![\"Is](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/is-it-worth-taking-a-free-online-marketing-course.png\")
<\/figure>\n\n\n\nYou might be wondering how much value you can gain from doing a free online course. Can they really be that great if they\u2019re free? They certainly can. <\/p>\n\n\n\n
Some of the top universities and marketing experts in the world offer free courses online. Companies like Google, HubSpot, and Moz all have courses where they teach marketers how to use their own and other platforms. And they don\u2019t charge any money for it. <\/p>\n\n\n\n
Thanks to that, you can now make significant strides in your career by completing free marketing courses online. There are courses that cover every skill, platform, and strategy in the playbook. All you need to do is commit yourself to a learning path and diligently work your way through course material. <\/p>\n\n\n\n
Free Online Marketing Courses<\/h2>\n\n\n\n
Now that we know that the Internet is a treasure trove for marketers looking to upskill, let\u2019s see where you can find the best free online marketing courses. <\/p>\n\n\n\n
Free Digital Marketing Courses<\/h3>\n\n\n\n![\"Free](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/free-digital-marketing-courses.png\")
<\/figure>\n\n\n\nDigital marketing<\/a> is the broad field that deals with marketing products and services using digital channels like search engines, email, and social media (see here what’s the best path, digital marketing or UX<\/a>). If you like how the Internet makes it so easy and fun to reach out to new customers, then you\u2019re sure to enjoy digital marketing. <\/p>\n\n\n\nYou can work in a range of areas within digital marketing based on what your interests are (for further reading, check out here what digital marketers really do<\/a>). If you\u2019re creative, you can get involved with things like copywriting, video ad production, and graphic design. Those with a more analytical bent can work in areas like data analytics and marketing automation. <\/p>\n\n\n\nHere are the best free digital marketing courses online: <\/p>\n\n\n\n
\n- Fundamentals of Digital Marketing<\/a><\/li>\n\n\n\n
- Fundamentals of Digital Marketing by Google<\/a><\/li>\n\n\n\n
- Digital Marketing Specialization<\/a><\/li>\n\n\n\n
- Digital Marketing 101<\/a><\/li>\n<\/ul>\n\n\n\n
Free SEO Courses<\/h3>\n\n\n\n
Search engines mediate access to everything that\u2019s available on the Internet. So if you know how to create content that impresses search engines, you can get your message across to your audience easily. <\/p>\n\n\n\n
And that\u2019s exactly what SEO is about: creating content that search engines index quickly<\/a> and favorably so that your webpages can appear among the top search engine results for specific keywords. <\/p>\n\n\n\nSEO is a field that lies at the intersection of data analysis and content creation. You need to be able to produce great copy but also perform keyword research, analyze competitors, and track search engine rankings at scale. <\/p>\n\n\n\n
Here\u2019s where you can find great free SEO courses online: <\/p>\n\n\n\n
\n- SEO Training Course by Moz<\/a><\/li>\n\n\n\n
- Free SEO Learning Path<\/a><\/li>\n\n\n\n
- Advanced Search Engine Optimization (SEO) Program<\/a><\/li>\n<\/ul>\n\n\n\n
Free PPC Courses<\/h3>\n\n\n\n
A pay-per-click (PPC) professional is someone who executes a company\u2019s PPC advertising campaign. PPC experts are often tasked with overseeing advertising efforts end to end, which means that they create the strategy, oversee design and implementation, and analyze ad performance. <\/p>\n\n\n\n
PPC is a great career option for those who like to hone in on the details of different advertising methods and have the analytical chops to deliver successful campaigns. With that said, here are some of the best free PPC courses online. <\/p>\n\n\n\n
\n- Google Ads Academy<\/a><\/li>\n\n\n\n
- PPC University<\/a><\/li>\n\n\n\n
- PPC Funda<\/a>m<\/a>entals Course<\/a><\/li>\n<\/ul>\n\n\n\n
Free Content Marketing Courses<\/h3>\n\n\n\n
Content marketing is somewhat of a new kid on the block when it comes to marketing disciplines. It\u2019s only with the growth of inbound marketing strategy that companies began to realize the importance of creating content that speaks to users\u2019 pain points and interests. <\/p>\n\n\n\n
Content marketers need to be able to create blog posts, podcasts, videos, etc. that educate and delight their audiences. You might have to do some customer research yourself, but the bulk of a content marketer\u2019s job is creating content and tweaking content strategy based on prior performance. <\/p>\n\n\n\n
These are the best free content marketing courses: <\/p>\n\n\n\n
\n- Content Marketing Course by Hubspot<\/a><\/li>\n\n\n\n
- The Strategy of Content Marketing<\/a><\/li>\n\n\n\n
- Content Marketing 101<\/a><\/li>\n<\/ul>\n\n\n\n
Free Email Marketing Courses<\/h3>\n\n\n\n![\"Free](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/free-email-marketing-courses.png\")
<\/figure>\n\n\n\nYou might wonder if email marketing is still relevant in 2022 and the answer is a resounding yes. A whopping 4 billion<\/a> people used email in 2020 and that number is expected to grow to 4.6 billion in 2025. That\u2019s a massive market and one that any company would do well to tap into. <\/p>\n\n\n\nEmail marketers focus on both the delivery infrastructure and the content of campaigns. You have to be able to choose the right email marketing platforms and automation tools to be able to scale your company\u2019s efforts. Along with that, you also need to generate the kind of content that goads your audience into clicking on an email and leave them feeling glad for having done so. <\/p>\n\n\n\n
The best email marketing courses online are: <\/p>\n\n\n\n
\n- Email Marketing Course by Hubspot<\/a><\/li>\n\n\n\n
- Free Email Marketing Course<\/a><\/li>\n\n\n\n
- Email Marketing Made Easy For Beginners<\/a><\/li>\n\n\n\n
- Introduction to Email Production<\/a><\/li>\n<\/ul>\n\n\n\n
Free Social Media Marketing Courses<\/h3>\n\n\n\n
Social media marketing is a no-brainer for modern companies. But don\u2019t let what you see on the platforms convince you that social media marketers make witty comments on Twitter all day. <\/p>\n\n\n\n
What the job really involves is a whole lot of research and planning. Social media sites are treasure troves for user data, which social media marketers use to create targeted advertising materials. That said, there are also social media marketing jobs that focus largely on content and require skills in copywriting, graphic design, and video editing. <\/p>\n\n\n\n
Here are the best social media marketing courses in 2022: <\/p>\n\n\n\n
\n- Social Media Management<\/a><\/li>\n\n\n\n
- Social Media for Business<\/a><\/li>\n\n\n\n
- Social Media Marketing Course<\/a><\/li>\n<\/ul>\n\n\n\n
Free Web Design and Web Development Courses<\/h3>\n\n\n\n![\"Free](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/free-web-design-and-web-development-courses.png\")
<\/figure>\n\n\n\nWeb design and development isn\u2019t a marketing discipline on its own. However, web programmers do play a role in developing websites that deliver great user experiences<\/a> and increase conversion rates, which is the final goal of any marketing campaign. For that reason, web designers and developers increasingly work with marketing teams on projects. <\/p>\n\n\n\nWeb design is a field well-suited to those who enjoy creating the aesthetic elements of a website. You\u2019ll be involved in things like creating wireframes, photoshop mockups, and writing HTML and CSS. Web developers are tasked with creating the functional elements of a website along with its backend and database. <\/p>\n\n\n\n\n\n\n
Free Data Analysis Course<\/h3>\n\n\n\n
We\u2019ve seen from surveying other online marketing disciplines that data analysis is an important skill no matter what specific approach you take. Being able to collect, process, and interpret data is a superpower for any marketing team. <\/p>\n\n\n\n
Data analysts that work on marketing campaigns need to be able to understand marketing terminology and the significance of different metrics. Most analysts measure the results of campaigns and determine ways in which future campaigns can yield superior results. <\/p>\n\n\n\n
Below are the best free data analysis courses online: <\/p>\n\n\n\n
\n- Google Data Analytics Academy<\/a><\/li>\n\n\n\n
- Data Analysis With Python, SQL, and R<\/a><\/li>\n\n\n\n
- Intro to Data Analysis<\/a><\/li>\n<\/ul>\n\n\n\n
Where To Find Free Marketing Courses<\/h2>\n\n\n\n![\"Where](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/where-to-find-free-marketing-courses.png\")
<\/figure>\n\n\n\nWe\u2019ve already listed a lot of the best free marketing courses available online in 2022. But if you\u2019re looking to explore your options further, here are some platforms to check out. <\/p>\n\n\n\n
YouTube<\/h3>\n\n\n\n
YouTube <\/a>is, of course, a treasure trove of free information. But none of the content on there is moderated or quality tested, so you have to do your due diligence. Always look up instructors offering courses on YouTube and go through the comments before determining whether you should go through with it. <\/p>\n\n\n\nUdemy<\/h3>\n\n\n\n
Udemy<\/a> is a slightly more refined version of Youtube when it comes to course content. It lets anybody create and sell courses but there is a quality check process that every course goes through before it\u2019s published there. Along with that, you can also go through course reviews and descriptions to determine the quality, prerequisites, and learning outcomes. <\/p>\n\n\n\nCoursera<\/h3>\n\n\n\n
Coursera<\/a> is a platform where universities can offer courses through their professors. So it\u2019s a lot more serious than Udemy and YouTube in that sense. Most of the courses are offered as part of the degree programs at these colleges. The online version is offered as an extension to that and is taught by the same professors. You can choose to either audit the courses or pay to get a certificate at the end. <\/p>\n\n\n\nSpringboard<\/h3>\n\n\n\n
Springboard<\/a> takes a mentor-led approach to online learning. Springboard currently offers courses in design, data science, analytics, coding, cybersecurity, and tech sales, as well as a digital marketing professional certificate<\/a>. <\/p>\n\n\n\nGoogle<\/h3>\n\n\n\n
Google offers courses on how to use some of its tools and in marketing disciplines like digital marketing. Google Skillshop<\/a> offers training and certifications in areas like analytics and ad management. They also have a thorough digital marketing course<\/a> that goes over skills in the discipline and using various Google tools. <\/p>\n\n\n\nHubSpot<\/h3>\n\n\n\n
HubSpot is an industry leader in the field of inbound marketing. They are well-known for creating information-rich blog posts but they also have HubSpot Academy<\/a>, where you can pick up digital skills in a format, regimented fashion. They offer courses on a wide range of subjects including digital advertising, social media marketing, and paid media strategy. <\/p>\n\n\n\nHow To Get the Most Out of a Free Online Marketing Course<\/h2>\n\n\n\nPick Something You\u2019re Interested in and Will Complete<\/h3>\n\n\n\n![\"Pick](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/pick-something-youre-interested-in-and-will-complete.png\")
<\/figure>\n\n\n\nWell begun, as they say, is half done. And beginning a marketing course well means choosing an area that you\u2019re interested in and know you want to work on further. Your interest will tide you over the tough patches that you\u2019ll eventually phase and give you the fuel that you need to reach the finish line. <\/p>\n\n\n\n
So don\u2019t choose a course because your friends are doing it or because a particular marketing niche has suddenly become popular. Instead, focus on the ones that arouse your curiosity and interest. <\/p>\n\n\n\n
Set Aside Time Each Week<\/h3>\n\n\n\n
Like with any other skill, consistency is important if you\u2019re learning something new in the field of marketing. For that reason, the best way to work through a course is by chipping away at it little by little every week. <\/p>\n\n\n\n
You can decide the specifics of your weekly learning based on what works for you. You might want to spread your coursework across the entire week or choose a couple of days on which to do it. But make sure that you stay in touch with the subject each week and make steady progress. <\/p>\n\n\n\n
Certificate vs No Certificate<\/h3>\n\n\n\n
We saw that some course platforms offer certificates and others don\u2019t. So should you choose certificate courses or ones that don\u2019t offer them?<\/p>\n\n\n\n
<\/figure>\n\n\n\nDigital marketing<\/a> is the broad field that deals with marketing products and services using digital channels like search engines, email, and social media (see here what’s the best path, digital marketing or UX<\/a>). If you like how the Internet makes it so easy and fun to reach out to new customers, then you\u2019re sure to enjoy digital marketing. <\/p>\n\n\n\n You can work in a range of areas within digital marketing based on what your interests are (for further reading, check out here what digital marketers really do<\/a>). If you\u2019re creative, you can get involved with things like copywriting, video ad production, and graphic design. Those with a more analytical bent can work in areas like data analytics and marketing automation. <\/p>\n\n\n\n Here are the best free digital marketing courses online: <\/p>\n\n\n\n Search engines mediate access to everything that\u2019s available on the Internet. So if you know how to create content that impresses search engines, you can get your message across to your audience easily. <\/p>\n\n\n\n And that\u2019s exactly what SEO is about: creating content that search engines index quickly<\/a> and favorably so that your webpages can appear among the top search engine results for specific keywords. <\/p>\n\n\n\n SEO is a field that lies at the intersection of data analysis and content creation. You need to be able to produce great copy but also perform keyword research, analyze competitors, and track search engine rankings at scale. <\/p>\n\n\n\n Here\u2019s where you can find great free SEO courses online: <\/p>\n\n\n\n A pay-per-click (PPC) professional is someone who executes a company\u2019s PPC advertising campaign. PPC experts are often tasked with overseeing advertising efforts end to end, which means that they create the strategy, oversee design and implementation, and analyze ad performance. <\/p>\n\n\n\n PPC is a great career option for those who like to hone in on the details of different advertising methods and have the analytical chops to deliver successful campaigns. With that said, here are some of the best free PPC courses online. <\/p>\n\n\n\n Content marketing is somewhat of a new kid on the block when it comes to marketing disciplines. It\u2019s only with the growth of inbound marketing strategy that companies began to realize the importance of creating content that speaks to users\u2019 pain points and interests. <\/p>\n\n\n\n Content marketers need to be able to create blog posts, podcasts, videos, etc. that educate and delight their audiences. You might have to do some customer research yourself, but the bulk of a content marketer\u2019s job is creating content and tweaking content strategy based on prior performance. <\/p>\n\n\n\n These are the best free content marketing courses: <\/p>\n\n\n\n You might wonder if email marketing is still relevant in 2022 and the answer is a resounding yes. A whopping 4 billion<\/a> people used email in 2020 and that number is expected to grow to 4.6 billion in 2025. That\u2019s a massive market and one that any company would do well to tap into. <\/p>\n\n\n\n Email marketers focus on both the delivery infrastructure and the content of campaigns. You have to be able to choose the right email marketing platforms and automation tools to be able to scale your company\u2019s efforts. Along with that, you also need to generate the kind of content that goads your audience into clicking on an email and leave them feeling glad for having done so. <\/p>\n\n\n\n The best email marketing courses online are: <\/p>\n\n\n\n Social media marketing is a no-brainer for modern companies. But don\u2019t let what you see on the platforms convince you that social media marketers make witty comments on Twitter all day. <\/p>\n\n\n\n What the job really involves is a whole lot of research and planning. Social media sites are treasure troves for user data, which social media marketers use to create targeted advertising materials. That said, there are also social media marketing jobs that focus largely on content and require skills in copywriting, graphic design, and video editing. <\/p>\n\n\n\n Here are the best social media marketing courses in 2022: <\/p>\n\n\n\n Web design and development isn\u2019t a marketing discipline on its own. However, web programmers do play a role in developing websites that deliver great user experiences<\/a> and increase conversion rates, which is the final goal of any marketing campaign. For that reason, web designers and developers increasingly work with marketing teams on projects. <\/p>\n\n\n\n Web design is a field well-suited to those who enjoy creating the aesthetic elements of a website. You\u2019ll be involved in things like creating wireframes, photoshop mockups, and writing HTML and CSS. Web developers are tasked with creating the functional elements of a website along with its backend and database. <\/p>\n\n\n\n\n\n\n We\u2019ve seen from surveying other online marketing disciplines that data analysis is an important skill no matter what specific approach you take. Being able to collect, process, and interpret data is a superpower for any marketing team. <\/p>\n\n\n\n Data analysts that work on marketing campaigns need to be able to understand marketing terminology and the significance of different metrics. Most analysts measure the results of campaigns and determine ways in which future campaigns can yield superior results. <\/p>\n\n\n\n Below are the best free data analysis courses online: <\/p>\n\n\n\n We\u2019ve already listed a lot of the best free marketing courses available online in 2022. But if you\u2019re looking to explore your options further, here are some platforms to check out. <\/p>\n\n\n\n YouTube <\/a>is, of course, a treasure trove of free information. But none of the content on there is moderated or quality tested, so you have to do your due diligence. Always look up instructors offering courses on YouTube and go through the comments before determining whether you should go through with it. <\/p>\n\n\n\n Udemy<\/a> is a slightly more refined version of Youtube when it comes to course content. It lets anybody create and sell courses but there is a quality check process that every course goes through before it\u2019s published there. Along with that, you can also go through course reviews and descriptions to determine the quality, prerequisites, and learning outcomes. <\/p>\n\n\n\n Coursera<\/a> is a platform where universities can offer courses through their professors. So it\u2019s a lot more serious than Udemy and YouTube in that sense. Most of the courses are offered as part of the degree programs at these colleges. The online version is offered as an extension to that and is taught by the same professors. You can choose to either audit the courses or pay to get a certificate at the end. <\/p>\n\n\n\n Springboard<\/a> takes a mentor-led approach to online learning. Springboard currently offers courses in design, data science, analytics, coding, cybersecurity, and tech sales, as well as a digital marketing professional certificate<\/a>. <\/p>\n\n\n\n Google offers courses on how to use some of its tools and in marketing disciplines like digital marketing. Google Skillshop<\/a> offers training and certifications in areas like analytics and ad management. They also have a thorough digital marketing course<\/a> that goes over skills in the discipline and using various Google tools. <\/p>\n\n\n\n HubSpot is an industry leader in the field of inbound marketing. They are well-known for creating information-rich blog posts but they also have HubSpot Academy<\/a>, where you can pick up digital skills in a format, regimented fashion. They offer courses on a wide range of subjects including digital advertising, social media marketing, and paid media strategy. <\/p>\n\n\n\n Well begun, as they say, is half done. And beginning a marketing course well means choosing an area that you\u2019re interested in and know you want to work on further. Your interest will tide you over the tough patches that you\u2019ll eventually phase and give you the fuel that you need to reach the finish line. <\/p>\n\n\n\n So don\u2019t choose a course because your friends are doing it or because a particular marketing niche has suddenly become popular. Instead, focus on the ones that arouse your curiosity and interest. <\/p>\n\n\n\n Like with any other skill, consistency is important if you\u2019re learning something new in the field of marketing. For that reason, the best way to work through a course is by chipping away at it little by little every week. <\/p>\n\n\n\n You can decide the specifics of your weekly learning based on what works for you. You might want to spread your coursework across the entire week or choose a couple of days on which to do it. But make sure that you stay in touch with the subject each week and make steady progress. <\/p>\n\n\n\n We saw that some course platforms offer certificates and others don\u2019t. So should you choose certificate courses or ones that don\u2019t offer them?<\/p>\n\n\n\n\n
Free SEO Courses<\/h3>\n\n\n\n
\n
Free PPC Courses<\/h3>\n\n\n\n
\n
Free Content Marketing Courses<\/h3>\n\n\n\n
\n
Free Email Marketing Courses<\/h3>\n\n\n\n
<\/figure>\n\n\n\n\n
Free Social Media Marketing Courses<\/h3>\n\n\n\n
\n
Free Web Design and Web Development Courses<\/h3>\n\n\n\n
<\/figure>\n\n\n\nFree Data Analysis Course<\/h3>\n\n\n\n
\n
Where To Find Free Marketing Courses<\/h2>\n\n\n\n
<\/figure>\n\n\n\nYouTube<\/h3>\n\n\n\n
Udemy<\/h3>\n\n\n\n
Coursera<\/h3>\n\n\n\n
Springboard<\/h3>\n\n\n\n
Google<\/h3>\n\n\n\n
HubSpot<\/h3>\n\n\n\n
How To Get the Most Out of a Free Online Marketing Course<\/h2>\n\n\n\n
Pick Something You\u2019re Interested in and Will Complete<\/h3>\n\n\n\n
<\/figure>\n\n\n\nSet Aside Time Each Week<\/h3>\n\n\n\n
Certificate vs No Certificate<\/h3>\n\n\n\n
![\"Update](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/update-your-resume.png\")
<\/figure>\n\n\n\n![\"Can](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/03\/can-i-teach-myself-digital-marketing-for-free.png\")
<\/figure>\n\n\n\n