Is It Hard To Get an Entry-Level Digital Marketing Job?<\/h2>\n\n\n\n
The growing demand for digital marketing specialists<\/a> means that companies are not only hiring more, they\u2019re also willing to make greater investments in new talent. This means that there is no shortage of entry-level positions and opportunities for career advancement. Many hiring managers are willing to overlook a lack of industry experience<\/a> if candidates can show they have the creativity, drive, growth mindset, and interpersonal skills to learn on the job. <\/p>\n\n\n\n Related Read: Is digital marketing hard to learn?<\/a><\/em><\/p>\n\n\n\n There are many different areas of specialization on a digital marketing team, from content marketing and search engine optimization to public relations and social media engagement. Within each of these focus areas are entry-level jobs that can offer a robust and varied career path. <\/p>\n\n\n\n A content writer is someone who writes marketing copy for businesses. This includes:<\/p>\n\n\n\n We\u2019ve listed this job first because it\u2019s one of the easier entry-level digital marketing roles to land due to sheer demand. As more and more organizations have woken to the fact that high-quality content can lead to<\/a> improved conversions, higher SEO visibility, and greater trust between customers and a brand, this has resulted in more opportunities for entry-level content writers. <\/p>\n\n\n\n Content creators typically do the work of informative copywriting. This means crafting the words for advertising campaigns, blog posts, articles, web pages, and within apps, all while keeping an organization\u2019s marketing goals in mind. <\/p>\n\n\n\n Content writer salaries vary depending on the digital marketing specialist\u2019s level of education, experience, and the market in which they work. The average salary of a content writer in the United States is around $55,000, according to Glassdoor,<\/a> although in some markets content writers make more than double that. <\/p>\n\n\n\n Most content writers are expected to have the following skills:<\/p>\n\n\n\n As the job title suggests, content strategists have an aerial view of the content marketing operation and usually oversee all content creation.<\/p>\n\n\n\n Content strategists plan and implement content marketing strategies to help a brand attain its marketing goals. This involves:<\/p>\n\n\n\n Content strategist salaries vary depending on the digital marketing specialist\u2019s level of education, experience, and the market in which they work. The average salary of a content strategist in the United States is around $102,000, according to Glassdoor,<\/a> although in some markets content strategists make significantly more. <\/p>\n\n\n\n Although there are no formal training requirements to become a content strategist, desirable skills include:<\/p>\n\n\n\n A social media specialist is responsible for running a company\u2019s social accounts and managing all posts and responses. They know what kinds of posts generate engagement (i.e. likes, comments, and shares), the best times of day to publish content, and the right hashtags to use. Anyone who has used social media is likely to know many social media best practices and can learn the job through self-study and experimentation. <\/p>\n\n\n\n The responsibilities of a social media coordinator or specialist include:<\/p>\n\n\n\n Social media specialist salaries vary depending on the digital marketing specialist\u2019s level of education, experience, and the market in which they work. The average salary of a social media specialist in the United States is around $48,000, according to Glassdoor,<\/a> although in some markets they make significantly more. <\/p>\n\n\n\n Employers typically look for the following skills when hiring social media specialists:<\/p>\n\n\n\n Related Read: How To Become a Social Media Manager With No Experience<\/a><\/em> <\/p>\n\n\n\n A PPC specialist is someone who knows how to design and execute pay-per-click advertising campaigns. It\u2019s a challenging role that requires a broad skill set but can really add value to an organization looking to grow its brand awareness and sales. <\/p>\n\n\n\n The goal of any PPC campaign is to drive highly targeted traffic to your website or store in the hope that it will convert into a sale or lead. PPCs accomplish this through the following:<\/p>\n\n\n\n PPC specialist salaries vary depending on the digital marketing specialist\u2019s level of education, experience, and the market in which they work. The average salary of a PPC specialist in the United States is around $49,000, according to Glassdoor<\/a>, although in some markets PPC specialists make significantly more. <\/p>\n\n\n\n Some of the desirable skills of PPC specialists include:<\/p>\n\n\n\n Public relations outreach specialists focus on building relationships with other brands and organizations with the goal of exposing a company to new audiences and partnerships. Like all the other jobs on this list, it\u2019s suitable for entry-level applicants as long as they can demonstrate that they\u2019re a strong communicator and understand the industry. <\/p>\n\n\n\n Some of the responsibilities of PR outreach specialists include:<\/p>\n\n\n\n Public relations outreach specialist salaries vary depending on the digital marketing specialist\u2019s level of education, experience, and the market in which they work. The average salary of a PR\/outreach specialist in the United States is around $58,000, according to Glassdoor<\/a>, although in some markets outreach specialists can earn more than double that.<\/p>\n\n\n\n Public relations outreach specialists need to have the following skills:<\/p>\n\n\n\n Copywriters and content writers have some overlap of skills and responsibilities, but where a content writer creates pieces of writing that aim to educate and inform<\/a> (E.g. blog posts, articles, press releases), copywriters usually focus on subtle persuasion. The work of a copywriter can be found in digital marketing campaigns, on websites, product descriptions, and in calls to action.<\/p>\n\n\n\n Copywriters can be deployed to any number of areas within an organization, from writing the text for landing pages to coming up with descriptions, taglines, naming products, and writing the copy for advertisements. Other common responsibilities include:<\/p>\n\n\n\n Copywriter salaries vary depending on the digital marketing specialist\u2019s level of education, experience, and the market in which they work. The average salary of a copywriter in the United States is around $59,000, according to Glassdoor<\/a>, although in some markets copywriters can earn more than double that.<\/p>\n\n\n\n Some of the skills expected of a copywriter include:<\/p>\n\n\n\n A marketing assistant is a role that wears many hats. Reporting to the digital marketing manager, marketing assistants act as a go-between for the different disciplines within a marketing team. In some ways, this is the ideal entry-level digital marketing role because it offers a taste of every area of specialization. <\/p>\n\n\n\n A marketing assistant\u2019s day-to-day can vary greatly depending on the types of projects being launched and the type of help different teams need. A marketing assistant might spend one day working on an email marketing campaign and another working on social media posts for an upcoming product launch. <\/p>\n\n\n\n Given the entry-level nature of marketing assistant roles, the average starting salary in the United States can range from $35,000 to $85,000, according to Glassdoor<\/a>, depending on the market and industry in which they work. <\/p>\n\n\n\n While there are no formal training requirements, and few marketing assistant roles require prior experience, the following skills are desirable:<\/p>\n\n\n\n The position of SEO specialist is a great entry-level role where newcomers can learn on the job while still making a meaningful contribution to an organization. SEO specialists test, analyze, and change the content on a website so that it is optimized for search engines. Most organizations do not expect junior SEO specialists to have much prior experience and are prepared to train newcomers. <\/p>\n\n\n\n Like other professions in this list, the goal of an SEO specialist is to attract and retain an audience\u2019s attention with the hope of a sales conversion. SEO strategy consists of the following:<\/p>\n\n\n\n SEO specialist salaries vary depending on the digital marketing specialist\u2019s level of education, experience, and the market in which they work. The average salary of a junior SEO specialist in the United States is around $48,000, according to Glassdoor<\/a>, although in some markets they can earn more than double that.<\/p>\n\n\n\n Many junior SEO specialists are fresh out of school and lack industry experience, which is why hiring managers tend to look for candidates with transferable soft skills. Some of the key skills recruiters look for include:<\/p>\n\n\n\n Email marketing specialists have a more intimate way of communicating with audiences compared to other digital marketers\u2014by reaching the inboxes of current and potential customers. An email marketer builds and manages an organization\u2019s email list, develops new ways to get potential customers to share their emails, and helps craft messaging that will persuade people to visit a company\u2019s website or perform a call to action. <\/p>\n\n\n\n Email marketing specialists create and launch email campaigns, build email templates, A\/B test different email marketing strategies, research competitors and marketing trends, analyze data, and present findings to stakeholders. <\/p>\n\n\n\n Email marketing specialist salaries vary depending on the digital marketing specialist\u2019s level of education, experience, and the market in which they work. The average salary of an email marketing specialist in the United States is around $67,000, according to Glassdoor<\/a>, although in some markets email marketers can earn in the six figures.<\/p>\n\n\n\n Similar to other professions on this list, email marketing specialists don\u2019t need to have specific training or prior industry experience. That said, hiring managers still look for the following skills:<\/p>\n\n\n\n Influencer marketing specialists are marketers whose focus is on influential people who can affect potential buyers. They build campaigns and launch projects to engage influencers, maintain relationships through networking, and are constantly coming up with new ideas to get influential people to evangelize their products and services. <\/p>\n\n\n\n Some of the common responsibilities of influencer marketing specialists include:<\/p>\n\n\n\n Influencer specialist salaries vary depending on the digital marketing specialist\u2019s level of education, experience, and the market in which they work. The average salary of an influencer marketing specialist in the United States is around $66,000, according to Glassdoor<\/a>, although in some markets they can earn more.<\/p>\n\n\n\n Hiring managers usually look for the following skills when recruiting influencer marketing specialists:<\/p>\n\n\n\n A junior content editor is another great entry-level role that doesn\u2019t demand a lot of prior experience or industry knowledge while offering opportunities for learning and career growth. <\/p>\n\n\n\n Junior content editors are usually responsible for doing light editing on the copy written by content writers and copywriters, formatting content to a brand\u2019s specifications, uploading content to a CMS, and ensuring that all materials are up-to-date. Depending on the organization, the role can be equal parts editorial and administrative in nature. <\/p>\n\n\n\n Junior content editor salaries vary depending on the digital marketing specialist\u2019s level of education, experience, and the market in which they work. The average salary of a junior content editor in the United States is around $41,000, according to Glassdoor<\/a>, although many advance quickly to higher-paying roles. <\/p>\n\n\n\n Junior content editors usually have a bachelor\u2019s degree in English, communications, marketing, or a related field. The following skills are also required:<\/p>\n\n\n\n We\u2019ve covered the top eleven entry-level digital marketing jobs as well as the necessary skills for each role. Now, let\u2019s explore the best places to find these jobs. <\/p>\n\n\n\n Online job boards are a great place to start your search. You can simply type in the title of the kind of role you\u2019re looking for and see what job openings are listed. Here are a few of the best job boards when it comes to finding entry-level marketing jobs:<\/p>\n\n\n\n If you\u2019re looking for a more flexible working arrangement, you can find work as an independent contractor on marketplaces like:<\/p>\n\n\n\n Hundreds of digital marketing projects are posted on these marketplaces every week. Applicants bid on jobs and are able to work in their own time and without a contract.<\/p>\n\n\n\n As with most freelance gigs, though, the flipside is that you won\u2019t have a lot of job stability and you\u2019ll be in charge of filling up your schedule and finding new projects.<\/p>\n\n\n\n Another surprisingly effective way to find digital marketing jobs is to browse social media groups related to marketing or remote work. Occasionally, employers will list job openings there and you can find good job leads. We especially like Reddit for this\u2014you can use boards like Hire Me<\/a> to advertise your services and niche subreddits like Hire a Writer<\/a> to browse current jobs in your specialty.<\/p>\n\n\n\n Having a social media presence and keeping your professional profiles (such as LinkedIn) up to date can also help you get on the radar of recruiters. <\/p>\n\n\n\n If none of the above are working for you, you can take a more proactive approach to your job hunt by cold emailing potential employers and pitching your skills and services.<\/p>\n\n\n\n If you\u2019re looking to go this route, we recommend searching digital marketing directories such as the Hubspot Partner Directory<\/a>, creating an email template that can be personalized, and taking the time to customize each message so that it relates to the agency and its clients. <\/p>\n\n\n\n You can also use a service like Hunter<\/a> to help you find the best email\u2014don\u2019t be afraid to reach out to the manager directly.<\/p>\n\n\n\n Although there are many entry-level opportunities in digital marketing, aspiring digital marketers still need to stand out from the crowd if they\u2019re looking to land a job<\/a> at a coveted company or agency. Below are some tips to improve your chances of getting your foot in the door.<\/p>\n\n\n\n A resume is often the first thing a hiring manager will look at when considering applicants. In addition to following marketing resume best practices<\/a>, be sure to customize your resume for each job, highlighting any skills and experience that will resonate with the company you\u2019re applying to. <\/p>\n\n\n\n Where a resume shows potential employers where you\u2019ve worked, a portfolio shows them what you\u2019ve done. Build and maintain an up-to-date portfolio of your work that includes any successes you\u2019ve had with social media campaigns, digital marketing campaigns, performance metrics related to search engine optimization, etc. <\/p>\n\n\n\n If you\u2019re new to digital marketing, then having testimonials or references from former employers, colleagues, or mentors can be valuable because they can show hiring managers that you\u2019re reliable, trustworthy, a fast learner, or that you possess the soft skills necessary to excel in digital marketing. <\/p>\n\n\n\n Still have questions about entry-level digital marketing jobs? We answer some of the most frequently asked questions below. <\/p>\n\n\n\n Digital marketing can be a great career choice<\/a> for anyone who is creative, analytical, enjoys working with people, and is attentive to detail. The sector offers many entry-level marketing jobs for newcomers, opportunities for growth, and because nearly every industry now uses digital marketing, there\u2019s enormous variety when it comes to the types of projects a digital marketer gets to work on. <\/p>\n\n\n\n Yes! Digital marketing has many entry-level roles that are suited to those who have little to no digital marketing experience<\/a>. It is possible to have a digital marketing career by starting in an entry-level job and, over time, building your experience, network, and expertise and parlaying that into more advanced roles.<\/p>\n\n\n\n A bachelor\u2019s degree in marketing, communications, advertising, business, or psychology is usually looked upon favorably in the marketing industry but is by no means necessary<\/a>. Hiring managers are increasingly willing to cast a wide net to identify talent with the right skills (both technical and soft skills) and attitude to do the job, which means candidates who have completed online courses, bootcamps, or are self-taught have a good chance as anyone else at landing an entry-level digital marketing job.<\/p>\n\n\n\n Since you’re here… There\u2019s never been a better time to get into digital marketing. As more companies adopt digital marketing strategies\u2014social media advertising spend increased 45.9% in 2021 alone\u2014they\u2019re also snapping up digital marketing specialists of all stripes, from those experienced with email campaigns and product marketing to content strategists, digital marketing managers, SEO specialists, and creative directors. […]<\/p>\n","protected":false},"author":100,"featured_media":15654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_eb_data_table":"","footnotes":""},"categories":[124],"tags":[],"marketing_tags":[1478],"class_list":{"0":"post-7939","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-and-marketing"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/7939"}],"collection":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/comments?post=7939"}],"version-history":[{"count":4,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/7939\/revisions"}],"predecessor-version":[{"id":56471,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/posts\/7939\/revisions\/56471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/media\/15654"}],"wp:attachment":[{"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/media?parent=7939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/categories?post=7939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/tags?post=7939"},{"taxonomy":"marketing_tags","embeddable":true,"href":"https:\/\/www.springboard.com\/blog\/wp-json\/wp\/v2\/marketing_tags?post=7939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Entry-Level Digital Marketing Jobs<\/h2>\n\n\n\n
Content Writer<\/h3>\n\n\n\n
![\"entry](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/02\/content-writer-1-scaled.jpg\")
<\/figure>\n\n\n\n\n
What You\u2019ll Do<\/h4>\n\n\n\n
How Much You Can Make<\/h4>\n\n\n\n
![\"entry](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/02\/how-much-you-can-make-scaled.jpg\")
<\/figure>\n\n\n\nWhat the Requirements Are<\/h4>\n\n\n\n
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![\"\"](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/10\/entry-level-digital-marketing-jobs-content-writer.png\")
<\/figure>\n\n\n\nContent Strategist<\/h3>\n\n\n\n
What You\u2019ll Do<\/h4>\n\n\n\n
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How Much You Can Make<\/h4>\n\n\n\n
What the Requirements Are<\/h4>\n\n\n\n
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![\"\"](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/10\/entry-level-digital-marketing-jobs-content-strategist.png\")
<\/figure>\n\n\n\nSocial Media Specialist<\/h3>\n\n\n\n
What You\u2019ll Do<\/h4>\n\n\n\n
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How Much You Can Make<\/h4>\n\n\n\n
What the Requirements Are<\/h4>\n\n\n\n
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![\"\"](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/10\/entry-level-digital-marketing-jobs-social-media-specialist.png\")
<\/figure>\n\n\n\nPPC Specialist<\/h3>\n\n\n\n
What You\u2019ll Do<\/h4>\n\n\n\n
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How Much You Can Make<\/h4>\n\n\n\n
What the Requirements Are<\/h4>\n\n\n\n
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![\"\"](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/10\/entry-level-digital-marketing-jobs-ppc-specialist.png\")
<\/figure>\n\n\n\nOutreach\/PR Specialist<\/h3>\n\n\n\n
What You\u2019ll Do<\/h4>\n\n\n\n
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How Much You Can Make<\/h4>\n\n\n\n
What the Requirements Are<\/h4>\n\n\n\n
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![\"\"](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/10\/entry-level-digital-marketing-jobs-outreach-pr-specialist-1.png\")
<\/figure>\n\n\n\nCopywriter<\/h3>\n\n\n\n
What You\u2019ll Do<\/h4>\n\n\n\n
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How Much You Can Make<\/h4>\n\n\n\n
What the Requirements Are<\/h4>\n\n\n\n
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![\"\"](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/10\/entry-level-digital-marketing-jobs-copywriter.png\")
<\/figure>\n\n\n\nMarketing Assistant<\/h3>\n\n\n\n
What You\u2019ll Do<\/h4>\n\n\n\n
How Much You Can Make<\/h4>\n\n\n\n
What the Requirements Are<\/h4>\n\n\n\n
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Junior SEO<\/h3>\n\n\n\n
What You\u2019ll Do<\/h4>\n\n\n\n
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How Much You Can Make<\/h4>\n\n\n\n
What the Requirements Are<\/h4>\n\n\n\n
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![\"\"](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/10\/entry-level-digital-marketing-jobs-junior-seo.png\")
<\/figure>\n\n\n\nEmail Marketing Specialist<\/h3>\n\n\n\n
What You\u2019ll Do<\/h4>\n\n\n\n
How Much You Can Make<\/h4>\n\n\n\n
What the Requirements Are<\/h4>\n\n\n\n
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![\"\"](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/10\/entry-level-digital-marketing-jobs-email-marketing-specialist.png\")
<\/figure>\n\n\n\nInfluencer Marketing Specialist<\/h3>\n\n\n\n
What You\u2019ll Do<\/h4>\n\n\n\n
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How Much You Can Make<\/h4>\n\n\n\n
What the Requirements Are<\/h4>\n\n\n\n
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![\"\"](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/10\/entry-level-digital-marketing-jobs-influencer-marketing-specialist.png\")
<\/figure>\n\n\n\nJunior Content Editor<\/h3>\n\n\n\n
What You\u2019ll Do<\/h4>\n\n\n\n
How Much You Can Make<\/h4>\n\n\n\n
What the Requirements Are<\/h4>\n\n\n\n
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Where To Find Entry-Level Digital Marketing Jobs<\/h2>\n\n\n\n
![\"Where](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/02\/where-to-find-entry-level-digital-marketing-jobs-scaled.jpg\")
<\/figure>\n\n\n\nJob Boards<\/h3>\n\n\n\n
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Marketplaces<\/h3>\n\n\n\n
![\"Marketplaces\"](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/02\/job-boards-1-scaled.jpg\")
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Social Media<\/h3>\n\n\n\n
Cold Emailing<\/h3>\n\n\n\n
How To Stand Out When Applying for Digital Marketing Jobs<\/h2>\n\n\n\n
![\"How](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/02\/how-to-stand-out-when-applying-for-digital-marketing-jobs-scaled.jpg\")
<\/figure>\n\n\n\nCustomize Your Resume<\/h3>\n\n\n\n
Build a Portfolio of Your Work<\/h3>\n\n\n\n
![\"Build](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/02\/build-a-portfolio-of-your-work-scaled.jpg\")
<\/figure>\n\n\n\nInclude Testimonials and References<\/h3>\n\n\n\n
FAQs About Digital Marketing Jobs<\/h2>\n\n\n\n
Is Digital Marketing a Good Career?<\/h3>\n\n\n\n
![\"Is](\"https:\/\/www.springboard.com\/blog\/wp-content\/uploads\/2022\/02\/is-digital-marketing-a-good-career-scaled.jpg\")
<\/figure>\n\n\n\nCan You Get a Digital Marketing Job With No Experience?<\/h3>\n\n\n\n
Can You Get a Digital Marketing Job With No Degree?<\/h3>\n\n\n\n
<\/strong>Ready for a career in digital marketing? Test our curriculum with this free digital marketing learning path<\/a>, and check out our salary guide<\/a> to see what you could be making.<\/p>\n","protected":false},"excerpt":{"rendered":"