Design terms such as wireframes, prototypes, and mockups are often used interchangeably, but in the field of UX/UI design, they actually mean very different things. As UX designer, Marcin Treder put it, “confusing wireframes with prototypes is like assuming an architectural blueprint…and a display house are the same thing.” Instead of conflating the terms, which […]
There was a time when UX designers only had to consider the screen size of desktop computers when designing web layouts. But with the proliferation of smartphones, tablets, laptops, and wearables, and diversity of ways in which people are accessing the internet, designers have had to come up with new strategies to ensure a consistent […]
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Meet Reagan Tatsch, a former marketing operations manager turned data analyst. After the tech startup he was working for went under during the onset of the COVID-19 pandemic, Reagan Tatsch found himself wondering what to do next. He’d spent years working in marketing operations and had just recently started learning about data analytics before he […]
UX writing is the practice of creating user interface (UI) copy that guides users within a digital product. The purpose of UX writing is to provide a smooth and intuitive user experience while minimizing friction. Friction occurs when an interface is confusing, important items are hard to find, or the user isn’t sure what to […]
Almost every successful product or service has benefited from some form of user experience research, whether a company has hired a whole team of user researchers to conduct focus groups and user interviews, sent out a quick survey, or simply asked friends and family for their feedback. And while UX research is itself a distinct […]
Many cybersecurity tactics are inspired by military wargaming, but none more so than red teaming and blue teaming. A form of ethical hacking, red teaming and blue teaming involve companies hiring highly trained cybersecurity experts to infiltrate their computer systems, networks, and servers. The point of hiring an ethical hacker is to strengthen the organization’s […]
Most user experience research falls into one of two categories: quantitative research and qualitative research. While both are concerned with data collection, gaining insight into the problems that might exist within a product or service, and understanding the experience of users, the qualitative approach is more focused on understanding user motivation and behavior. Where quantitative […]
