analyzed, the marketing analyst will draw conclusions from their findings, and report these findings to the digital marketing team and upper management.<\/p>\n\n\n\n The following skills are required:<\/p>\n\n\n\n Media assistants obtain and analyze media, track the brand\u2019s performance, assist with promotional campaigns, and develop relationships with media outlets.<\/p>\n\n\n\n The following skills are required:<\/p>\n\n\n\n An email marketer builds and manages an organization\u2019s email list, and helps craft messaging that will persuade people to either visit a company\u2019s website or perform a call to action.<\/p>\n\n\n\n The following skills are required:<\/p>\n\n\n\n A marketing automation specialist identifies the problems that can be solved with automation tools. Once the automation goes live, the marketing automation specialist will tweak, test, and optimize the tools to improve engagement metrics such as site traffic, open and click-through rates, lead generation, and ROI.<\/p>\n\n\n\n The following skills are required:<\/p>\n\n\n\n Affiliate marketing specialists facilitate the development of partnerships between vendors. They research and recruit appropriate affiliates and maintain those relationships.<\/p>\n\n\n\n The following skills are required:<\/p>\n\n\n\n A marketing degree can also prepare you for careers outside of marketing too. The skills taught in most marketing degree programs and online courses are transferable, whether you\u2019re a writer on a brand team, a researcher at an advertising agency, or a sales representative on a sales team. <\/p>\n\n\n\n Copywriters can work anywhere that copy needs to be written. This includes landing pages, descriptions, taglines, product names, and copy for advertisements and marketing campaigns.<\/p>\n\n\n\n The following skills are required:<\/p>\n\n\n\n A content writer writes marketing copy such as blog posts, articles, press releases, product descriptions, and website pages. The goal of their content can range from driving search engine traffic to creating a public image of the organization, establishing credibility, or sharing updates. <\/p>\n\n\n\n The following skills are required:<\/p>\n\n\n\n Sales representatives<\/a> and sales managers use many of the skills taught in marketing programs to identify prospective customers, qualify leads, pitch potential clients, and maintain relationships.<\/p>\n\n\n\n The following skills are required:<\/p>\n\n\n\n Market research analysts research, analyze, interpret, and present findings to stakeholders within an organization.<\/p>\n\n\n\n The following skills are required:<\/p>\n\n\n\n Business development representatives (BDRs)<\/a> generate new business opportunities. Through a combination of market research, networking, and outreach, they strategically identify and contact qualified leads.<\/p>\n\n\n\n The following skills are required:<\/p>\n\n\n\n Account managers oversee the relationship between an organization and its clients. They determine a customer\u2019s needs and devise new ways for the organization to meet those needs.<\/p>\n\n\n\n The following skills are required:<\/p>\n\n\n\n PR assistants work with an experienced public relations specialist to build and maintain relationships with brands and content creators. They also design and execute outreach campaigns, and assist with any PR-related marketing efforts.<\/p>\n\n\n\n The following skills are required:<\/p>\n\n\n\n Related Read:<\/strong> What Does a Digital Marketer Really Do?<\/a><\/em><\/p>\n\n\n\n Now that you know what kinds of jobs you can get with a marketing degree, let\u2019s cover talent demand, salaries, and the best path to your dream job. <\/p>\n\n\n\n There is strong demand for marketers<\/a>, which has resulted in ample job openings. Many hiring managers are also willing to overlook a lack of industry experience<\/a> if candidates can show they have the creativity, drive, growth mindset, and interpersonal skills to learn on the job. <\/p>\n\n\n\n The annual salary of a marketing professional is determined by their years of experience, area of expertise, the type of industry they work in, and location. Because of these factors, the average salary of a marketing professional can range from $32,000-$330,000, according to Glassdoor<\/a>.<\/p>\n\n\n\n As a general rule, the bigger the market, the higher the annual salary. For example, the average base salary for an SEO specialist in San Francisco is $85,000, according to Glassdoor<\/a>, while a senior account manager makes around $109,000. <\/p>\n\n\n\n There is no set path to a career in marketing. While some professionals land jobs straight out of college, others take varied paths. This can include anything from getting their start in customer service to receiving on-the-job training on a sales team.<\/p>\n\n\n\n The marketing industry has many entry-level roles that are open to applicants who lack professional experience, and any one of those roles can be a great starting point for a rewarding career in marketing. <\/p>\n\n\n\n Marketing certifications are not needed to succeed, but they can be helpful. An online course<\/a> or degree in marketing equips candidates with the marketing skills and communication skills needed to be competitive. Completion of a certificate program signals to hiring managers that you\u2019re committed to ongoing education and self-improvement.<\/p>\n\n\n\n Still have questions about how a marketing degree can help you land your dream job? We answer some frequently asked questions below. <\/p>\n\n\n\n If you are interested in digital marketing and advertising, have a knack for communication and storytelling, and are a creative problem-solver, then a marketing degree can equip you with the required skills for a career in marketing.<\/p>\n\n\n\n Not everyone has the time or resources to complete a college program, which is why comprehensive online courses and certificates have emerged.<\/p>\n\n\n\n No. In fact, many people who graduate with degrees in marketing later succeed in many different types of roles and put their skills to use across a range of industries.<\/p>\n\n\n\n Some of the non-marketing sectors that hire marketing graduates include product development, product design, content management, strategic planning, content marketing, market research, business development management, digital advertising, and product management. <\/p>\n\n\n\n While a marketing, advertising, or another relevant degree can equip a candidate with the necessary skills, many entry-level marketing positions do not require a marketing degree<\/a>, and it is possible to have a successful career in marketing without any degree at all.<\/p>\n\n\n\n In lieu of a degree, many hiring managers look for candidates with skills that will allow them to thrive in the workplace, such as problem-solving, strategic thinking, attention to detail, a curious and analytical mindset, and strong interpersonal skills.<\/p>\n\n\n\nWhat Can You Do With a Marketing Degree?<\/h2>\n\n\n\n
Marketing Jobs<\/h3>\n\n\n\n
Marketing Assistant<\/h4>\n\n\n\n
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SEO Specialist<\/h4>\n\n\n\n
![\"marketing](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/seo-specialist.png\")
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Social Media Marketing Specialist<\/h4>\n\n\n\n
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Marketing Analyst<\/h4>\n\n\n\n
![\"marketing](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/marketing-analyst.png\")
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Media Assistant<\/h4>\n\n\n\n
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Email Marketing Specialist<\/h4>\n\n\n\n
![\"marketing](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/email-marketing-specialist.png\")
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Marketing Automation Specialist<\/h4>\n\n\n\n
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Affiliate Marketing Specialist<\/h4>\n\n\n\n
![\"marketing](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/affiliate-marketing-specialist.png\")
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Non-Marketing Jobs<\/h3>\n\n\n\n
Copywriter<\/h4>\n\n\n\n
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Content Writer<\/h4>\n\n\n\n
![\"marketing](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/content-writer.png\")
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Sales Associate<\/h4>\n\n\n\n
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Research Analyst<\/h4>\n\n\n\n
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Business Development Representative<\/h4>\n\n\n\n
![\"Business](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/business-development-representative.png\")
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Account Manager<\/h4>\n\n\n\n
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PR Assistant<\/h4>\n\n\n\n
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Marketing Career Outlook<\/h2>\n\n\n\n
![\"Career](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/marketing-career-outlook.png\")
<\/figure>\n\n\n\nAre Marketers in Demand?<\/h3>\n\n\n\n
How Much Can Marketers Earn?<\/h3>\n\n\n\n
What Is a Common Marketing Career Path?<\/h3>\n\n\n\n
Do I Need a Marketing Certification To Succeed?<\/h3>\n\n\n\n
![\"Marketing](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/do-i-need-a-marketing-certification-to-succeed.png\")
<\/figure>\n\n\n\nMarketing Degree FAQs<\/h2>\n\n\n\n
Is Getting a Marketing Degree Worth It?<\/h3>\n\n\n\n
If I Get a Marketing Degree, Do I Have To Work in Marketing?<\/h3>\n\n\n\n
Can I Work in Marketing Without a Marketing Degree?<\/h3>\n\n\n\n