8-weeks | 100% online | 1-on-1 mentorship
Professional Digital Marketing Certificate
Confidently drive business growth and ROI by launching impactful multi-channel campaigns.
This 60+ hour online marketing certificate features features custom and curated content. Students graduate with the skills to create and measure campaigns across key channels including SEO, SEM, social media, content, email, influencer, affiliate and more. Assessments include 7 quizzes as well as 13 hands-on projects graded by your mentor.
The first module introduces you to the foundational concepts of digital marketing including key terms and channels, campaign lifecycle and its role within an organization's sales funnel.
Understanding your target customer and where to reach them is essential to any marketing strategy. Unlike traditional marketing however, digital marketing success requires personalization at scale.
In this module, you’ll learn how to use data to develop personas of your ideal customers for a product of your choosing. You’ll then be guided through effective targeting of these personas with relevant positioning and value propositions.
In 1996, Microsoft founder Bill Gates wrote an essay titled ‘Content Is King’. 25 years later, users are spending even more time online, consuming content.
This module teaches you how to utilize online content, such as videos and blogs, to build your brand’s voice, generate new and returning visitors, and turn them into leads.
With an estimated 60,000 Google searches per second, high search rankings are the primary drivers of website traffic.
This module will teach you how to optimize content such as blogs and website product pages, using keyword research and evaluation techniques, to ensure the best possible click through opportunities.
SEM, also known as paid advertising, is utilized across multiple channels including Google, YouTube and website display ads.
In this module, we’ll delve into the key terms, channels and performance metrics such as Cost-per-Click (CPC), Cost-per-Thousand-Impressions (CPM) and more. You’ll then create your own SEM campaign strategy, launch it on Google Adwords and monitor the performance.
With billions of daily active users, platforms such as Facebook, Instagram and TikTok are key to acquiring customers and maintaining relationships.
This module covers the organic and paid opportunities for marketers on key platforms as well as the management and measurement tools within the industry.
Email marketing continues to be a key conversion platform for B2B and B2C marketers with over 4 billion active users. In this unit, you’ll write, build and deploy your own email marketing campaign for a product of your choosing.
The influencer and affiliate partnership units teach you how to access a greater network of consumers with the support of a person or affiliate brand. They cover effective strategies in determining who, and how, to create valuable partnerships.
The volume of data available and tools for analysis, provide digital marketers the flexibility to monitor campaigns in real-time, generate insights quickly and make adjustments to ensure efficiency.
This module introduces you to a suite of industry tools and provides hands-on experience creating and implementing A/B tests across multiple channels.
How it works:
As startup coach, former VC and experienced marketing executive, I have been mentoring CEOs and founding teams of early-stage companies for more than 15 years. Companies I have worked with have raised venture rounds of tens of millions of dollars, and had successful exits of hundreds of millions of dollars.
I bring 10+ years of firsthand digital marketing experience from a wide range of companies such as Cisco, The Walt Disney Company, The Oprah Winfrey Network, and Toyota. I truly enjoy helping people and I love to answer questions."
Digital Marketing is more than just a career to me, it's a passion! I'm very excited to share my experiences with students looking to break into this rewarding field.
We understand online learning while balancing work and personal commitments can be challenging. That’s why the Springboard community and your mentor will keep you supported, motivated, and accountable.
Your coordinator and cheerleader that will check-in with you throughout the course
Available on Slack to answer questions about the curriculum
You’ll be part of a monthly cohort of students you can connect with via Slack and during events
Weekly meetings featuring live learning topics, curriculum Q&A, project feedback and networking
I felt really supported by my mentor and all the TAs. Everybody is super knowledgeable, and I could ask them a question any time through the chat system.
Software Engineering Graduate
You get so much hands-on experience with different people. I had people there to help guide me and point me in the right direction.
My mentor was amazing. She gave me the opportunity to work on my own, and when I had a problem, I could reach out to her and she was ready to help.
Data Analytics Graduate
This marketing certification is a part-time course with students typically completing in eight weeks when dedicating 6-9 hours per week.
If you aren't satisfied in the first seven days, let us know and you’ll receive a full refund. Employers can also reimburse employees for the full, or part tuition of the course.
This Professional Digital Marketing Certificate has no prerequisites with cohorts beginning on a monthly basis. There are a limited number of openings per cohort to ensure mentors can provide focused support.
There are 3 payment options for this course:
All charges will be in USD (based on the above prices). If you reside outside the U.S., this might carry an additional transaction fee, depending on the bank you use. We display prices in your local currency to give you an estimate of how much you will pay based on prevailing exchange rates, excluding transaction fees.
Yes, we have a financing option available! Students can apply for a loan with our partner Climb Credit, and if approved, use it to pay for tuition. Learn about the application process on Climb Credit's website here.
Your tuition includes:
Yes. Students seeking reimbursement for the full or partial tuition from their employer should select either the upfront or monthly payment options.