FLEXIBLE SCHEDULE • REMOTE • MENTORSHIP • CAREER COACH • JOB GUARANTEE

Digital Marketing Bootcamp: Become a Digital Marketer. Job Guaranteed.

Join the growing field of digital marketing on your schedule with our flexible, remote program. Graduate in just 4 months and land your dream job with support from your mentor and career coach, or you'll get a full refund.

Springboard students work at leading tech companies

A flexible digital marketing course that will transform your career

Our 100% online and on-demand learning structure means you don’t have to put your life on hold to change careers. Whether you’re a total beginner or building your existing skills, graduate with a digital marketing certificate in just 4 months part-time.

Build job-ready skills

Work on real-world projects and launch multi-platform campaigns with results you can show hiring managers.

Real human support at every step

Work 1-on-1 with an expert mentor, industry career coach and student advisor when you need guidance from course start to new job.

Springboard Job Guarantee

We believe in you and our program, so if you don't land a digital marketing job within 6 months of graduating, we'll give you a full refund.

An industry-leading program

Enrolling with Springboard guarantees you a quality learning experience.
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2021
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2020
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2019

Digital Marketing Course Curriculum: What you'll learn

Topic 1: Digital Marketing Fundamentals

Before we begin to develop your digital marketing skill set, it’s important to have a solid understanding of marketing fundamentals.

  • Intro to digital marketing
  • Customer acquisition funnel
  • The sales funnel
  • Campaigns vs. channels
Topic 2: Buyer Personas and Positioning

In this module, you’ll learn how to identify who you should be marketing to, what your marketing message should be, and how to think about a buyer’s journey.

  • Buyer personas
  • Audience targeting
  • Value proposition design
  • Positioning
Topic 3: Content Marketing

In this unit you’ll learn how to create and promote content that effectively moves buyers through the various stages of your customer acquisition funnel.

  • Types of content
  • What does “good” content look like?
  • Content analysis and creation
  • Content promotion
  • Marketing automation, including email marketing
  • Partnership marketing
Topic 4: Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Learn SEO fundamentals to help your business win traffic for keywords that drive conversion as well as SEM, also known as paid advertising. You’ll understand the channels, bidding, and how to measure success using metrics such as Cost-per-Click (CPC), Cost-per-Thousand-Impressions (CPM) and more. Complete the unit by launching your own campaign on Google Adwords, monitoring and iterating based on performance.

  • Keyword research, selection and match types
  • Link building, technical/on-page SEO, and local SEO
  • SEO technology
  • Google Adwords
  • Campaign setup and naming conventions
  • CPC bidding and optimization
  • Paid search metrics
Topic 5: Social Media Marketing

With billions of daily active users, platforms such as Facebook, Instagram and TikTok are key to acquiring customers and maintaining relationships. Build your knowledge on the organic and paid opportunities across the major platforms, before getting hands-on experience launching, managing and measuring your own social media campaigns.

  • Social media marketing overview
  • Organic social marketing
  • Paid social marketing
  • Content management and measurement tools
Topic 6: Conversion Rate Optimization (CRO)

Optimizing your website and digital properties is the key to a customer journey that drives conversions. Conversion rate optimization will help you harness the traffic generated by your digital marketing campaigns and provide essential insights for product improvements.

  • User experience and design improvements
  • A/B and multivariate testing
  • CRO metrics
  • CRO technology
Topic 7: Measurement and Metrics

Data is a digital marketer’s best friend, but only if harnessed properly. We’ll teach you smart measurement strategies and best practices, familiarize you with the landscape of measurement tools that you’ll encounter, and train you to weed out 'vanity metrics' from your analyses.

  • Digital marketing analytics overview
  • Best practices
  • Industry tools
  • Common marketing metrics
  • Attribution
A mentor dedicated to your learning
Learn digital marketing with personalized feedback and guidance from an expert that's invested in your success. Mentor-led learning has helped more than 10,000 Springboard students achieve their goals.

How it works:

You’ll be matched with a mentor based on your schedule availability and course goals
Mentors are current digital marketing professionals working across multiple industries
Meet for regular live video calls and connect via email between meetings
You set the agenda, whether that's answering curriculum questions, walking through industry tools, getting project feedback and more.

Get the perfect job with 1:1 career coaching

Our career-focused curriculum, 1:1 calls with your career coach, and mock interviews, will help you land your dream job. You can access these and all our career support services for 6 months after completing the program.

Your career coaching calls will help you:
Create a successful job search strategy
Build your network in tech
Craft a digital marketing resume and LinkedIn
Prepare with mock behavioral and technical interviews
Ace the job interview
Negotiate your salary
"I’d never done any real networking prior to Springboard, but the networking is what saved me, and I ended up receiving several job offers."
Pritisha Kumar
Springboard Graduate, 2021
Our graduates were hired by...

Is this program right for me?

This digital marketing course is for people who want to start or advance their digital marketing career with essential skills, mentorship, and real-world experience. This is a beginner-friendly course with no previous digital marketing experience required.
Prerequisites:
Fluent English communication (written and oral)
Basic analytical skills (e.g., ability to break down problems, interpret charts, etc.)
Understanding of high-school level statistics (e.g., simple averages, scatterplots, etc.)

See how Springboard Compares

Digital Marketing Career Track is the best value bootcamp that provides industry mentorship, career coaching, and a job guarantee, all designed to help you get a job most affordably and quickly.

Price
Length
Job Guarantee
1-1 Industry Mentor
Career Coaching
Springboard Digital Marketing Career Track
Price$4,900
Length4 months
Job Guarantee
1-1 Industry Mentor
Career Coaching
Brainstation Digital Marketing Bootcamp
Price$16,500
Length8 months
Job Guarantee
1-1 Industry Mentor
Career Coaching
CareerFoundry Digital Marketing Program
Price$6,555
Length7 months
Job Guarantee
1-1 Industry Mentor
Career Coaching

With deferred tuition, you don't pay until after you start your job

Pay a $500 deposit, and the rest after you start your digital marketing job.

The total cost of the program is $8,000. You pay a $500 deposit, and $208/month for 36 months after you start your job.

We guarantee you'll find a digital marketing job within six months of graduation. If you don't get a job, you get a full refund.

Digital marketing course start dates

This Digital Marketing Bootcamp is a 4-month program. Most students devote 20-25 hours a week to complete the course.

Tuition

Every tuition option comes with Springboard's job guarantee. If you don’t get a digital marketing job within six months of graduation, you get a full refund.

Scholarship eligibility: Are you a woman or a veteran?
Upfront discount
Pay upfront and save 20% on tuition
$4,900
$6,200
Paid at the time of enrollment
$4,900
Total cost
$4,900
Month to month
Pay as you go, only for the months you need
$1,550 /mo
Total: Up to $6,200
Paid at the time of enrollment
$1,550
Monthly payments during the course
$1,550
Total cost
Variable (up to $6,200)
Deferred tuition plan
Pay monthly only after you start a digital marketing job
$208 /mo
Total: $8,000
Paid at the time of enrollment
$500 refundable deposit
Monthly payments during course
$0
Monthly payments after course
$208 for 36 months after starting new job
Total cost
$8,000
* only available for U.S. citizens/permanent residents
Climb Credit loan
Finance your education with low monthly payments
$30-$80* /mo
Total: $6,775 - $8,154*
Paid at the time of enrollment
$500
Monthly payments during course
$30-$80* (interest payments only)
Monthly payments after course
$197 - $225 for 33 months
Total cost
$6,775 - $8,154* (loan amount of $5,700)
*range based on approved interest rate. Only available for U.S. residents.

Our graduates work at:

Apply for the Digital Marketing Bootcamp

Secure your spot now. Spots are limited, and we accept qualified applicants on a first come, first served basis.

!

The application is free and takes just 5 minutes to complete.

Frequently Asked Questions

Is this course conducted online or in person?

The course is completely online. All you need is an internet connection.

How long does this course take?

Becoming a digital marketer takes time and effort. We've built a curriculum to teach you what you should know to land a job. The course length will vary for each student since the course is entirely self-paced. We expect most students will finish the course in 4 months working 20-25 hours per week.

How soon can I find a job?

You will be working 1:1 with your career coach throughout the course to create a successful job search strategy, build your network in tech, craft a digital marketing resume and LinkedIn profile, practice mock technical and behavioral interviews, debrief after actual job interviews, and negotiate your salary. You'll work more intensively with your coach after you graduate, and we expect you to land a digital marketing job within six months of course graduation.

What are the prerequisites for admission?

This Digital Marketing Career Track is for people with solid written communication and analytical skills who want to start or advance their digital marketing career with essential skills, mentorship, and real-world experience. This is a beginner-friendly course with no previous digital marketing experience required.

As part of the admissions process, we'll ask you to complete an online technical skills survey. Based on your results, we work with you to determine your ideal starting point.