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12 Sales Training Programs To Get You Hired in 2024

12 minute read | September 20, 2022
Monica J. White

Written by:
Monica J. White

Ready to launch your career?

If you’re interested in getting into sales, you’ll be happy to know that there are many learning options for you to choose from. Online sales training programs and bootcamps have become a popular form of education in recent years, making it easier, cheaper, and quicker for you to learn the techniques you need to launch your new career. 

But with so many options, how do you know which one is right for you?

That’s why we’ve put together this list of 12 of our favorite sales training programs. Many of these courses are suitable for both beginners or experienced sales representatives who are looking to level up their sales skills, and they’ll look great on any resume. And, most importantly, all of these training programs will help get you hired. Some even offer a money-back guarantee if you don’t land a job quickly after graduation. 

What Is a Sales Training Program?

sales training programs

Source: Management Central Europe

Sales training programs are offered by a variety of sales organizations and coach students in basic sales principles, or in a specific sales model.

Many training programs will include a certificate or certification upon completion and can help you acquire the skills you need to land a job or rise within your current company. Plenty of programs are completely online, but on-site training programs are also available. 

Related Read: What Is Tech Sales?

Best Sales Training Programs

springboard-logo-copyTech Sales Bootcamp4.63$7,000Learn More
aThe Art of Sales 3.59N/A
hubspot academy logoInbound Sales CourseN/AN/ALearn More
aslan logoSales Training Program5.0N/ALearn More
the brook groupImpact Sales Training Seminars N/A$2,195Learn More
udemy-logoPractical Sales Technique Training4.6$86Learn More
impartaBusiness Acumen Programme4.8N/ALearn More
brian-tracyCentury Sales Training4.16$997Learn More
rain-groupSales Training Programs4.8N/ALearn More
mercuri-internationalSales Training5.0N/ALearn More
coursera-logoSuccessful Negotiation4.8N/ALearn More
richardson-sales-perforamanceSales Training Programs5.0N/ALearn More

Listed below are our top 12 sales training programs for individuals aiming to land a sales representative role.

Springboard – Tech Sales Bootcamp

Tech sales bootcamp

Source: Springboard


Switchup: 4.68

Course Report: 4.63

Careerkarma: 4.6

Average: 4.63


The Springboard Tech Sales Bootcamp is a remote course with 150 hours of content, typically completed part-time in around 12 weeks. The curriculum includes one live class per week taught by expert instructors, which includes demonstrations, guided practice sessions, and role-playing exercises.

The program comes with a job guarantee and nine months of career support to help you land your first role and really launch your sales career.

Best For

Springboard’s course covers the specific area of SaaS (Software as a Service) sales in the tech industry. The program is aimed at beginners and learners who enjoy group work and structured study. The weekly live classes are a requirement to graduate, so you need to have some flexibility to get the most from the course.


The full upfront cost of the training program is $7,000, which can be paid through a variety of plans, including monthly and deferred tuition.

Northwestern University on Coursera – The Art of Sales: Mastering the Selling Process Specialization

The Art of Sales

Source: Coursera


Switchup: 2.22

Course Report: 4.25

Careerkarma: 4.3

Average: 3.59


The Northwestern sales training program uses a flexible curriculum that recommends just three hours per week over the course of 4-6 months. The course is suitable for beginners and includes four modules that cover prospecting, connecting with prospects, delivering sales pitches, and building a sales toolkit. 

Best For

This program allows students to progress at their own pace and is therefore well-suited for individuals who are busy with other work, or who have an irregular schedule. 

However, as the course is paid for by a subscription, the price can be lowered by completing the course quickly, making it a good deal for full-time students as well. 


Coursera is a subscription service that allows users to access a variety of courses for a set fee. 

HubSpot Academy – Inbound Sales Course

Inbound sales

Source: Hubspot Academy


No ratings found


The Hubspot inbound sales course is a short introductory course that is free for anyone to complete. The course covers sales fundamentals, how to prioritize potential customers, how to deliver personalized sales presentations, and how to maximize the customer experience.

The format of the course includes reading, videos, and quizzes, and can be fully completed in under three hours. Upon completion, you’ll receive a globally recognized certification in inbound sales.

Best For

This free and short-form course is a good way to introduce yourself to the world of sales and learn more about sales curriculums before choosing a longer, paid training program.


This course is free to enroll in and complete.


sales training program

Source: Aslan


Findcourses: 5


Aslan is a company that specializes in effective sales training and offers a variety of programs to level up your skills, including inside sales, sales calls, field sales, and leadership. 

The company also has a podcast with over 150 episodes, which are all full of tips and tricks to improve your sales techniques. Aslan focuses on creating a sales plan for your unique situation and offers a free consultation to discuss what they can do for you and your team.

Best For

Aslan training programs are designed for sales teams within a company, so they are best for team leads who are searching for personalized and expert training for their team. 


Pricing is discussed during a free consultation. 

The Brooks Group (the IMPACT Selling® Seminar)

The impact selling seminar

Source: The Brooks Group


No ratings found


The IMPACT Selling® Seminar is a three-day program that consists of six two-hour sessions. The program is aimed at both beginner and experienced sales reps, and it teaches a simple 6-step sales cycle that can be applied to a variety of situations. The sessions are fully online, and you’ll also receive a workbook, access to sales resources, and access to the QStream Mobile Reinforcement Tool. 

Best For

This virtual seminar is great for both teams and individuals of varying sales experience levels. Because it’s not an interactive program, this course is better suited to people who like to learn through reading and listening rather than doing. 


The price is $2,195 per person, and the Brooks Group offers a no-questions-asked refund if an individual does not feel their investment was valuable. 

Udemy – Sales Training: Practical Sales Techniques

sales training

Source: Udemy


SwitchUp: 4.6


This course covers the basics of sales techniques for beginners within the industry, including time management and finding enjoyment in sales. The course is taught through a series of video lectures and downloadable resources which, once bought, can be accessed for life. Graduates of the course will also receive a certificate upon completion which they can include on their resume. 

Best For

This is a great course if you’re new to the world of sales and want some insight into how the job works as well as what you can expect to do on a day-to-day basis. 


The upfront cost of the Udemy Sales Training course is $86.


3D sales curriculum

Source: Imparta


Gartner: 4.8


Imparta specializes in sales team training and offers a range of training plans to cover many different kinds of businesses. With over 100 modules to choose from, you can select the ones that suit the needs of your team or have the experts at Imparta design a tailor-made solution specifically for your business.

Imparta’s sales methodology is based on 20 years of research and experience and is taught by a team of over 150 trainers.

Best For

The solutions offered by Imparta are best suited for businesses looking for an ongoing training program that will help sales representatives continue to grow their skills year after year.


Flexible pricing options include pay-as-you-go workshops, enterprise licenses, and an annual per-person fee.

Brian Tracy – 21st Century Sales Training for Elite Performance

21st century sales training

Source: Brain Tracy


Scam Report: 84%


The Tracy Brian Sales Training course consists of 24 video training modules and workbooks that are designed for you to complete over the course of 12 weeks with just 60 minutes of study per week.

The course will take you through the core elements of a successful sale, from funneling prospective buyers to closing the deal and maximizing repeat business.

Best For

This non-interactive course is useful for full-time workers and busy individuals who can’t agree to a fixed study schedule. The videos and workshops will provide you with all the information you need to develop your skills as a salesperson.


The price of the Brian Tracy 21st Century Sales Training course is $997.

RAIN Group

sales training program

Source: Rain Group


Gartner: 4.8


RAIN Group offers customizable sales training solutions to suit a variety of needs. With over 70 modules to choose from, you will be able to collaborate with RAIN Group’s expert trainers to design a course that works for your unique situation.

Training can be delivered both on-site and virtually by RAIN Group instructors. Or, you can take advantage of its “Train the Trainer” program, which will train one person in an organization who can then train other sales representatives.

Best For

RAIN Selling solutions are well-suited for businesses that wish to provide extensive and continual sales training for their sales representatives in order to improve sales success rates.


Flexible pricing will be discussed during a consultation.

Mercuri International

sales training

Source: Mercuri International


Findcourses: 5


Mercuri International offers two main types of sales team training: off-the-shelf and customized. With off-the-shelf training, your team will have access to a library of content in 20 different languages that you can use on any device at any time. With customized training, your teams will receive instructor-led guidance that promotes collaborations between colleagues and utilizes a hands-on learning approach.

Best For

Mercuri International training solutions are suitable for both long-term and short-term training. Its library of content is useful to help new hires get up to speed quickly.


Pricing plans are developed around your specific needs during a consultation.

University of Michigan on Coursera – Successful Negotiation: Essential Strategies and Skills

essential strategies and skills

Source: Coursera


Coursera: 4.8 (16,866 reviews)


This University of Michigan program offered by Coursera specifically covers the skill of negotiation, which is essential for any sales representative. This course is aimed at individuals, with a fully flexible, online format and approximately 17 hours of video, reading, and quiz content. The course content can be viewed for free, but becoming a paid student will mean you get a certificate upon completion. 

Best For

This course is particularly useful for experienced sales reps who could benefit from some extra training in negotiation. 


The course can be viewed for free or accessed in full using the Coursera subscription system. 

Richardson Sales Performance 

Source: Richardson Sales Performance 


Gartner: 5


Richardson Sales Performance offers a huge range of training solutions for sales representatives, sales managers, and sales leaders within a company. Specialized courses will help your team work on their specific weak spots and hit their sales goals.

Course topics include: sprint selling, positioning a price increase, relationship selling, virtual selling, sales presentation skills, storytelling, team selling, and more. These courses can be delivered as a one-day session led by an in-person instructor, or as two four-hour workshops led by virtual instructors. 

Best For

This training is aimed at business owners and experienced sales experts working on a sales team within a company.


Pricing plans for Richardson Sales Performance solutions are discussed during consultation.

How Do You Choose a Sales Training Program?

Now that you’ve seen a selection of the sales coaching programs available, we’ll cover a range of factors you can consider to help you choose the right program.

Career Goals

Specializing in a specific area of sales—such as inbound, outbound, cold calls, or virtual selling—can help you stand out as an applicant and maximize your value as an employee.

Mapping out your career goals and the career path you need to follow to get there will help you choose a specialization. Selecting a course that offers specific training in your specialization can help you develop the skill sets hiring managers look for. 

If you’re not sure yet what kind of selling you want to do, you can complete a general course first, and follow up with a more specialized course afterward.


Since sales courses offer a wide range of content, it’s important to check the syllabus before enrolling. You’ll be able to view these directly on the website or by requesting a syllabus to be emailed to you. 

If you’re new to sales, you’ll want to make sure the basics are covered, but experienced sales managers might want to check that they haven’t covered the content already.

Instructors’ Expertise

sales training programs- instructor's expertise

Many courses offer office hours and feedback from instructors, which allows students to ask questions and receive insight into the world of sales. For this insight to be as useful as possible, it’s ideal for course instructors to be experienced industry professionals who have worked in sales themselves.


When it comes to sales courses, more expensive does not necessarily mean more valuable. One-time video courses with small price tags can still be a useful tool for you if you’re a beginner or you’re not yet sure if sales is right for you. Starting with some low-priced options before expanding longer courses can be a good way to find the best solutions for you.


Some courses require attendance to certain types or numbers of classes, but not everyone can set aside time for this. Making sure you choose a course that fits your schedule so you can get the most out of this experience as possible.


Deciding whether a sales certification is important to you will also help narrow down your options, as not all sales training programs offer it. Certification can be a really great addition to your resume at the beginning of a career, so although not every course you take needs to offer it, we recommend choosing at least one that does.

Job Support

Job support isn’t offered by that many sales training programs, but it can be a real benefit if you’re just starting out and trying to find an entry-level sales position. Job support normally includes resume advice, career advice, and interview practice that can really help you get noticed on the job market.

Ratings and Reviews

Using ratings and reviews to gauge the quality of a course can be difficult, as reviews are very subjective. However, if a course has no reviews at all and you can’t find people talking about it online, it may not be trustworthy, so it’s important to check before buying.

Making the Most Out of a Sales Training Program

If you want to become a sales professional, you’ll want to get the most out of your training program as possible. Here are some things to consider:

How Does a Sales Training Program Work?

sales cycle
Source: G2 Learning Hub

Most sales training programs will teach students a sales cycle that can be applied in a variety of different situations and industries. Depending on the type of course you choose, these strategies will be taught through video lectures, live workshops, or written resources.

With in-person or live training, you will often take part in role-playing and teamwork activities to help you practice your new skills.

What Should You Expect To Learn in a Sales Training Program?

Some main topics and skills covered in a sales training program include:

  • Introduction to sales principles
  • Identifying sales opportunities 
  • Sales pipeline development
  • Research
  • Engagement strategies
  • Qualification call preparation 
  • Opening a sales conversation
  • Qualification call in action
  • Handling objections, follow up 
  • Closing the deal
  • Repeat business

What Will the Schedule Look Like?

In principle, non-interactive courses will have no set schedule, and you will be able to study whenever and wherever you like, using the pre-recorded content provided. With interactive courses, you may have live online classes that you’ll need to attend around once a week, usually in the evening or on a weekend. 

FAQs About Sales Training Programs

Finally, we’ll cover some FAQs on sales training programs. 

Are There Any Prerequisites for a Sales Training Program?

Many programs aimed at individuals will be beginner-friendly while also being beneficial for more experienced sales professionals. For training aimed at groups, attendees will already be working in a sales team at a company, and will likely have some prior training. 

Is a Certificate Worth It for a Sales Training Program?

A certificate can be very useful, especially at the beginning of your career when you need to grab the attention of recruiters and hiring managers during your job search. Not every sales program you enroll in has to provide a certificate, but it can be beneficial to choose at least one that does. 

How Do You Learn Sales Skills?

Sales skills are learned with the same methods as most other skills: through demonstration, study, and practice. You will need to see examples of how it is done, study to understand why it works, and practice until you can replicate the model example.

You don’t need to be born with a talent for sales—you can build up skills and experience in the same way as any other career. 

Do You Need a Degree for a Career in Sales?

Though they are not an absolute requirement to start a career in sales, degrees can be useful. However, sales training programs and certifications are also widely recognized and respected within the industry, and they can help your resume land you an interview.

Once you secure an interview, you will be able to demonstrate your knowledge and skills and be considered based on your performance.

Since you’re here…
Curious about a career in tech sales? Learn more with our tech sales career guide, or dive right in with our Tech Sales Bootcamp. We’ll help you switch careers in a matter of months, or your tuition money back. See our student success stories for inspiration – people are changing careers with us every day!

About Monica J. White

Monica is a journalist with a lifelong interest in technology, from PC hardware to software and programming. She first started writing over ten years ago and has made a career out of it. Now, her focus is centered around technology and explaining complex concepts to a broader audience.