{"id":25862,"date":"2022-06-29T00:48:56","date_gmt":"2022-06-29T07:48:56","guid":{"rendered":"https:\/\/www.springboard.com\/blog\/?p=25862"},"modified":"2023-07-05T20:13:33","modified_gmt":"2023-07-06T03:13:33","slug":"how-to-learn-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.springboard.com\/blog\/business-and-marketing\/how-to-learn-digital-marketing\/","title":{"rendered":"How To Learn Digital Marketing [Guide to Getting Started]\u00a0"},"content":{"rendered":"\n

Digital marketing is a fast-evolving field with new trends emerging every day. So if you\u2019re trying to launch a career in digital marketing, it can often feel like you\u2019re trying to hit a moving target. This is the dilemma that most aspiring marketers face today: how do you balance the need to learn about digital marketing\u2019s latest developments while also grounding yourself in its fundamentals? <\/p>\n\n\n\n

That\u2019s why we\u2019ve written this guide. Below, we\u2019ll tell you everything you need to know about how to launch your digital marketing career, what specializations are most in-demand, and what education path is right for you. <\/p>\n\n\n\n

What Is Digital Marketing?<\/h2>\n\n\n\n

Digital marketing<\/a> is the use of digital channels to promote a product or service. There are many subsets of digital marketing (which we\u2019ll detail below), but at the core of each subset is a desire to build relationships with consumers through digital channels<\/a>. Because no matter the platform, digital marketing relies upon promoting a brand online while personally engaging with your customers.<\/p>\n\n\n\n

Related Read: Why Is Digital Marketing Important?<\/a><\/em><\/p>\n\n\n\n

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What Does a Digital Marketer Do?<\/h2>\n\n\n\n

A digital marketer<\/a> leverages the internet to generate leads and increase a brand’s visibility online. They use a variety of channels to do this, including company websites, email marketing, social media, search engines, and blogs. <\/p>\n\n\n\n

A digital marketing expert uses strategy and creative thinking to identify the best ways for their company to achieve these goals, relying on their knowledge of trends in technology and marketing.<\/p>\n\n\n\n

Related Read: A Day in the Life of a Digital Marketer<\/a> <\/em><\/p>\n\n\n\n

Is Learning Digital Marketing Hard?<\/h2>\n\n\n\n

Learning digital marketing isn’t hard, but it can be intimidating to sift through all the online tutorials that don’t provide helpful information.<\/p>\n\n\n\n

Learn digital marketing from people willing to share their knowledge and genuinely want to help you succeed. Good digital marketing tutorials are easy to spot: they start with the basics so everyone can follow along, then they give out specific details about what you need to know as you move forward.<\/p>\n\n\n\n

How To Learn Digital Marketing From Scratch<\/h2>\n\n\n\n

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  1. \n

    Pick a Specialty<\/p>\n

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    Build Your Foundation With Free Resources<\/p>\n

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    Follow Digital Marketing Influencers<\/p>\n

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    Do an Internship<\/p>\n

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    Build Or Participate in Related Projects<\/p>\n

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    Take a Related Job to Refine Your Skills<\/p>\n

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    Complete a Course<\/p>\n

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    Get a Certification<\/p>\n

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    Here\u2019s how to learn digital marketing if you\u2019re starting from square one. <\/p>\n\n\n\n

    Pick a Specialty<\/h3>\n\n\n\n

    Digital marketing is a vast field that has several different specialties. The first step in learning digital marketing is to pick one of the specialties that appeal to you.<\/p>\n\n\n\n

    Let’s take a closer look at the most popular options:<\/p>\n\n\n\n

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    1. Social Media Marketing<\/strong> is the art of using social networks to engage with customers and promote your brand. <\/li>\n\n\n\n
    2. Digital marketers use SEO (search engine optimization)<\/strong> to help their sites rank well in search engines like Google and Bing and drive more traffic and potential customers to their website.<\/li>\n\n\n\n
    3. PPC (pay-per-click), Search Engine Marketing, or Google Ads<\/strong> specialists promote products through online advertising campaigns. You pay for each click on the ad link, which means that one of your jobs is optimizing budgets for a lower acquisition cost. <\/li>\n<\/ol>\n\n\n\n

      Other digital marketing specialties include:<\/p>\n\n\n\n