{"id":20704,"date":"2022-05-31T13:54:44","date_gmt":"2022-05-31T20:54:44","guid":{"rendered":"https:\/\/www.springboard.com\/blog\/?p=20704"},"modified":"2023-08-18T08:46:40","modified_gmt":"2023-08-18T15:46:40","slug":"become-digital-marketer","status":"publish","type":"post","link":"https:\/\/www.springboard.com\/blog\/business-and-marketing\/become-digital-marketer\/","title":{"rendered":"How To Become a Digital Marketer [8 Step Career Guide]"},"content":{"rendered":"\n<p>According to LinkedIn, digital marketing specialists are some of today\u2019s most in-demand professionals. And it\u2019s no secret why. This year, digital ad spending made up 53.9% of total media ad spending, which is up from 39% just a few years ago. And all indicators point towards that number continuing to increase.&nbsp;<\/p>\n\n\n\n<p>With such promising prospects, it\u2019s safe to say that becoming a digital marketer is one of the safest decisions you can make. Companies <em>need<\/em> digital marketing experts, now more than ever.&nbsp;<\/p>\n\n\n\n<p>But how does one become a digital marketer? Well, one way is to follow this eight-step career guide.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is Digital Marketing?<\/strong><\/h2>\n\n\n\n<p>In <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/what-is-digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing<\/a>, channels such as social media, digital advertising, and email campaigns are leveraged to build a connection with potential customers.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/what-does-a-digital-marketer-do\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital marketers<\/a> design campaigns, then use analytics tools to measure and optimize these campaigns.&nbsp;Because the impact of digital marketing is measurable, digital marketing professionals can make timely adjustments to their strategies. This helps businesses increase their conversion rates and improve the quality of their leads.<\/p>\n\n\n\n<p>Digital marketing is far more cost-effective than traditional marketing techniques, and it allows both small and big companies to compete on the same playing field. According to the <a href=\"https:\/\/stefanini.com\/en\/trends\/news\/how-digital-marketing-drives-the-growth-you-need-for-2022#:~:text=As%20such%2C%20digital%20marketing%20is,engaging%20with%20consumers%20more%20effectively.\" target=\"_blank\" rel=\"noreferrer noopener\">Stefanini Group<\/a>, digital marketing is the growth engine for many businesses in various industries. Moreover, it has the potential to increase a business\u2019s revenue by 5% to 8% in just 12 months.&nbsp;<\/p>\n\n\n\n<p><em>Related Read: <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/digital-marketing-importance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why Is Digital Marketing Important?<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Does a Digital Marketer Do?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Many specializations fall under the umbrella of digital marketing. These specialties include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social media marketing:<\/strong> These digital marketers are responsible for creating content across various social media channels to help promote the company\u2019s products and services.&nbsp;<\/li>\n\n\n\n<li><strong>Inbound marketing:&nbsp;<\/strong>These marketers optimize a company&#8217;s website so that it can convert potential leads into customers.&nbsp;<\/li>\n\n\n\n<li><strong>Email marketing:<\/strong> These marketers nurture the relationship between a brand and its customers through email campaigns.&nbsp;<\/li>\n\n\n\n<li><strong>Reporting and analytics:<\/strong> After a <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/digital-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing strategy<\/a> has been implemented, these digital marketers analyze its impact and then optimize the strategy accordingly.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ratio ratio-16x9 my-5\" itemprop=\"video\"><img src=\"https:\/\/img.youtube.com\/vi\/nhDpNFBUBA4\/sddefault.jpg\" class=\"img-fluid\" alt=\"YouTube video player for nhDpNFBUBA4\" loading=\"lazy\" style=\"object-fit:cover;width:100%;height:100%\" data-yt-facade=\"1\" \/><div class=\"yt-facade\" style=\"position:absolute;z-index:2;background:rgba(0,0,0,0.2)\"><svg fill=\"#fff\" height=\"100%\" viewBox=\"0 0 24 24\" width=\"72\" style=\"position:absolute;top:50%;left:50%;transform:translate(-50%, -50%);\"><path d=\"M0 0h24v24H0V0z\" fill=\"none\"><\/path><path d=\"M21.58 7.19c-.23-.86-.91-1.54-1.77-1.77C18.25 5 12 5 12 5s-6.25 0-7.81.42c-.86.23-1.54.91-1.77 1.77C2 8.75 2 12 2 12s0 3.25.42 4.81c.23.86.91 1.54 1.77 1.77C5.75 19 12 19 12 19s6.25 0 7.81-.42c.86-.23 1.54-.91 1.77-1.77C22 15.25 22 12 22 12s0-3.25-.42-4.81zM10 15V9l5.2 3-5.2 3z\"><\/path><\/svg><\/div><iframe loading=\"lazy\" title=\"Career Transition to Digital Marketing: A Conversation with Ryan Swearingen of Amazon Music\" width=\"1170\" height=\"658\" data-yt-src=\"https:\/\/www.youtube.com\/embed\/nhDpNFBUBA4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How To Become a Digital Marketer<\/strong><\/h2>\n\n\n<div id=\"rank-math-howto\" class=\"rank-math-block\" >\n<div class=\"rank-math-howto-description\">\n\n<\/div>\n\n<ol class=\"rank-math-steps \">\n<li id=\"howto-step-1667370921714\" class=\"rank-math-step\">\n<p class=\"rank-math-step-title \">Pick a Career Path That Interests You<\/p>\n<div class=\"rank-math-step-content \"><\/div>\n<\/li>\n<li id=\"howto-step-1667370946727\" class=\"rank-math-step\">\n<p class=\"rank-math-step-title \">Build Your Foundational Knowledge<\/p>\n<div class=\"rank-math-step-content \"><\/div>\n<\/li>\n<li id=\"howto-step-1667370957884\" class=\"rank-math-step\">\n<p class=\"rank-math-step-title \">Take a Course or Earn a Certificate<\/p>\n<div class=\"rank-math-step-content \"><\/div>\n<\/li>\n<li id=\"howto-step-1667370973374\" class=\"rank-math-step\">\n<p class=\"rank-math-step-title \">Acquire\u00a0Practical\u00a0Experience\u00a0With\u00a0Real-Time\u00a0Projects<\/p>\n<div class=\"rank-math-step-content \"><\/div>\n<\/li>\n<li id=\"howto-step-1667370984846\" class=\"rank-math-step\">\n<p class=\"rank-math-step-title \">Build a Portfolio<\/p>\n<div class=\"rank-math-step-content \"><\/div>\n<\/li>\n<li id=\"howto-step-1667370994991\" class=\"rank-math-step\">\n<p class=\"rank-math-step-title \">Design Your Resume<\/p>\n<div class=\"rank-math-step-content \"><\/div>\n<\/li>\n<li id=\"howto-step-1667371004992\" class=\"rank-math-step\">\n<p class=\"rank-math-step-title \">Find a Mentor<\/p>\n<div class=\"rank-math-step-content \"><\/div>\n<\/li>\n<li id=\"howto-step-1667371019667\" class=\"rank-math-step\">\n<p class=\"rank-math-step-title \">Apply for Relevant Jobs<\/p>\n<div class=\"rank-math-step-content \"><\/div>\n<\/li>\n<\/ol>\n<\/div>\n\n\n\n\n\n\n<p>Whether you\u2019ve just graduated from college or are looking for a career change, you can <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/become-digital-marketer-no-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">become a digital marketer with no experience<\/a>. Here\u2019s how to do it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Pick a Career Path That Interests You<\/strong><\/h3>\n\n\n\n<p>If you don\u2019t have any experience, you can <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/get-into-digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">kick-start your digital marketing journey<\/a> by focusing on one of these specialties:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO:<\/strong> <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/seo-best-practices-how-to-optimize-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search engine optimization<\/a> specialists identify keywords and link their content to relevant sources to boost traffic. SEO specialists also earn high salaries and are always in demand.&nbsp;<\/li>\n\n\n\n<li><strong>PPC:<\/strong> With pay-per-click advertising (PPC), marketers only pay when a prospective customer clicks on their ad. This cost-effective strategy helps marketers generate leads and drive traffic to their websites organically.&nbsp;<\/li>\n\n\n\n<li><strong>Email marketing:<\/strong> Email marketers create awareness about products, services, and new marketing campaigns by designing emails and sending them to their customers.<\/li>\n\n\n\n<li><strong>Content marketing:<\/strong> Many part-time marketers kick-start their careers with content marketing or content creation, which involves writing engaging blog posts, social media posts, and other types of content.&nbsp;<\/li>\n\n\n\n<li><strong>Social media marketing:<\/strong> These marketers handle a company&#8217;s social media accounts and ensure smooth interactions with customers. They also lead campaigns that will teach more and more people about the company and its offerings. <\/li>\n<\/ul>\n\n\n\n<p><em>Related Read: <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/socia-media-marketer\/\" target=\"_blank\" rel=\"noreferrer noopener\">What Does a Social Media Marketer Do?<\/a><\/em> <em>and<em><em> <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/get-into-social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Get Into Social Media Marketing<\/a><\/em><\/em><\/em><\/p>\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Build Your Foundational Knowledge<\/strong><\/h3>\n\n\n\n<p>If you\u2019re new to digital marketing, you should build your foundational knowledge by learning from professionals and experienced teachers. Getting a marketing degree is one of the most traditional ways to do this, but it isn\u2019t the only way to learn. Many experienced marketers and experts use platforms like YouTube to share their digital marketing knowledge. You can also look for webinars and podcasts, or you can do things the old-fashioned way and read a book.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Take a Course or Earn a Certificate<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1486\" height=\"736\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/take-a-course-digital-marketing.png\" alt=\"\" class=\"wp-image-21452\" srcset=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/take-a-course-digital-marketing.png 1486w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/take-a-course-digital-marketing-380x188.png 380w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/take-a-course-digital-marketing-380x188.png 420w\" sizes=\"(max-width: 1486px) 100vw, 1486px\" \/><\/figure>\n\n\n\n<p>If you want to further your career, consider taking a course or earning a certificate.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/marketing-degree-vs-bootcamp\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing course<\/a> teaches you valuable knowledge and skills in digital marketing, while a <a href=\"https:\/\/www.springboard.com\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.springboard.com\/\" rel=\"noreferrer noopener\">digital marketing certificate<\/a> validates your skills, and is a great way to show employers that you have what it takes to get the job done. Both are important, and if you can, you should look for a course that also helps you obtain a marketing certification.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. <strong>Acquire&nbsp;Practical&nbsp;Experience&nbsp;With&nbsp;Real-Time&nbsp;Projects<\/strong><\/strong><\/h3>\n\n\n\n<p>If you\u2019re looking to gain some real-world experience, try helping a friend with their business\u2019s social media page. This way, you can learn how to implement the concepts you\u2019ve learned from courses, certificates, and online tutorials. There are also many freelance sites, such as Fiverr and Upwork, that you can explore to find an opportunity to partner with a client who may assist you in building your career.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Build a Portfolio<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"496\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/build-a-portfolio.png\" alt=\"how to become a digital marketer: Build a Portfolio\" class=\"wp-image-20716\" srcset=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/build-a-portfolio.png 800w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/build-a-portfolio-380x236.png 380w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/build-a-portfolio-380x236.png 420w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Once you have enough real-world experience, it&#8217;s time to create a portfolio. Your portfolio will help you stand out from the competition and is just as important as (or even more important than) your resume, as it shows potential employers what your work is like. &nbsp;<\/p>\n\n\n\n<p>You should include the best projects you\u2019ve worked on, and you can even add some testimonials from these clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Design Your Resume<\/strong><\/h3>\n\n\n\n<p>A good <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/digital-marketing-resume\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing resume<\/a> contains all the relevant information that an HR department might be looking for in an excellent candidate. If you haven&#8217;t designed a resume before, many templates are available online for aspiring digital marketers.&nbsp;<\/p>\n\n\n\n<p>A good resume will demonstrate your worth to potential employers. So make sure that you emphasize the results that you\u2019ve achieved in the past. You can also highlight the skills you learned while working with a mentor or other digital marketers and the growth you aim to achieve in this field. Lastly, don&#8217;t forget to include your technical skills and your formal education. If you have taken any online courses, mention them as well.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Find a Mentor<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"496\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/find-a-mentor-2.png\" alt=\"how to become a digital marketer: Find a Mentor\" class=\"wp-image-20717\" srcset=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/find-a-mentor-2.png 800w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/find-a-mentor-2-380x236.png 380w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/find-a-mentor-2-380x236.png 420w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.springboard.com\/mentors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mentors<\/a>, and the advice they offer, can be invaluable. But how do you go about finding one?<\/p>\n\n\n\n<p>The best way to find a mentor is to network. Make it known within your social and professional circles that you\u2019re looking for a mentor. LinkedIn is also a great platform for this.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Apply for Relevant Jobs<\/strong><\/h3>\n\n\n\n<p>If you\u2019re confused about what kinds of <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/digital-marketing-titles\/\" target=\"_blank\" rel=\"noreferrer noopener\">jobs<\/a> to apply for, make a list of your skills and then see which positions are a match. You can also ask a mentor, if you have one. They\u2019ll be able to offer invaluable advice about the kinds of candidates different companies are looking for to fill different roles.&nbsp;<\/p>\n\n\n\n<p>Job boards are the most popular way to find your next position, but they aren\u2019t the only way. Check out the websites for different companies you\u2019d like to work for. Almost all of them will include available jobs on their site. And if you have a handful of dream companies, try reaching out to their hiring managers directly.<\/p>\n\n\n\n<p><em>Related Read: <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/time-to-become-digital-marketer\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Long Does It Take to Become a Digital Marketer<\/a><\/em>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Skills Do You Need To Succeed as a Digital Marketer?<\/strong><\/h2>\n\n\n\n<p>Whether you want to become a marketing specialist or a more holistic generalist, you\u2019ll need these <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/digital-marketing-skills\/\" target=\"_blank\" rel=\"noreferrer noopener\">skills<\/a> to succeed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Written and verbal communication:<\/strong> Digital marketing, like all marketing, is a form of communication. So being able to clearly communicate your ideas\u2014both in writing and verbally\u2014is crucial. Consider this: Would you hire someone to do your marketing if they couldn\u2019t express themselves clearly?<\/li>\n\n\n\n<li><strong>Research and analysis:<\/strong> As a digital marketer, your research and analytic skills are also vital. Whether you are responsible for SEO or email marketing, you need to understand analytical tools to ensure that you can easily measure the impact of your marketing efforts.<\/li>\n\n\n\n<li><strong>Time management:<\/strong> Digital marketers divide their time between planning and execution. While both are important, good marketers understand that there is a balance between the two. You don\u2019t want to spend all of your time planning, with no time left to execute your strategy, but you also don\u2019t want to jump into the execution stage without a plan. Time management is essential to achieving this balance.&nbsp;<\/li>\n\n\n\n<li><strong>Project management and prioritization:<\/strong> As a digital marketer, you will be given many projects. Prioritization can help you manage each one properly and reap the benefits for your company.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Much Can You Make as a Marketer?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"496\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/how-much-can-you-make-as-a-marketer.png\" alt=\"how to become a digital marketer: How Much Can You Make as a Marketer?\" class=\"wp-image-20719\" srcset=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/how-much-can-you-make-as-a-marketer.png 800w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/how-much-can-you-make-as-a-marketer-380x236.png 380w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/05\/how-much-can-you-make-as-a-marketer-380x236.png 420w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/digital-marketing-salary\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital marketing salaries<\/a> are definitely attractive. However, the packages vary according to each candidate&#8217;s experience and digital marketing skills. Let\u2019s break those down:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/entry-level-digital-marketing-jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Entry-level<\/a>:<\/strong> A junior digital marketer can earn an average salary of nearly <a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Digital_Marketing_Manager\/Salary\/bcd6c1ba\/Entry-Level\" target=\"_blank\" rel=\"noreferrer noopener\">$49,000<\/a> per year. The pay can vary according to experience and skills, as well as location.<\/li>\n\n\n\n<li><strong>Mid-level:<\/strong> A mid-level digital marketer can earn a salary of more than <a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Digital_Marketing_Manager\/Salary\/0f269619\/Mid-Career\" target=\"_blank\" rel=\"noreferrer noopener\">$73,000<\/a> per year.&nbsp;<\/li>\n\n\n\n<li><strong>Senior-level:<\/strong> Finally, a senior digital marketer can make more than <a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Digital_Marketing_Manager\/Salary\/b074f698\/Experienced\" target=\"_blank\" rel=\"noreferrer noopener\">$82,000<\/a> per year, depending on their location and the position.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs About Becoming a Marketer<\/strong><\/h2>\n\n\n\n<p>Here are the answers to some frequently asked questions about becoming a digital marketer.<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1654336330866\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Can You Learn Marketing on Your Own?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes. Many online sources\u2014such as webinars, podcasts, and YouTube videos\u2014can help you learn the nitty-gritty details of marketing. You can also access paid and non-paid courses online that can guide you.\u00a0<\/p>\n<p>However, if you\u2019re going to head down a self-taught path, it helps to have a mentor who can guide you throughout your journey.\u00a0<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1654336354328\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Do You Need a Degree To Become a Marketer?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p><a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/marketing-no-degree\/\" target=\"_blank\" rel=\"noreferrer noopener\">Many digital marketers don\u2019t have a marketing degree<\/a>, and if you have lots of experience, you might not need a degree at all.<\/p>\n<p>However, it is always great to have a strong educational foundation with a degree in marketing. It adds value to your resume and will teach you the basics.\u00a0Check out these <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/marketing-degree-jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\">jobs that you can get with a marketing degree<\/a>.\u00a0<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1654336370188\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Can You Earn 6 Figures as a Marketer?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes, it is possible to earn six figures, provided that you can offer the right set of skills. If you are successful in becoming an <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/108-digital-marketing-experts-you-should-be-following\/\" target=\"_blank\" rel=\"noreferrer noopener\">industry expert<\/a>, you can earn even more.\u00a0<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1654336381510\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Is Digital Marketing Hard To Learn?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>No, <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/is-digital-marketing-hard\/\" target=\"_blank\" rel=\"noreferrer noopener\">it isn&#8217;t hard to learn digital marketing<\/a>, as long as you are eager to build a successful digital marketing career for yourself. For example, if you are good at writing and communicating, you can quickly become an excellent content writer. Similarly, if you have a passion for designing campaigns and being creative, it\u2019ll be a cinch to <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/how-to-learn-digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">learn digital marketing<\/a>.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p class=\"rm has-background\" style=\"background-color:#efeff6\"><strong>Since you&#8217;re here&#8230;<br><\/strong>Ready for a career in digital marketing? Test our curriculum with this <a rel=\"noreferrer noopener\" href=\"https:\/\/courses.springboard.com\/p\/intro-to-search-marketing\" target=\"_blank\">free digital marketing learning path<\/a>, and check out our <a rel=\"noreferrer noopener\" href=\"https:\/\/www.springboard.com\/resources\/guides\/digital-marketing-salaries\/\" target=\"_blank\">salary guide<\/a> to see what you could be making.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to LinkedIn, digital marketing specialists are some of today\u2019s most in-demand professionals. And it\u2019s no secret why. This year, digital ad spending made up 53.9% of total media ad spending, which is up from 39% just a few years ago. And all indicators point towards that number continuing to increase.&nbsp; With such promising prospects, [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":21451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_eb_data_table":"","footnotes":""},"categories":[124],"tags":[],"marketing_tags":[1464],"class_list":{"0":"post-20704","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-and-marketing"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/20704"}],"collection":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/comments?post=20704"}],"version-history":[{"count":4,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/20704\/revisions"}],"predecessor-version":[{"id":49220,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/20704\/revisions\/49220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/media\/21451"}],"wp:attachment":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/media?parent=20704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/categories?post=20704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/tags?post=20704"},{"taxonomy":"marketing_tags","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/marketing_tags?post=20704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}