{"id":18059,"date":"2022-05-20T00:31:00","date_gmt":"2022-05-20T07:31:00","guid":{"rendered":"https:\/\/www.springboard.com\/blog\/?p=18059"},"modified":"2023-09-28T01:00:23","modified_gmt":"2023-09-28T08:00:23","slug":"augmented-analytics","status":"publish","type":"post","link":"https:\/\/www.springboard.com\/blog\/data-science\/augmented-analytics\/","title":{"rendered":"What Is Augmented Analytics? Examples &#038; Best Practices"},"content":{"rendered":"\n<p>As the Russian invasion of Ukraine enters its third month, one AI company is helping the Ukrainian army intercept unencrypted radio communications between Russian military commanders to help troops better anticipate what they might encounter on the battlefield.&nbsp;<\/p>\n\n\n\n<p>But unlike traditional communications surveillance, where linguists and analysts listen to each minute of radio chatter hoping to extract actionable information, Primer AI uses augmented analytics\u2014a form of automated, always-on <a href=\"https:\/\/www.springboard.com\/blog\/data-science\/is-ai-hard-to-learn\/\" target=\"_blank\" rel=\"noreferrer noopener\">artificial intelligence<\/a> that skims the most relevant information from these exchanges. <a href=\"https:\/\/www.springboard.com\/blog\/data-science\/machine-learning-gpt-3-open-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Its models<\/a> can extract mentions of location, persons, topics of interest, and even military equipment to identify trends and generate summaries of what was said. All communications are translated from Russian to English using natural language processing, a branch of AI that enables machines to understand both text and spoken words.&nbsp;<\/p>\n\n\n\n<p>Read on to learn more about what augmented analytics is, and how this emerging technology could radically transform the <a href=\"https:\/\/www.springboard.com\/blog\/data-science\/data-science-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">data science process<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Augmented Analytics?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"496\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/what-is-augmented-analytics.png\" alt=\"augmented analytics: What Is Augmented Analytics?\" class=\"wp-image-18068\" srcset=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/what-is-augmented-analytics.png 800w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/what-is-augmented-analytics-380x236.png 380w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/what-is-augmented-analytics-380x236.png 420w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Augmented analytics is a technology stack that automates <a href=\"https:\/\/www.springboard.com\/blog\/data-analytics\/data-cleaning\/\" target=\"_blank\" rel=\"noreferrer noopener\">data cleaning<\/a> and <a href=\"https:\/\/www.springboard.com\/blog\/data-analytics\/what-is-data-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">analytics<\/a>. Analyst firm Gartner, which coined the term in 2017, predicted that augmented analytics \u201cmarks the <a href=\"https:\/\/www.gartner.com\/en\/documents\/3773164\" target=\"_blank\" rel=\"noreferrer noopener\">next wave of disruption<\/a> in the data and analytics market.\u201d&nbsp;<\/p>\n\n\n\n<p>Augmented analytics is faster than a human analyst, and can infer patterns and correlations that would otherwise take days or even weeks to unearth.&nbsp;<\/p>\n\n\n\n<p>Unlike traditional <a href=\"https:\/\/www.springboard.com\/blog\/data-science\/data-science-definition\/\" target=\"_blank\" rel=\"noreferrer noopener\">data science<\/a> and <a href=\"https:\/\/www.springboard.com\/blog\/data-science\/machine-learning-engineering\/\" target=\"_blank\" rel=\"noreferrer noopener\">machine learning<\/a> (DSML) products, augmented analytics platforms provide always-on, real-time analysis, and the ability to search databases using natural language, instead of writing SQL queries. Augmented analytics also automates repetitive tasks like data cleaning and basic pattern recognition.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Does Augmented Analytics Work?<\/h2>\n\n\n\n<p>Augmented analytics is an example of human-machine interaction in the data science field.&nbsp;<\/p>\n\n\n\n<p>Like the terms \u201cmetaverse\u201d or \u201ccyberspace,\u201d augmented analytics doesn\u2019t refer to a specific technology. Instead, it\u2019s an umbrella term for tools and software that provide automated analytical capabilities\u2014either recommendations, insights, or guidance on a query.&nbsp;<\/p>\n\n\n\n<p>Augmented analytics is supported by natural language interfaces, including conversational interfaces that support natural language queries and explanations. At the heart of all augmented analytics tools is a search engine that lets users query databases using natural language instead of SQL queries. For example, a product manager could write, \u201cWhat is the top-selling product in X region?\u201d and the platform will return corresponding metrics and data visualizations.<\/p>\n\n\n<div class=\"bg-leaf-50 p-4 my-3\"><h4 class=\"fw-bold text-center\">Get To Know Other\tData Science Students<\/h4><div class=\"row row-cols-1 row-cols-lg-3\"><div class=\"col\"><div class=\"card success-story-card h-100 d-flex justify-content-between mb-0\"><div class=\"flex-grow-1 text-center\"><a class=\"d-inline-block rounded-circle\" href=\"\/success\/bryan-dickinson\" style=\"width:125px;height:125px;overflow:hidden\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/res.cloudinary.com\/springboard-images\/image\/upload\/v1638213300\/Student%20Success\/Bryan_Dickinson_125x125.png\" alt=\"Bryan Dickinson\" style=\"object-fit:contain;max-width:170px;height:125px\" \/><\/a><p class=\"fw-bold mb-0\">Bryan Dickinson<\/p><p class=\"text-muted lh-1\">Senior Marketing Analyst at REI<\/p><\/div><div class=\"w-100 d-block d-md-none mt-3\"><\/div><p class=\"mb-0 mx-auto text-center\"><a class=\"btn btn-primary mx-auto\" href=\"\/success\/bryan-dickinson\">Read Story<\/a><\/p><\/div><\/div><div class=\"col d-none d-md-block\"><div class=\"card success-story-card h-100 d-flex justify-content-between mb-0\"><div class=\"flex-grow-1 text-center\"><a class=\"d-inline-block rounded-circle\" href=\"\/success\/jonathan-orr\" style=\"width:125px;height:125px;overflow:hidden\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/res.cloudinary.com\/springboard-images\/image\/upload\/v1629203194\/Student%20Success\/Jonathan_Orr_125x125.png\" alt=\"Jonathan Orr\" style=\"object-fit:contain;max-width:170px;height:125px\" \/><\/a><p class=\"fw-bold mb-0\">Jonathan Orr<\/p><p class=\"text-muted lh-1\">Data Scientist at Carlisle & Company<\/p><\/div><p class=\"mb-0 mx-auto text-center\"><a class=\"btn btn-primary mx-auto\" href=\"\/success\/jonathan-orr\">Read Story<\/a><\/p><\/div><\/div><div class=\"col d-none d-md-block\"><div class=\"card success-story-card h-100 d-flex justify-content-between mb-0\"><div class=\"flex-grow-1 text-center\"><a class=\"d-inline-block rounded-circle\" href=\"\/success\/abby-morgan\" style=\"width:125px;height:125px;overflow:hidden\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/res.cloudinary.com\/springboard-images\/image\/upload\/v1654205000\/Student%20Success\/Abby_Morgan.jpg\" alt=\"Abby Morgan\" style=\"object-fit:contain;max-width:170px;height:125px\" \/><\/a><p class=\"fw-bold mb-0\">Abby Morgan<\/p><p class=\"text-muted lh-1\">Data Scientist at NPD Group<\/p><\/div><p class=\"mb-0 mx-auto text-center\"><a class=\"btn btn-primary mx-auto\" href=\"\/success\/abby-morgan\">Read Story<\/a><\/p><\/div><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Augmented Analytics Examples and Use Cases<\/h2>\n\n\n\n<p>Here are some real-world examples of how augmented analytics is being used.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Helping first responders navigate dangerous situations<\/strong><\/li>\n<\/ul>\n\n\n\n<p>In 2020, IEEE fellow Karen Panetta initiated a project with the Boston Fire Department to use AI for <a href=\"https:\/\/www.zdnet.com\/article\/how-ai-and-ml-are-helping-first-responders\/\" target=\"_blank\" rel=\"noreferrer noopener\">object recognition<\/a>, which provides firefighters with real-time data about fire locations, materials burning, and possible dangers\u2014all before arriving at the scene. By using data from sensors that firefighters wear, this technology recognizes objects that can be navigated in a fire. Augmented analytics capabilities ensure new data is immediately interpreted, categorized, and contextualized as emergency situations evolve.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enhancing targeted advertising using image recognition<\/strong><\/li>\n<\/ul>\n\n\n\n<p>In 2017, Coca-Cola promoted its <a href=\"https:\/\/digiday.com\/marketing\/coca-cola-targeted-ads-based-facebook-instagram-photos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gold Peak brand of iced tea<\/a> by experimenting with augmented analytics. The soft drink giant used image recognition technology to identify people who posted images on Facebook, Twitter, and Instagram with glasses or jugs of tea, or had posted photos of tea products from competitors such as Lipton, Snapple, or Honest Tea. Then, they targeted these users with ads from Coca-Cola.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Empowering everyday people with information to enhance their safety<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Founded in 2017, Citizen is a mobile app that sends users real-time, location-based alerts. The app works by aggregating data from 911 alerts, social media posts, and police scanners to provide users with information about crimes, fires, and natural disasters. Augmented analytics works in the background to interpret unstructured data from multiple sources and provide users with a \u201cnewsfeed\u201d of what\u2019s happening in their area.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where Does Augmented Analytics Fit Into Your Business?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"496\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/where-does-augmented-analytics-fit-into-your-business.png\" alt=\"Where Does Augmented Analytics Fit Into Your Business?\" class=\"wp-image-18071\" srcset=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/where-does-augmented-analytics-fit-into-your-business.png 800w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/where-does-augmented-analytics-fit-into-your-business-380x236.png 380w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/where-does-augmented-analytics-fit-into-your-business-380x236.png 420w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Businesses use augmented analytics to reduce the time and cost of preparing data, find insights from their data, communicate these findings, and take action. The visual exploration features on augmented analytics platforms allow users to interact with the data using natural language and visualization.&nbsp;<\/p>\n\n\n\n<p>Here are some other ways that augmented analytics can help your business:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Augmented data preparation:<\/strong> The machine learning and AI capabilities provided by augmented analytics platforms can accelerate data profiling, data modeling, manipulation, and more. These algorithms can also detect schemas and joins, profiling, and data enrichment.&nbsp;<\/li>\n\n\n\n<li><strong>Automated analytics<\/strong>: This allows businesses to run always-on analysis, which automates the manual data discovery process, and allows for the continuous generation of data insights. Users can also find, visualize and narrate relevant discoveries without having to build models or write algorithms.&nbsp;<\/li>\n\n\n\n<li><strong>Natural language generation (NLG): <\/strong>NLG automatically generates rich descriptions to make complex information easier to understand. Augmented analytics can also read and interpret text or voice data, enabling the user to engage with the data through a more intuitive interface.&nbsp;<\/li>\n\n\n\n<li><strong>Machine-assisted insights: <\/strong>Augmented analytics platforms offer machine-generated visualizations, calculations, and variance analysis which can be triggered by the user simply asking a question rather than having to write code. For example, a user could see a spike on a chart and click on the spike to see an explanation of why the spike occurred.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Augmented Analytics vs. Data Analytics<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"496\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/augmented-analytics-vs.-data-analytics.png\" alt=\"augmented analytics: Augmented Analytics vs. Data Analytics\" class=\"wp-image-18072\" srcset=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/augmented-analytics-vs.-data-analytics.png 800w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/augmented-analytics-vs.-data-analytics-380x236.png 380w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/augmented-analytics-vs.-data-analytics-380x236.png 420w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Some of the concepts of augmented analytics might sound identical to data analytics, but there are differences between the two. <a href=\"https:\/\/www.springboard.com\/blog\/data-analytics\/what-is-data-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data analytics<\/a> is the process of analyzing raw data to find trends and answer questions. With augmented analytics, an organization can jump from collecting data to generating insights\u2014as long as the data is accurate, complete, and up-to-date. While augmented analytics platforms can clean data, they can\u2019t fix poor data quality.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Augmented Analytics vs. Business Intelligence<\/h3>\n\n\n\n<p>Augmented analytics platforms build upon traditional business intelligence tools by enhancing them with AI and machine learning technologies. Business intelligence tools collect and process unstructured data and present analytical findings in reports, dashboards, charts, and graphs to provide users with detailed insights into the state of the business. Augmented analytics continuously learns from the data in order to generate predictive insights and make recommendations. While business intelligence data is merely descriptive\u2013what is happening, when it happened, and whom it concerns\u2014augmented analytics explains <em>why<\/em> something happened and whether it will happen again.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Augmented Analytics vs. Predictive Analytics<\/h3>\n\n\n\n<p>While augmented analytics tools are capable of predictive modeling, <a href=\"https:\/\/www.springboard.com\/blog\/data-analytics\/predictive-analytics-techniques\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.springboard.com\/blog\/data-analytics\/predictive-analytics-techniques\/\" rel=\"noreferrer noopener\">predictive analytics<\/a> refers to a specific type of AI-powered forecasting. Predictive analytics uses machine learning and statistical techniques to predict future outcomes based on historical data. Augmented analytics, on the other hand, is a general analytics tool used to support human intelligence and expedite repetitive tasks.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s the Future of Augmented Analytics?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"496\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/whats-the-future-of-augmented-analytics.png\" alt=\"augmented analytics: What\u2019s the Future of Augmented Analytics?\" class=\"wp-image-18073\" srcset=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/whats-the-future-of-augmented-analytics.png 800w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/whats-the-future-of-augmented-analytics-380x236.png 380w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/whats-the-future-of-augmented-analytics-380x236.png 420w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Augmented analytic tools shorten the time between data being collected and insights being generated. They also enable organizations to employ fewer <a href=\"https:\/\/www.springboard.com\/blog\/data-science\/what-does-a-data-scientist-do\/\" data-type=\"post\" data-id=\"24427\">data scientists<\/a> while ingesting and mining larger volumes of data.&nbsp;<\/p>\n\n\n\n<p>However, one of the biggest problems with augmented analytics is that the data analysis process leads to errors that are glaringly obvious to humans, but not so to a machine. Spurious correlations occur when two variables appear to have a cause-and-effect relationship\u2014at least statistically\u2014even if this correlation makes no sense in the real world.&nbsp;<\/p>\n\n\n\n<p>While augmented analytics certainly has the potential to expedite rote processes like building ETL pipelines, it can\u2019t be trusted to make executive decisions such as which data sources to use, establishing rules for data governance, and writing algorithms.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Augmented Analytics FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Should You Learn Augmented Analytics?<\/strong><\/h3>\n\n\n\n<p>While it&#8217;s unclear how many organizations are currently using augmented analytics, <a href=\"https:\/\/www.globenewswire.com\/en\/news-release\/2021\/03\/17\/2194663\/0\/en\/Global-Augmented-Analytics-Market-Is-Expected-to-Reach-29-86-Billion-by-2027-Says-AMR.html\" target=\"_blank\" rel=\"noreferrer noopener\">industry analysts predict that the market<\/a> for augmented analytics will reach $30 billion by 2027. This suggests that augmented analytics could become a standard tool in the data scientist\u2019s toolkit. Familiarity with augmented analytics will put you ahead of the competition when you apply for your next <a href=\"https:\/\/www.springboard.com\/blog\/data-science\/entry-level-data-science-jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\">data science job<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Should You Invest in Augmented Analytics?<\/strong><\/h3>\n\n\n\n<p>Augmented analytics is worth the investment for companies wanting to scale their existing data science process. Companies with sufficient data maturity can use an augmented analytics platform to analyze larger volumes of data and shorten the data science process. However, in order to gain the most benefit from an augmented analytics platform, companies should already practice good data governance.<\/p>\n\n\n\n<p class=\"rm has-background\" style=\"background-color:#efeff6\"><strong>Since you\u2019re here\u2026<\/strong>Are you interested in this career track? Investigate with our free guide to <a href=\"https:\/\/www.springboard.com\/blog\/data-science\/what-does-a-data-scientist-do\/\" data-type=\"post\" data-id=\"24427\">what a data professional <em>actually<\/em> does<\/a>. When you\u2019re ready to build a CV that will make hiring managers melt, join our <a href=\"https:\/\/www.springboard.com\/courses\/data-science-career-track\/\" data-type=\"URL\" data-id=\"https:\/\/www.springboard.com\/courses\/data-science-career-track\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Science Bootcamp<\/a> which will help you land a job or your tuition back!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the Russian invasion of Ukraine enters its third month, one AI company is helping the Ukrainian army intercept unencrypted radio communications between Russian military commanders to help troops better anticipate what they might encounter on the battlefield.&nbsp; But unlike traditional communications surveillance, where linguists and analysts listen to each minute of radio chatter hoping [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":18066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_eb_data_table":"","footnotes":""},"categories":[67],"tags":[],"marketing_tags":[1476],"class_list":{"0":"post-18059","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-science"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/18059"}],"collection":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/comments?post=18059"}],"version-history":[{"count":4,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/18059\/revisions"}],"predecessor-version":[{"id":50130,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/18059\/revisions\/50130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/media\/18066"}],"wp:attachment":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/media?parent=18059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/categories?post=18059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/tags?post=18059"},{"taxonomy":"marketing_tags","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/marketing_tags?post=18059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}