FLEXIBLE SCHEDULE • REMOTE • MENTORSHIP • CAREER COACH • JOB GUARANTEE
Before we begin to develop your digital marketing skill set, it’s important to have a solid understanding of marketing fundamentals.
In this module, you’ll learn how to identify who you should be marketing to, what your marketing message should be, and how to think about a buyer’s journey.
In this unit you’ll learn how to create and promote content that effectively moves buyers through the various stages of your customer acquisition funnel.
Learn SEO fundamentals to help your business win traffic for keywords that drive conversion as well as SEM, also known as paid advertising. You’ll understand the channels, bidding, and how to measure success using metrics such as Cost-per-Click (CPC), Cost-per-Thousand-Impressions (CPM) and more. Complete the unit by launching your own campaign on Google Adwords, monitoring and iterating based on performance.
With billions of daily active users, platforms such as Facebook, Instagram and TikTok are key to acquiring customers and maintaining relationships. Build your knowledge on the organic and paid opportunities across the major platforms, before getting hands-on experience launching, managing and measuring your own social media campaigns.
Optimizing your website and digital properties is the key to a customer journey that drives conversions. Conversion rate optimization will help you harness the traffic generated by your digital marketing campaigns and provide essential insights for product improvements.
Data is a digital marketer’s best friend, but only if harnessed properly. We’ll teach you smart measurement strategies and best practices, familiarize you with the landscape of measurement tools that you’ll encounter, and train you to weed out 'vanity metrics' from your analyses.
How it works:
Our career-focused curriculum, 1:1 calls with your career coach, and mock interviews, will help you land your dream job. You can access these and all our career support services for 6 months after completing the program.
Digital Marketing Career Track is the best value bootcamp that provides industry mentorship, career coaching, and a job guarantee, all designed to help you get a job most affordably and quickly.
The total cost of the program is $8,000. You pay a $500 deposit, and $208/month for 36 months after you start your job.
We guarantee you'll find a digital marketing job within six months of graduation. If you don't get a job, you get a full refund.
This Digital Marketing Bootcamp is a 4-month program. Most students devote 20-25 hours a week to complete the course.
Every tuition option comes with Springboard's job guarantee. If you don’t get a digital marketing job within six months of graduation, you get a full refund.
Secure your spot now. Spots are limited, and we accept qualified applicants on a first come, first served basis.
The course is completely online. All you need is an internet connection.
Becoming a digital marketer takes time and effort. We've built a curriculum to teach you what you should know to land a job. The course length will vary for each student since the course is entirely self-paced. We expect most students will finish the course in 4 months working 20-25 hours per week.
You will be working 1:1 with your career coach throughout the course to create a successful job search strategy, build your network in tech, craft a digital marketing resume and LinkedIn profile, practice mock technical and behavioral interviews, debrief after actual job interviews, and negotiate your salary. You'll work more intensively with your coach after you graduate, and we expect you to land a digital marketing job within six months of course graduation.
This Digital Marketing Career Track is for people with solid written communication and analytical skills who want to start or advance their digital marketing career with essential skills, mentorship, and real-world experience. This is a beginner-friendly course with no previous digital marketing experience required.
As part of the admissions process, we'll ask you to complete an online technical skills survey. Based on your results, we work with you to determine your ideal starting point.