{"id":22881,"date":"2022-06-14T06:13:57","date_gmt":"2022-06-14T13:13:57","guid":{"rendered":"https:\/\/www.springboard.com\/blog\/?p=22881"},"modified":"2023-05-25T18:55:31","modified_gmt":"2023-05-26T01:55:31","slug":"social-media-persona","status":"publish","type":"post","link":"https:\/\/www.springboard.com\/blog\/business-and-marketing\/social-media-persona\/","title":{"rendered":"The Value of Using Social Media Personas [+ Creation Guide]"},"content":{"rendered":"\n<p>While cleaning products are far from glamorous, one New Jersey-based company called Scrub Daddy recently amassed one million followers on TikTok by honing a memorable social media persona in its viral short-form videos. By using popular music tracks and poking fun at other sponge brands, Scrub Daddy\u2019s most popular videos have been viewed over 20 million times, and the startup reportedly doubled its retail sales volume in the past year.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@scrubdaddy\/video\/7099161980803583275\" data-video-id=\"7099161980803583275\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@scrubdaddy\" href=\"https:\/\/www.tiktok.com\/@scrubdaddy?refer=embed\" rel=\"noopener\">@scrubdaddy<\/a> <p>It asked for it. <a title=\"scrubdaddy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/scrubdaddy\" rel=\"noopener\">#scrubdaddy<\/a> <a title=\"smile\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/smile\" rel=\"noopener\">#smile<\/a> <a title=\"cleantok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cleantok\" rel=\"noopener\">#cleantok<\/a> <a title=\"cleaningtiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cleaningtiktok\" rel=\"noopener\">#cleaningtiktok<\/a> <a title=\"americasfavoritesponge\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/americasfavoritesponge\" rel=\"noopener\">#americasfavoritesponge<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Millennial32\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6837835112978090758?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Millennial32<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>A social media persona refers to the tone of voice a brand uses to address its audience on social media. Ideally, the brand voice should reflect the company\u2019s mission, vision, and values, as these shape the audience\u2019s perception of the brand. A distinct voice is a key to building a relationship with your audience and standing out from the digital noise.&nbsp;<\/p>\n\n\n\n<p>\u200b\u200b\u201cBe mission-driven and express the values that you care for or stand for,\u201d said Tani Lopez, founder of social media consultancy TANIcollective. \u201cPeople love a good story on why you started your business and want to know whether you share the same values as them.\u201d\u00a0<\/p>\n\n\n\n<p>So if you\u2019re wondering how a social media persona can provide value for your brand, or are wondering how you can go about creating a persona, then look no further. In this guide, we\u2019ll tell you all about the value and creation of a social media persona.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Social Media Personas Examples<\/h2>\n\n\n\n<p>Great social media personas exude a brand\u2019s values and are often combined with humor that\u2019s self-deprecating or pokes fun at their competition. Personas should be consistent and singular, which enables these brands to stand apart from the competition. Here are some examples of brands that are doing it right.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wendys<\/h3>\n\n\n\n<p>Wendy\u2019s is known for making good-natured barbs against rival fast-food chains and customers who ridicule the brand. The company is also reputed for responding to nearly every tweet and comment on its Twitter page, as seen in the below example. When one customer asked who runs Wendy\u2019s notoriously snarky social media accounts, the brand <a href=\"https:\/\/twitter.com\/SalahAb42923754\/status\/934112545627099136\" target=\"_blank\" rel=\"noreferrer noopener\">quipped<\/a>: \u201cThree dogs in a trench coat pretending to be human.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/06\/social-media-personas-examples-wendys.png\" alt=\"social media persona\" class=\"wp-image-24101\" width=\"462\" height=\"599\" srcset=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/06\/social-media-personas-examples-wendys.png 894w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/06\/social-media-personas-examples-wendys-380x493.png 380w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/06\/social-media-personas-examples-wendys-380x493.png 420w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/twitter.com\/SalahAb42923754\/status\/934112545627099136\" target=\"_blank\" rel=\"noreferrer noopener\">Link to tweet<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Disney<\/h3>\n\n\n\n<p>Disney\u2019s brand concept is \u201cWhere dreams come true.\u201d Seeing as Disney\u2019s audience is children and their parents, the brand aims to reawaken the inner child in every adult\u2019s heart. The brand uses dreamy vocabulary meant to ignite the imagination and seize upon the nostalgia of adults who grew up watching classic Disney tales. Disney\u2019s brand voice is family-friendly and wholesome fun for all ages.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Watch <a href=\"https:\/\/twitter.com\/DisneyParks?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@DisneyParks<\/a> Artist and Historian Stacia Martin celebrate <a href=\"https:\/\/twitter.com\/WaltDisneyWorld?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@WaltDisneyWorld<\/a>\u2019s \u201cvery merry unbirthday\u201d \u2013 The World\u2019s Most Magical Celebration \u2013 by drawing the Mad Hatter! <a href=\"https:\/\/twitter.com\/hashtag\/DisneyWorld50?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#DisneyWorld50<\/a> <a href=\"https:\/\/t.co\/BdACKVr7Hg\">pic.twitter.com\/BdACKVr7Hg<\/a><\/p>&mdash; Disney (@Disney) <a href=\"https:\/\/twitter.com\/Disney\/status\/1528873679807041543?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">May 23, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Fenty Beauty<\/h3>\n\n\n\n<p>The cosmetics brand launched by global pop star Rihanna is known for promoting inclusivity by working with models of all ages, body types, and races. Accordingly, the brand\u2019s social media persona is designed to make fans feel closer to the singer and celebrate her Barbadian heritage.&nbsp;<\/p>\n\n\n\n<p>\u201cWe all know Rihanna isn\u2019t the one writing every caption or responding to direct messages, but her team is on point with making it sound like she is speaking directly to you through the content,\u201d said Lopez.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Tings are heatin up \u2600\ufe0f so y\u2019all betta stack up during our Saucy Summer Sale! \u2728 <a href=\"https:\/\/t.co\/LCdLk7bdJa\">https:\/\/t.co\/LCdLk7bdJa<\/a> <a href=\"https:\/\/t.co\/OgTVGu5DZK\">pic.twitter.com\/OgTVGu5DZK<\/a><\/p>&mdash; FENTY BEAUTY (@fentybeauty) <a href=\"https:\/\/twitter.com\/fentybeauty\/status\/1530632331517579265?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">May 28, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Dove<\/h3>\n\n\n\n<p>Dove\u2019s social media persona is strong, confident, and empowering. Its marketing campaigns live up to this tone of voice, promoting body positivity, gender equality, and racial diversity. In 2019, Dove launched the<a href=\"https:\/\/www.dove.com\/us\/en\/stories\/campaigns\/showus.html\" target=\"_blank\" rel=\"noreferrer noopener\"> #ShowUs<\/a> campaign partnering with women and non-binary people to create a collection of 10,000+ stock images that offer a more inclusive vision of beauty for all media and advertisers to use. Dove is a prime example of a company that uses imagery to tell compelling stories.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">This <a href=\"https:\/\/twitter.com\/hashtag\/TeenSelfEsteemMonth?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#TeenSelfEsteemMonth<\/a>, join our movement to make self-esteem boosting content the norm on social media and <a href=\"https:\/\/twitter.com\/hashtag\/DetoxYourFeed?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#DetoxYourFeed<\/a> \ud83d\ude4c <a href=\"https:\/\/t.co\/IayodXISsr\">pic.twitter.com\/IayodXISsr<\/a><\/p>&mdash; Dove (@Dove) <a href=\"https:\/\/twitter.com\/Dove\/status\/1529104769507217408?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">May 24, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Dollar Shave Club<\/h3>\n\n\n\n<p>When Dollars Shave Club was founded in 2011, all of its social channels were run by CEO Michael Dubin himself, who also appeared in the company\u2019s first online commercial. From then on, Dollar Shave Club\u2019s social media brand voice has been in Mike\u2019s voice. \u201cWe want you to feel like you are talking to your friend. We describe Dollar Shave Club as the smartest, hippest, coolest guy at the best party,\u201d Connie Yu, social media marketing manager at Dollar Shave Club, said in an <a href=\"https:\/\/www.brandwatch.com\/blog\/dollar-shave-club-brandwatch-blog\/#:~:text=Dollar%20Shave%20Club%27s%20CEO%20Michael,Club%27s%20brand%20voice%20was%20cemented.\" target=\"_blank\" rel=\"noreferrer noopener\">interview<\/a> with Brandwatch.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">This is what our Sandalwood &amp; Musk body wash looks like amidst drops of water. Will it look the same in your shower? Probably not. But maybe! But probably not. (But maybe.) <a href=\"https:\/\/t.co\/kIaMhzYwaG\">pic.twitter.com\/kIaMhzYwaG<\/a><\/p>&mdash; Dollar Shave Club (@DollarShaveClub) <a href=\"https:\/\/twitter.com\/DollarShaveClub\/status\/1524796986909773825?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">May 12, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why Are Social Media Personas Important?<\/h2>\n\n\n\n<p>A relatable social media persona encourages engagement as customers can feel as though they are interacting with a real person, rather than a faceless corporation. Here are some other reasons why social media personas are so important:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1512\" height=\"958\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/06\/why-are-social-media-personas-important.png\" alt=\"social media persona\" class=\"wp-image-24094\" srcset=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/06\/why-are-social-media-personas-important.png 1512w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/06\/why-are-social-media-personas-important-380x241.png 380w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/06\/why-are-social-media-personas-important-380x241.png 420w\" sizes=\"(max-width: 1512px) 100vw, 1512px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">More Reach<\/h3>\n\n\n\n<p>A consistent and distinct brand voice enables audiences to identify a brand across all platforms. To connect with your social media audience, you must speak their language.&nbsp;<\/p>\n\n\n\n<p>\u201cPersonality is a critical component of growth to your brand because you need to stand out in the same ocean millions of businesses are swimming in,\u201d said Amanda Harrison, social media manager at Hubilo. \u201cIt\u2019s important to give brands humor, empathy, and real human emotions.\u201d<\/p>\n\n\n\n<p>People don\u2019t just follow brands to hear about new products and services. They want content that is funny, informative, and sheds light on causes that matter to them.&nbsp;<\/p>\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\">More Engagement<\/h3>\n\n\n\n<p>Depending on the type of business, customers want to feel like they\u2019re interacting with a good friend, a knowledgeable expert, or a trusted advisor. Ideally, your brand voice elicits positive emotions like humor, relatability, and credibility, which will induce followers to leave comments, share your content, or post about your brand. Treat social media marketing as a two-way street. The best brands start conversations and respond to their audiences, whether the feedback is positive or negative.<\/p>\n\n\n\n<p>\u201cBe engaging and open your platform to allow others to share their feedback, opinions, or thoughts,\u201d said Lopez. \u201cIf you have been creating content without listening to your customer feedback, that means you\u2019re not engaging enough with your community.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">More Conversions<\/h3>\n\n\n\n<p>A social media content strategy must strike the right balance between posting entertaining or informative content that isn\u2019t sales-y, while also promoting the business\u2019s products and services. Your social media brand voice should be engaging, informative, and persuasive while also using compelling sales copy with a clear call-to-action and value proposition. This helps to build a loyal following, convince your social media followers to visit your website, and then convert them into paying customers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"950\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/06\/why-are-social-media-personas-important-1.jpg\" alt=\"social media persona\" class=\"wp-image-22973\" srcset=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/06\/why-are-social-media-personas-important-1.jpg 1600w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/06\/why-are-social-media-personas-important-1-380x226.jpg 380w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/06\/why-are-social-media-personas-important-1-380x226.jpg 420w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Cheaper Retargeting<\/h3>\n\n\n\n<p>Ad retargeting involves showing ads to audiences who have previously visited a brand\u2019s website or social media profile. Customers are more likely to recall the brand when retargeted ads are written in a consistent brand voice, which increases the likelihood that they\u2019ll click on the ad and complete a purchase.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Better Content<\/h3>\n\n\n\n<p>Your brand personality determines the type of content you post and the messaging you use. For example, if the brand is sassy or humorous, GIFs, memes, and funny short-form videos might be the most suitable content types. Another brand might focus on offering educational content such as how-to videos and infographics in order to build trust with its audience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consistent Brand Voice<\/h3>\n\n\n\n<p>Your social media voice must match your overall brand voice. A brand\u2019s voice comes through every time you talk to a customer, respond to a comment, post on social media, or write an email. Consistent messaging creates the impression that customers are communicating with a real person rather than a corporate entity.<\/p>\n\n\n\n<p>\u201cConsistency creates familiarity, and familiarity invokes feelings of comfort,\u201d said Harrison. \u201cBy making your customers feel comfortable, they\u2019re more likely to engage.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How To Create a Persona for Social Media<\/h2>\n\n\n\n<p>While a social media persona should embody brand values, it should also be based on a deep understanding of your customers. Let\u2019s take a look at what that looks like:&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1254\" height=\"916\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/06\/how-to-create-a-persona-for-social-media.png\" alt=\"social media persona\" class=\"wp-image-24095\" srcset=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/06\/how-to-create-a-persona-for-social-media.png 1254w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/06\/how-to-create-a-persona-for-social-media-380x278.png 380w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/06\/how-to-create-a-persona-for-social-media-380x278.png 420w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Reference Your Marketing Personas (if You Have Them)<\/h3>\n\n\n\n<p>The first step to shaping a successful social media persona is to learn everything you can about your target customer. A marketing persona is a profile of your ideal customer or key segment of your customer base. Document everything you know about them with respect to demographics and qualitative data, including their age group, interests, income, and native language. More importantly, try to understand their pain points and core values.&nbsp;<\/p>\n\n\n\n<p>Buyer personas determine the type of messaging that will appeal to your target market, which channels your audience uses the most, and what kinds of calls-to-action will drive them to your website. Brands that offer multiple product lines catering to different audience segments might craft a distinct persona for each segment.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reverse Engineer Your Competitors<\/h3>\n\n\n\n<p>How do your competitors address their audience? Take note of the tone they use, the types of content they post, and which platforms they\u2019re most active on. Next, find out whether their content strategy is paying off. Perhaps their follower count is high but engagement is low. If that\u2019s the case, take cues from a different competitor. Pay attention to the types of social media posts that engender the most engagement. It\u2019s highly likely that your competitors are targeting a similar audience, so analyzing their social media strategy can help you craft yours by proxy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Review Your Audience Demographics<\/h3>\n\n\n\n<p>Demographic data tells you a lot about which social media platforms your audience favors and what type of messaging will resonate with them. For example, Facebook\u2019s audience <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/\" target=\"_blank\" rel=\"noreferrer noopener\">skews<\/a> male and the largest age group is 25-34, while TikTok\u2019s user base is 61% female with a predominant age group of 10-19.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use a Template<\/h3>\n\n\n\n<p>Templates help you plan an effective <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/digital-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing strategy<\/a>. They make processes repeatable and ensure you use a consistent brand voice and aesthetic. For example, a template might contain sales copy or wording for a specific call-to-action (CTA).&nbsp;&nbsp;<\/p>\n\n\n\n<p>Templates are also useful for reporting purposes\u2014this way, you can easily highlight the <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/social-media-kpis\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media KPIs<\/a> that matter most to the business and make week-to-week or month-to-month comparisons.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sanity-Check It Across Teams<\/h3>\n\n\n\n<p>Before going live with your new social media persona, get a second opinion from other teams. Brand cohesiveness is important, so make sure your social media persona aligns with the brand\u2019s overall image. Finally, your social media content strategy should aim to increase organic engagement while also serving larger business objectives, such as increased sales or customer loyalty.&nbsp;<\/p>\n\n\n\n<p>Finally, the persona will appear something like this &#8211; <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1234\" height=\"866\" src=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/06\/customer-persona-final-version.png\" alt=\"\" class=\"wp-image-24096\" srcset=\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/06\/customer-persona-final-version.png 1234w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/06\/customer-persona-final-version-380x267.png 380w, https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/06\/customer-persona-final-version-380x267.png 420w\" sizes=\"(max-width: 1234px) 100vw, 1234px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How To Use Social Media Personas<\/h2>\n\n\n\n<p>A brand\u2019s social media persona should be consistent with the voice you use throughout the entirety of your <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/digital-marketing-campaign-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing campaign<\/a>. Including accurate information about the brand, links to the website, and a cohesive aesthetic are key.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Update Your Profiles<\/h3>\n\n\n\n<p>Update your social profiles to reflect your brand attributes. This means including accurate brand information in the bio or \u201cAbout Us\u201d section. Visual elements such as the logo, cover photo, and profile picture should be consistent across all social platforms. Include a strong brand statement that highlights the values your brand stands for, the vision it embodies, and the mission it wants to accomplish. This helps people get easily acquainted with your brand identity.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Guide Future Content Planning<\/h3>\n\n\n\n<p>Establishing a brand voice makes it easier to create content because it not only sets the tone of your messaging, but it helps you better understand what types of content will be most useful and\/or engaging for your audience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Share Across Teams for Non-Social Media Marketing<\/h3>\n\n\n\n<p>Your social media persona should sound the same as the tone of voice used in your email marketing, content marketing, <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/referral-marketing-what-it-is-and-why-it-works\/\" target=\"_blank\" rel=\"noreferrer noopener\">referral marketing<\/a>, and advertising. This is why you need sign-off from cross-functional teams beforehand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Social Media Persona FAQs<\/h2>\n\n\n\n<p>We\u2019ve got the answers to all of your most pressing questions.&nbsp;<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1654677368712\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Is There a Difference Between a Buyer and a Social Media Persona?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A buyer refers to your paying customers. On the other hand, a social media persona refers to the brand voice and tone you use to communicate with current and potential customers on social media.\u00a0<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1654677383832\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Can You Have Multiple Personas for Social Media?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>It\u2019s best to stick with just one, but you can change the tone and persona slightly depending on the message you\u2019re trying to convey. For example, if you\u2019re posting about something serious (eg: addressing a major PR incident involving your company), you\u2019ll want to be transparent, informative, and apologetic.\u00a0<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1654677397236\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Do You Need to Use Social Media Personas for Your Business?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Having a social media persona enables you to use a consistent voice and tone for all your social media profiles. Customers want to feel as though they are engaging with a real person rather than a faceless corporation, hence the importance of delivering a cohesive brand message and being personable on social media.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p class=\"rm has-background\" style=\"background-color:#efeff6\"><strong>Since you&#8217;re here&#8230;<br><\/strong>Ready to become a social media marketing guru? We\u2019ve helped <a href=\"https:\/\/www.springboard.com\/success\/\" target=\"_blank\" rel=\"noreferrer noopener\">over 10,000 people switch<\/a> into the career they want, and our new <a href=\"https:\/\/www.springboard.com\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.springboard.com\/\" rel=\"noreferrer noopener\">Social Media Marketing Certificate Course<\/a> can do that for you. In 8-weeks of fully flexible learning and 1-on-1 work with industry experts, you\u2019ll be ready to snap up a position in this growing industry. Check out <a href=\"https:\/\/www.springboard.com\/reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">our student reviews<\/a> to get pumped<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While cleaning products are far from glamorous, one New Jersey-based company called Scrub Daddy recently amassed one million followers on TikTok by honing a memorable social media persona in its viral short-form videos. By using popular music tracks and poking fun at other sponge brands, Scrub Daddy\u2019s most popular videos have been viewed over 20 [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":24109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_eb_data_table":"","footnotes":""},"categories":[124],"tags":[],"marketing_tags":[],"class_list":{"0":"post-22881","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-and-marketing"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/22881"}],"collection":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/comments?post=22881"}],"version-history":[{"count":4,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/22881\/revisions"}],"predecessor-version":[{"id":44362,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/22881\/revisions\/44362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/media\/24109"}],"wp:attachment":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/media?parent=22881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/categories?post=22881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/tags?post=22881"},{"taxonomy":"marketing_tags","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/marketing_tags?post=22881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}