{"id":7163,"date":"2019-05-13T15:28:25","date_gmt":"2019-05-13T22:28:25","guid":{"rendered":"https:\/\/www.springboard.com\/?p=7163"},"modified":"2023-07-07T02:43:54","modified_gmt":"2023-07-07T09:43:54","slug":"ted-talks-on-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.springboard.com\/blog\/business-and-marketing\/ted-talks-on-digital-marketing\/","title":{"rendered":"12 Must-Watch TED Talks on Digital Marketing"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">These days, as you navigate your path through a new field such as digital marketing, you take advantage of myriad online learning resources. You can&nbsp;take&nbsp;free online marketing classes<\/span>&nbsp;or&nbsp;<span style=\"font-weight: 400;\">follow&nbsp;marketing experts&nbsp;on social media. A really valuable addition to your self-learning plan are the TED Talks videos. This is a great place to get started, teaching as well as inspiring viewers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Without further ado, let\u2019s walk through some of the best TED Talks on digital marketing:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why you should treat the tech you use at work like a colleague<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-ted wp-block-embed-ted wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nadjia Yousif: Why you should treat the tech you use at work like a colleague\" src=\"https:\/\/embed.ted.com\/talks\/nadjia_yousif_why_you_should_treat_the_tech_you_use_at_work_like_a_colleague\" width=\"1170\" height=\"659\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s begin at the beginning, with technology. In this TED Talk, Nadjia Yousif, a technology advisor and member of the technology advantage and financial institutions practice areas at The Boston Consulting Group, shares a unique perspective regarding tech.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">She suggests that billions of dollars go to waste just because tech orders are canceled or delivered but do not live up to the expectations of company management. However, befriending tech\u2014treating marketing software almost like a colleague with a job description and a reporting structure, for example\u2014can improve the situation. Considering that digital marketing is a field that requires man and machine to work together, this talk is a must-watch for improved efficiency.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How boredom can lend to your most brilliant ideas<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-ted wp-block-embed-ted wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Manoush Zomorodi: How boredom can lead to your most brilliant ideas\" src=\"https:\/\/embed.ted.com\/talks\/manoush_zomorodi_how_boredom_can_lead_to_your_most_brilliant_ideas\" width=\"1170\" height=\"659\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/what-is-digital-marketing\/\" target=\"_blank\" data-type=\"post\" data-id=\"23332\" rel=\"noreferrer noopener\">Digital marketing<\/a> is a line of work that sits on the foundation of ideas. The more creative your idea is, the better your chances of success are. The only catch is that truly fresh ideas are becoming a bit of a rarity, as author and journalist Manoush Zomorodi points out.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In her TED Talk, she posits that our habit of multitasking \u2018round the clock leaves little room for thinking. She further suggests that boredom is the key to great ideas. Zomorodi backs up her claims and observations with audio clips from neuroscientists and cognitive psychologists. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Among the fascinating stats she shares during the lecture: \u201c<\/span><span style=\"font-weight: 400;\">The average person checks email 74 times a day and switches tasks on their computer 566 times a day<\/span><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n\n\n\n<p>(Don&#8217;t switch tasks just yet; there&#8217;s more to watch!)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What physics taught me about marketing<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-ted wp-block-embed-ted wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dan Cobley: What physics taught me about marketing\" src=\"https:\/\/embed.ted.com\/talks\/dan_cobley_what_physics_taught_me_about_marketing\" width=\"1170\" height=\"659\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Ex-Google marketing director Dan Cobley plucks out concepts from physics that can help teach marketing. He explains how laws of physics, such as Newton&#8217;s second law, Heisenberg&#8217;s uncertainty principle, the second law of thermodynamics, and others, help us understand branding.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Newton&#8217;s law says that \u201cforce equals mass times acceleration.&#8221; Rearranged slightly, this becomes \u201cacceleration equals force over mass,\u201d meaning that a larger mass requires more force to change its direction. \u201cIt&#8217;s the same with brands: the more massive a brand, the more baggage it has, the more force is needed to change its positioning,\u201d Cobley says.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Where are our digital ads really going<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-ted wp-block-embed-ted wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kristi Rogers: Where are our digital ads really going?\" src=\"https:\/\/embed.ted.com\/talks\/kristi_rogers_where_are_our_digital_ads_really_going\" width=\"1170\" height=\"659\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/influencermarketinghub.com\/internet-advertising-statistics\/#toc-11\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Seventy percent of consumers<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;say they don\u2019t like ads on their mobile phones even though research on the matter highlights that mobile search ad results can improve&nbsp;<\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/07\/19\/advertising-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">brand awareness by 46 percent<\/span><\/a><span style=\"font-weight: 400;\">. Undeniably, these ads form a crucial part of digital marketing. However, in her superb talk, Kristi Rogers questions the future of these very ads.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With her background in finance, Rogers also pulls out similarities in the finance and digital advertising industries. The center of her talk is held by the need for relevancy of ads so that they target only an apt audience. In addition to this, the talk addresses the complex reality of advertising.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How China is changing the future of shopping<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-ted wp-block-embed-ted wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Angela Wang: How China is changing the future of shopping\" src=\"https:\/\/embed.ted.com\/talks\/angela_wang_how_china_is_changing_the_future_of_shopping\" width=\"1170\" height=\"659\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">In 2019, the number of global digital buyers is expected to&nbsp;<\/span><a href=\"https:\/\/www.oberlo.com\/blog\/ecommerce-statistics-guide-your-strategy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reach 1.92 billion<\/span><\/a><span style=\"font-weight: 400;\">, which is about a quarter of the world\u2019s population. Angela Wang, a retail expert, dives into this aspect of the digital sphere: e-commerce. She gives a glimpse of the online shopping landscape in China, where consumers spend on average one hour shopping on their mobile phone during a single shopping experience, which is three times as long as U.S. consumers spend.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Wang credits the modern online shopping ecosystem, with its instant mobile payments, as a factor that has increased the growth of virtual shopping. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">She describes China as a \u201chuge laboratory\u201d where \u201ca lot of experiments are generated every single day.\u201d She notes that \u201cthe ecosystems are reforming supply chain distribution, marketing, product innovation, everything.\u201d So it\u2019s important to stay on top of the changes developing in China. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The nit-picking glory of The New Yorker\u2019s Comma Queen<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-ted wp-block-embed-ted wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mary Norris: The nit-picking glory of The New Yorker&#039;s Comma Queen\" src=\"https:\/\/embed.ted.com\/talks\/mary_norris_the_nit_picking_glory_of_the_new_yorker_s_comma_queen\" width=\"1170\" height=\"659\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">This TED Talk comes from Mary Norris, author, writer, and copy editor at The New Yorker. It dives into another essential branch of digital marketing: copywriting. Norris shares her experience as a copyeditor and the role that copyeditors play in creating high-quality, readable content. It helps explain how seemingly minor changes can dramatically impact the quality of a piece of writing. For those interested in content marketing (which&nbsp;<\/span><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018-b2b-research-final.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">91 percent of B2B marketers<\/span><\/a><span style=\"font-weight: 400;\"> employ), this talk deserves your attention.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Adventures in Twitter fiction<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-ted wp-block-embed-ted wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Andrew Fitzgerald: Adventures in Twitter fiction\" src=\"https:\/\/embed.ted.com\/talks\/andrew_fitzgerald_adventures_in_twitter_fiction\" width=\"1170\" height=\"659\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Undeniably, social media marketing is an important branch of digital marketing and creatively using one of the major social networks, like Twitter, can be fruitful for a <a href=\"https:\/\/www.springboard.com\/blog\/business-and-marketing\/what-does-a-digital-marketer-do\/\" target=\"_blank\" data-type=\"post\" data-id=\"17740\" rel=\"noreferrer noopener\">digital marketer<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Writer and editor Andrew Fitzgerald experiments with telling stories online using new digital tools. In this talk from 2013, he sheds light on Twitter as a method of storytelling that is not only valuable as a distribution mechanism but also a production tool. His examples are older, but they still could get your creative juices flowing.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">In defense of emojis<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-ted wp-block-embed-ted wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jenna Schilstra: In defense of emojis\" src=\"https:\/\/embed.ted.com\/talks\/jenna_schilstra_in_defense_of_emojis\" width=\"1170\" height=\"659\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">The customer technology manager on UPS\u2019s mobile strategy team, Jenna Schilstra, chose the rather unique (especially in 2016) topic of emojis for her TED Talk. Although part of our day-to-day conversations, these are often neglected in digital marketing. Recent&nbsp;<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/best-emojis\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">research<\/span><\/a><span style=\"font-weight: 400;\">, however, taps into their potential, revealing that emojis in a Facebook post can increase the likes it gets by 57 percent and the comments and shares by 33 percent.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In her talk, Schilstra takes us through the history of emojis and discusses how they have been in the picture since the dawn of time. She also applauds these as powerful visual communication tools that help \u201cclarify and amplify\u201d text. If you listen to this talk from an aspiring digital marketer\u2019s lens, you will learn how emojis can help you connect and communicate with your audience better.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">A black man goes undercover in the alt-right<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-ted wp-block-embed-ted wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Theo E.J. Wilson: A Black man goes undercover in the alt-right\" src=\"https:\/\/embed.ted.com\/talks\/theo_e_j_wilson_a_black_man_goes_undercover_in_the_alt_right\" width=\"1170\" height=\"659\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">In this thought-provoking talk, Theo E.J. Wilson&nbsp;shares his story and by doing so explains a lot about digital marketing. Wilson is a poet, author, and motivational speaker who gained prominence on the internet during the peak of the Black Lives Matter movement. Through that work, he says, more people began looking up to him to give words to their opinions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While describing his influencer journey, though, Wilson dives into problems of the digital sphere that affect us as well. For instance, he discusses algorithms and digital footprints. In sum, this TED Talk sheds light on navigating the online maze as an&nbsp;<\/span><a href=\"http:\/\/www.marketing-schools.org\/types-of-marketing\/influencer-marketing.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">influencer<\/span><\/a>\u2014<span style=\"font-weight: 400;\">in a light, chatty tone. &nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How social media can make history<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-ted wp-block-embed-ted wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Clay Shirky: How social media can make history\" src=\"https:\/\/embed.ted.com\/talks\/clay_shirky_how_social_media_can_make_history\" width=\"1170\" height=\"659\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Another older TED talk that is absolutely worth revisiting is Clay Shirky\u2019s discussion of how social media can make history. Shirky is a consultant, writer, and teacher on the social and economic effects of journalism and internet technologies. Here, he dives into the history of media, how it has evolved, and how it has overcome its deficiencies.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">He also goes on to give examples of how social media can impact lives. In fact, Skirky tags the social media landscape as not \u201cjust a source of information but it is increasingly more of a site of coordination.\u201d<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The tribes we lead<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-ted wp-block-embed-ted wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Seth Godin: The tribes we lead\" src=\"https:\/\/embed.ted.com\/talks\/seth_godin_the_tribes_we_lead\" width=\"1170\" height=\"659\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">TED Talks on digital marketing is incomplete without including one by the digital marketing pro and American entrepreneur Seth Godin. In his talk, he walks the audience through how traditional advertising methods have failed and introduces his concept of an \u201cidea of tribes,\u201d which revolves around \u201cleading and connecting people and ideas.\u201d He also emphasizes another important concept of digital marketing: selling to a highly targeted audience.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why videos go viral<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-ted wp-block-embed-ted wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kevin Allocca: Why videos go viral\" src=\"https:\/\/embed.ted.com\/talks\/kevin_allocca_why_videos_go_viral\" width=\"1170\" height=\"659\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">In present times, video marketing has become an arm of the online marketing realm that can no longer be ignored. In 2019, video content will make up&nbsp;<\/span><a href=\"https:\/\/www.renderforest.com\/blog\/video-marketing-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">80 percent of the global internet consumption<\/span><\/a><span style=\"font-weight: 400;\">, which brings us to this relevant and very important TED Talk by Kevin Allocca.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Allocca has spent years tracking and understanding trending content as the head of culture and trends at YouTube. He explains what makes videos go viral, landing on three essential elements: tastemakers, communities of participation, and unexpectedness.<\/span><\/p>\n\n\n\n<p><em><strong>Related<\/strong>:\u00a0<a href=\"https:\/\/www.springboard.com\/blog\/design\/ted-talks-on-ux-design\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.springboard.com\/blog\/design\/ted-talks-on-ux-design\/\" rel=\"noreferrer noopener\">12 Awesome TED Talks on UX Design<\/a><\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n\n\n\n<p><span style=\"font-weight: 400;\">You can learn extensively from these TED Talks. They shed light on viral content, serving a defined, targeted audience, engaging with your community, and listening and gathering feedback, among other topics.<\/span><\/p>\n\n\n\n<p class=\"rm has-background\" style=\"background-color:#efeff6\"><strong>Since you&#8217;re here&#8230;<br><\/strong>Ready for a career in digital marketing? Test our curriculum with this <a rel=\"noreferrer noopener\" href=\"https:\/\/courses.springboard.com\/p\/intro-to-search-marketing\" target=\"_blank\">free digital marketing learning path<\/a>, and check out our <a rel=\"noreferrer noopener\" href=\"https:\/\/www.springboard.com\/resources\/guides\/digital-marketing-salaries\/\" target=\"_blank\">salary guide<\/a> to see what you could be making.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These days, as you navigate your path through a new field such as digital marketing, you take advantage of myriad online learning resources. You can&nbsp;take&nbsp;free online marketing classes&nbsp;or&nbsp;follow&nbsp;marketing experts&nbsp;on social media. A really valuable addition to your self-learning plan are the TED Talks videos. This is a great place to get started, teaching as well [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":7417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_eb_data_table":"","footnotes":""},"categories":[124],"tags":[],"marketing_tags":[],"class_list":{"0":"post-7163","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-and-marketing"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/7163"}],"collection":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/comments?post=7163"}],"version-history":[{"count":3,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/7163\/revisions"}],"predecessor-version":[{"id":47508,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/7163\/revisions\/47508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/media\/7417"}],"wp:attachment":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/media?parent=7163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/categories?post=7163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/tags?post=7163"},{"taxonomy":"marketing_tags","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/marketing_tags?post=7163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}