8-weeks | 100% online | 1-on-1 mentorship

Professional Social Media Marketing Certificate

Learn everything you need to win customers and grow your business through social media.

Springboard students work at leading tech companies
Become a social media expert in just 8 weeks
Our 100% online curriculum and flexible schedule means you can earn your social media certification where you want, when you want, how you want.
Learn to drive results
Use the latest tools and techniques to strategize, create and measure multi-platform social media marketing campaigns.
Gain real-world experience
Put your skills to the test and create a ready-to-implement social media campaign through 8 hands-on projects.
Get personalized support
Weekly 1-on-1 mentorship from marketers in the field - get answers on topics from campaign strategy to career growth.
Connect with your customers through social
With more than 3.9 billion active social media users around the world (Statista), brands need to cut through the noise and capture attention to have a conversation with their audience.
Industry impact
81% of shoppers use social media to discover brands and products (Hootsuite, 2021)
Social media ad spend is expected to reach a total of $230 billion in 2022 (Statista)
Instagram expertise was the fastest growing marketing skill in 2021 (LinkedIn)
The curriculum for this social media marketing certificate

This 60 hour curriculum features custom and curated content with students finishing in 8-weeks, part-time. Each unit includes a quiz, mini-project and capstone project where you can use your own real-world marketing scenario or one provided. At the end of the course, the eight capstones form a ready-to-implement campaign.

Unit 1: Social Media Fundamentals
Unit 2: Audience Research & Targeting
Unit 3: Brand Guidelines & Strategy
Unit 4: Content Pillars & Partnerships
Unit 5: Effective Copywriting
Unit 6: Creating & Scheduling Content
Unit 7: Content Strategy & Management
Unit 8: Reporting & Evaluating Data

The course begins with foundational concepts of social media marketing including key terminology, major channels, and where social media fits within an overall marketing strategy. Capstone one focuses on researching and assessing your competitor’s strategy.

Topics include:

  • What is social media marketing
  • Major social channels
  • Brand and competitor research

Understanding your customer enables you to efficiently produce content for the platforms they use. In unit two, you'll use tools such as Google Trends to develop industry insights as you develop customer personas for the capstone project.

Topics include:

  • Customer journey research
  • Synthesizing industry insights
  • Writing a sample persona

Social media provides a multitude of channels to tell your brand story. This unit shows you how to create brand guidelines to ensure the story remains consistent across all platforms and formats. Create a set of guidelines for your brand in the capstone.

Topics include:

  • Styling and staying on brand
  • Written and visual content
  • Live and video content

Your goals for social media determine your content pillars. Are you looking to educate, inspire, sell or otherwise? Learn common Key Performance Indicators (KPIs) and how they inform influencer partnerships, posting cadence, and more before creating your own in the capstone.

Topics include:

  • Creating content pillars
  • Posting cadence
  • Affiliate marketing

Learn to write compelling short-form copy using the “main idea” concept in this unit. Craft headlines, titles, captions complemented by relevant Calls To Action (CTA), hashtags, and emojis. You’ll then implement these skills by turning news articles and blogs into tweets and posts for the capstone.

Topics include:

  • Copywriting for digital and SEO
  • Hashtag strategies
  • Turning long-form into short-form content

In this unit, you’ll get hands-on experience creating and scheduling content on TikTok, Instagram, Twitter, and more. In addition, you’ll work with graphic design and video tools Canva and Figma. The capstone combines your new writing and visual skills as you create multiple assets.

Topics include:

  • Creating on social media platforms
  • Content creation tools
  • Scheduling tools

An organized content calendar forms the basis for an efficient social strategy. In this unit, you’ll create your own calendar for the capstone using tools such as Hootsuite and Sprout. You’ll also learn the paid and organic strategies to help you maximize it using Facebook Business Manager and Tweetdeck.

Topics include:

  • Social media management tools
  • Creating a content calendar
  • Organic social media strategy
  • Paid social media strategy

Relevant metrics, measurement tools, and knowing how to interpret the data allows you to evolve or pivot your strategy. This unit explains KPIs such as engagement, impressions and audience. In the final capstone you’ll evaluate a dataset and develop a pivot strategy.

Topics include:

  • Determining KPIs
  • Reporting
  • Social listening

Request a detailed syllabus

Work with current industry tools
A mentor dedicated to your learning
Mentor-led learning means you’re in control of your education. Having a real person invested in your success, providing consistent feedback, has helped more than 10,000 Springboard students achieve their goals.

How it works:

You’ll be matched with a mentor based on your schedule availability and course goals
Mentors are current social media marketing professionals working across multiple industries
Meet for weekly live calls and connect via email between meetings
You set the agenda, whether that's answering curriculum questions, walking through industry tools, getting project feedback and more.

Your support network

We understand online learning while balancing work and personal commitments can be challenging. That’s why the Springboard community and your mentor will keep you supported, motivated, and accountable.

Student advisor

Your coordinator and cheerleader that will check-in with you throughout the course

Teaching assistants

Available on Slack to answer questions about the curriculum

Fellow classmates

You’ll be part of a monthly cohort of students you can connect with via Slack and during events

Live office hours

Weekly meetings featuring live learning topics, curriculum Q&A, project feedback and networking

I felt really supported by my mentor and all the TAs. Everybody is super knowledgeable, and I could ask them a question any time through the chat system.

Julia Ayres

Software Engineering Graduate

You get so much hands-on experience with different people. I had people there to help guide me and point me in the right direction.

Dylan Wood

Cybersecurity Graduate

My mentor was amazing. She gave me the opportunity to work on my own, and when I had a problem, I could reach out to her and she was ready to help.

Sarah Ganihar

Data Analytics Graduate

Professional Social Media Marketing Certificate start dates

This social media certification is a part-time course with students typically completing in eight weeks when dedicating 6-9 hours per week.
**Apply by Monday, June 27 for $750 off tuition upon acceptance.**


**Apply by Monday, June 27 for $750 off tuition upon acceptance.**
If you aren't satisfied in the first seven days, let us know and you’ll receive a full refund. Employers can also reimburse employees for the full, or part tuition of the course.

Scholarship eligibility: Are you a woman or a veteran?
One time payment due at enrollment
Total: $2,495
Paid at time of enrollment
Two monthly payments
$1,248 /mo
Total: $2,496
Paid at time of enrollment
Paid at 4 weeks
Total tuition
Employer sponsored
Full or part tuition reimbursement depending on your benefits
Climb Credit loan
Finance your education with low monthly payments
$12 - $31 /mo
$2,652 - $3,172*
Paid at the time of enrollment
Monthly payments during course
$12 - $31 /mo (interest payments only)
Monthly payments after course
$72 - $83 /mo* for 36 months
Total cost
$2,652 - $3,172* (max loan amount of $2,245)

Who is this social media marketing certificate for?

This Professional Social Media Marketing Certificate has no prerequisites with cohorts beginning on a monthly basis. There are a limited number of openings per cohort to ensure mentors can provide focused support.

Professional backgrounds:

Early-career and established marketers looking to shift into a social media marketing role or complement their existing marketing skillset
Consultants and freelancers seeking to build their brand or expand their service offerings
Entrepreneurs, executives and professionals in adjacent fields wanting to understand and take advantage of the opportunities available in social
Want to build your digital marketing foundations first?

Our digital marketing certification features multiple hands-on projects and personal mentorship.

Learn more

More questions about the program?

Email Kyle, our Admissions Manager, who will help you think through the decision.

Apply for this Social Media Marketing Certificate

Apply by Monday, June 27 for $750 off tuition upon acceptance. Secure your spot now. Spots are limited, and we accept qualified applicants on a first come, first served basis.


The application is free and takes less than 5 minutes.

What is included in the course price?

Access to the 60 hour curated curriculum
8 quizzes, 8 mini-projects, 8 capstone projects
1-on-1 mentorship from a social media expert
Access to teaching assistants, student advisors and more
Weekly office hours featuring guest speakers
Student Slack community
Frequently Asked Questions
How do tuition payments work?

There are 3 payment options for this course:

  • Upfront payment: You pay $2,495 upfront at the time of enrollment.
  • Monthly Plan: Pay the course in two installments of $1,248.The first at the time of enrollment and the second one month later. Total tuition $2,496.
  • Climb Credit loan: Available by application to qualifying US citizens and permanent residents. If you are not a US citizen or permanent resident, you can still apply for financing with a fully qualifying co-borrower who is a citizen or permanent resident - as long as you both have a US address. If approved, you pay a $250 deposit to confirm your seat. You can finance the remaining $2,245 through a loan. You’ll make small interest-only payments of $12 - $32 for 8-weeks. After that, you will pay 36 monthly payments of $72 - $83. Learn more here
  • Due to regulatory issues, Climb Credit can no longer fund loans for Maine residents. If you live in Maine, you can still be approved if you apply with someone from any other U.S. state.
  • Please note: lending might not be available in all 50 states - click here for the current full lending list.

All charges will be in USD (based on the above prices). If you reside outside the U.S., this might carry an additional transaction fee, depending on the bank you use. We display prices in your local currency to give you an estimate of how much you will pay based on prevailing exchange rates, excluding transaction fees.

I need help with payments. Do you offer financing?

Yes, we have a financing option available! Students can apply for a loan with our partner Climb Credit, and if approved, use it to pay for tuition. Learn about the application process on Climb Credit's website here.

What is included in the course price?

Your tuition includes:

  • 60+ hour curriculum curated by social media marketing experts
  • 8 quizzes, 8 mini-projects, 8 capstone projects
  • Weekly 1-on-1 sessions with your social media marketing mentor
  • Dedicated teaching assistants to answer questions and give feedback via Slack
  • Weekly office hours facilitated by a social media marketing expert
  • Expert guest speakers
  • Student Slack channel
  • Access to all tools required
  • Lifetime access to your Springboard account
  • All taxes and fees
Can my employer pay for the course?

Yes. Students seeking reimbursement for the full or partial tuition from their employer should select either the upfront or monthly payment options.