{"id":27089,"date":"2022-07-27T03:54:38","date_gmt":"2022-07-27T10:54:38","guid":{"rendered":"https:\/\/www.springboard.com\/blog\/?p=27089"},"modified":"2023-09-27T20:54:08","modified_gmt":"2023-09-28T03:54:08","slug":"social-media-manager-salary","status":"publish","type":"post","link":"https:\/\/www.springboard.com\/blog\/business-and-marketing\/social-media-manager-salary\/","title":{"rendered":"Social Media Manager Salary Guide: How Much Can You Make?"},"content":{"rendered":"\n

If you’re considering a career in social media marketing, then you may wonder how much you can expect to earn. And it\u2019s a trickier question than you might think. With so many social media specializations and so many different positions, it can be difficult to know what to expect. <\/p>\n\n\n\n

That\u2019s why we\u2019ve created this guide. In this article, we\u2019ll examine the various factors that affect a social media manager\u2019s salary, including experience, industry, and education. Ready to learn more? Then read on!<\/p>\n\n\n\n

What Is the Average Salary of a Social Media Manager<\/h2>\n\n\n\n

According to Payscale, the average social media manager’s salary is $53,049. But this can vary greatly depending on location, company size, and employee experience level. The top 10% of social media managers earn more than $81,000, and the bottom 10% earn less than $36,000.<\/p>\n\n\n\n

\"Social<\/figure>\n\n\n\n

Factors Affecting Social Media Manager Salaries<\/h2>\n\n\n\n

Salaries for social media managers vary greatly. That’s why it’s vital to investigate the factors influencing how much you earn when choosing this career path. Let\u2019s break it down. <\/p>\n\n\n\n

Your Educational Background<\/h3>\n\n\n\n

Your educational background will influence how much you can earn as a social media manager, but the degree you choose isn\u2019t necessarily the most important factor. A social media certificate could be just as vital to determining your salary.<\/p>\n\n\n\n

For example, if you have a master’s degree in digital marketing, you could start with a higher salary than someone with only a bachelor\u2019s degree. However, if you don\u2019t have a bachelor’s degree but have taken social media courses, that can also help set your salary at a higher starting point. <\/p>\n\n\n\n

Experience<\/h3>\n\n\n\n

As with virtually every job, the more experience you have, the more you can expect to make. If you’ve never worked as a social media manager before, you can always get hands-on experience in the field to see your salary grow. A solid internship allows you to change careers<\/a> and see what it\u2019s like to manage a social media account for a company.<\/p>\n\n\n\n

Skills<\/h3>\n\n\n\n

As a social media manager, you should possess both interpersonal skills and social media strategy-specific skills. These could include strong communication skills, an understanding of web design and social networks, comprehension of social media metrics, and knowledge of related marketing trends.<\/p>\n\n\n\n

Location<\/h3>\n\n\n\n

Where you live directly impacts what you make, and it’s important to consider your location when comparing different jobs and their salaries. For example, the average social media manager salary in Omaha, NE, is $57,785 per year. In Washington, DC, that same number is $69,499 per year.<\/p>\n\n\n\n

The Organization You Work For<\/h3>\n\n\n\n

The most reputable digital marketing agencies are constantly trying to recruit the best talent around, and they are willing to pay top salaries. They often work with enterprise clients, and their budget allows for more expenses. Bigger agencies and companies in the startup scene generally offer higher salaries than smaller boutique agencies with 1-10 employees because they need to keep top talent and attract new employees to stay on top of the industry.<\/p>\n\n\n\n\n\n\n

Social Media Manager Salary by Levels<\/h2>\n\n\n\n

While many factors determine social media manager salaries, one of the most important is work experience. As you might expect, the more experience a person has in this position, the higher they\u2019re likely to be paid.<\/p>\n\n\n\n

Entry-Level Social Media Manager Salary <\/h3>\n\n\n\n

A social media manager with no experience<\/a> might earn $47,668 annually. Including commissions or benefits, the total pay can reach an average of $78,350 per year, according to Glassdoor<\/a>.<\/p>\n\n\n\n

\"Social<\/figure>\n\n\n\n

According to Payscale<\/a>, entry-level social media managers can earn an average of $15.21 per hour. <\/p>\n\n\n\n

\"Social<\/figure>\n\n\n\n

Intermediate-Level Social Media Manager Salary <\/h3>\n\n\n\n

An intermediate-level social media manager should have three to five years of experience in managing social media accounts, including but not limited to Facebook, Instagram, Twitter, or LinkedIn. They should be confident in managing budgets, meeting business goals, and setting client expectations.<\/p>\n\n\n\n

According to Payscale, the annual salary range of an intermediate-level social media manager is $62,495, not including benefits or commissions.<\/p>\n\n\n\n

\"Social<\/figure>\n\n\n\n

Senior-Level Social Media Manager Salary<\/h3>\n\n\n\n

Senior-level social media managers usually have over five years of hands-on experience. <\/p>\n\n\n\n

They understand customer experience and master copywriting, social media audits<\/a>, conversion rate optimization, and A\/B testing skills.<\/p>\n\n\n\n

A senior-level social media manager should expect an average salary of $70,471<\/a> annually. According to Glassdoor, for a manager with over 7 years of experience, the average salary is $89,168 per year.<\/p>\n\n\n\n

\"Social<\/figure>\n\n\n\n

Social Media Manager Salaries by Industry<\/h2>\n\n\n\n

Social media managers can make several different salaries depending on the industry they work in. Let\u2019s have a look at some of these industries.<\/p>\n\n\n\n

Tech <\/h3>\n\n\n\n

Up to 86%<\/a> of consumers browse social media when deciding whether or not to buy an IT product. This means tech companies are willing to pay top salaries to their social media managers. On average, a social media manager in the tech industry earns $63,265 per year<\/a>.<\/p>\n\n\n\n

\"Social<\/figure>\n\n\n\n

Finance <\/h3>\n\n\n\n

While they might not be the most entertaining on social media platforms, banks and credit unions are quietly gaining a foothold on social media. In fact, according to a study by the American Bankers Association<\/a>, 9 out of 10 banks are active on social media.<\/p>\n\n\n\n

Social media managers in the finance industry are expected to earn an average of $68,395<\/a> per year.<\/p>\n\n\n\n

\"Social<\/figure>\n\n\n\n

Retail<\/h3>\n\n\n\n

There’s no denying that e-commerce is making a big splash across the retail industry. Given this, retail brands need a new strategy for forging positive relationships with customers: rather than resorting to flyers or traditional marketing to promote their products. They work with social media managers who connect with customers and post genuine content that reflects their personalities.<\/p>\n\n\n\n

As such, social media managers in the retail industry earn an average of $68,247 per year.<\/p>\n\n\n\n

\"Social<\/figure>\n\n\n\n

Healthcare<\/h3>\n\n\n\n

According to Search Engine Watch<\/a>, 90% of young adults trust social media regarding their health. This reinforces the need for social media managers in the healthcare sector to manage social accounts and highlight the organizations they work for as trusted authorities in the space.<\/p>\n\n\n\n

The average salary of a social media manager in the healthcare industry for all experience levels is $79,182 per year<\/a>.<\/p>\n\n\n\n

Government<\/h3>\n\n\n\n

The average U.S. Government Social Media Specialist earns approximately $93,309<\/a> per year. This is 96% above the national average for all Social Media Specialists in the United States. Most high-earning specialists work for the federal government and agencies like the Department of Defense and NASA, although many work for state and local government agencies too.<\/p>\n\n\n\n

Social Media Manager Salaries by Education<\/h2>\n\n\n\n

While factors like location, experience, and skills play a role in determining how much you should earn, your level of education is also essential. Here\u2019s how much you can earn depending on your education level.<\/p>\n\n\n\n

No degree<\/h3>\n\n\n\n

While the average salary of a social media manager is $53,049 per year, a social media manager with no degree or experience can expect an average base pay of $36,000<\/a> per year.<\/p>\n\n\n\n

Certificate<\/h3>\n\n\n\n

A social media certificate is always a good idea if you choose not to pursue a degree. For example, if you have a certificate in Business Management, you can expect to earn an average of $57,000 per year.<\/p>\n\n\n\n

\"Social<\/figure>\n\n\n\n

Bachelors And Masters<\/h3>\n\n\n\n

If you earned a Bachelor\u2019s degree in a related field such as Communications or Marketing, you could expect an average salary of $57,347 per year. Moreover, if you also underwent a Master\u2019s degree, the average base pay is $67,510 per year.<\/p>\n\n\n\n

\"Social<\/figure>\n\n\n\n

How Can You Earn More As A Social Media Manager?<\/h2>\n\n\n\n

There are several opportunities for advancement if you want to earn more as a social media manager, including but not limited to:<\/p>\n\n\n\n