8-weeks | 100% online | 1-on-1 mentorship

Professional Digital Marketing Certificate

Confidently drive business growth and ROI by launching impactful multi-channel campaigns.

Springboard students work at leading tech companies
A marketing certificate that lets you learn on your schedule
This part-time digital marketing certificate provides students hands-on experience creating, implementing and measuring digital marketing campaigns. Graduate in just 8-weeks with a professional certification.
Flexible schedule
The 100% online curriculum allows you to learn when it suits your work and personal life.
Hands-on experience
Use your own real-world marketing scenarios for 13 hands-on projects using current industry tools.
1-on-1 mentorship
Ask the questions important to you, whether curriculum, project, or career-specific.
Why digital marketing matters
With 85% of American adults going online daily (Pew Research, 2021), brands must have a digital marketing strategy to build connections with customers. This course will equip you with the knowledge to harness digital channels and create a complete customer experience.
Industry impact
For every $1 spent on Google Ads, businesses average $2 in revenue (Hubspot, 2021)
90% of Instagram users follow brands and 44% use it to shop weekly (Hootsuite, 2021)
In 2022, total email users worldwide is forecast to hit 4.3 billion (Statista, 2021)
The curriculum for this digital marketing certificate

This 60+ hour online marketing certificate features custom and curated content. Students graduate with the skills to create and measure campaigns across key channels including SEO, SEM, social media, content, email, influencer, affiliate and more. Assessments include 7 quizzes as well as 13 hands-on projects graded by your mentor.

Unit 1: Digital Marketing Fundamentals
Unit 2: Buyer Personas and Positioning
Unit 3: Content Marketing
Unit 4: Search Engine Optimization (SEO)
Unit 5: Search Engine Marketing (SEM)
Unit 6: Social Media Marketing
Unit 7: Email and Partnership Marketing
Unit 8: Measurement and analysis

The first module introduces you to the foundational concepts of digital marketing including key terms and channels, campaign lifecycle and its role within an organization's sales funnel.

Topics include:

  • What is digital marketing
  • The sales funnel
  • Digital marketing channels and lifecycle

Understanding your target customer and where to reach them is essential to any marketing strategy. Unlike traditional marketing however, digital marketing success requires personalization at scale.

In this module, you’ll learn how to use data to develop personas of your ideal customers for a product of your choosing. You’ll then be guided through effective targeting of these personas with relevant positioning and value propositions.

Topics include:

  • Buyer personas
  • Audience targeting
  • Positioning
  • Value propositions

In 1996, Microsoft founder Bill Gates wrote an essay titled ‘Content Is King’. 25 years later, users are spending even more time online, consuming content.

This module teaches you how to utilize online content, such as videos and blogs, to build your brand’s voice, generate new and returning visitors, and turn them into leads.

Topics include:

  • Content marketing overview
  • Blogging
  • User-focused content

With an estimated 60,000 Google searches per second, high search rankings are the primary drivers of website traffic.

This module will teach you how to optimize content such as blogs and website product pages, using keyword research and evaluation techniques, to ensure the best possible click through opportunities.

Topics include:

  • SEO overview
  • Keyword research and optimization
  • Backlinking

SEM, also known as paid advertising, is utilized across multiple channels including Google, YouTube and website display ads.

In this module, we’ll delve into the key terms, channels and performance metrics such as Cost-per-Click (CPC), Cost-per-Thousand-Impressions (CPM) and more. You’ll then create your own SEM campaign strategy, launch it on Google Adwords and monitor the performance.

Topics include:

  • SEM overview
  • Types of SEM
  • SEM strategies

With billions of daily active users, platforms such as Facebook, Instagram and TikTok are key to acquiring customers and maintaining relationships.

This module covers the organic and paid opportunities for marketers on key platforms as well as the management and measurement tools within the industry.

Topics include:

  • Social media marketing overview
  • Organic social marketing
  • Paid social marketing
  • Content management and measurement tools

Email marketing continues to be a key conversion platform for B2B and B2C marketers with over 4 billion active users. In this unit, you’ll write, build and deploy your own email marketing campaign for a product of your choosing.

The influencer and affiliate partnership units teach you how to access a greater network of consumers with the support of a person or affiliate brand. They cover effective strategies in determining who, and how, to create valuable partnerships.

Topics include:

  • Email marketing overview and tools
  • Influencer and affiliate marketing overview

The volume of data available and tools for analysis, provide digital marketers the flexibility to monitor campaigns in real-time, generate insights quickly and make adjustments to ensure efficiency.

This module introduces you to a suite of industry tools and provides hands-on experience creating and implementing A/B tests across multiple channels.

Topics include:

  • Digital marketing analytics overview
  • Industry tools
  • A/B testing

Request a detailed syllabus

Work with current industry tools
A mentor dedicated to your learning
Mentor-led learning means you’re in control of your education. Having a real person invested in your success, providing consistent feedback, has helped more than 10,000 Springboard students achieve their goals.

How it works:

You’ll be matched with a mentor based on your schedule availability and course goals
Mentors are current digital marketing professionals working across multiple industries
Meet for weekly live calls and connect via email between meetings
You set the agenda, whether that's answering curriculum questions, walking through industry tools, getting project feedback and more.
Meet some of our marketing certificate mentors

Ido Sarig

Experience: 25 years, digital marketing
Industries: IT, Enterprise Software
Current Job: Chief Marketing Officer

As startup coach, former VC and experienced marketing executive, I have been mentoring CEOs and founding teams of early-stage companies for more than 15 years. Companies I have worked with have raised venture rounds of tens of millions of dollars, and had successful exits of hundreds of millions of dollars.

Lauren Brown

Experience: 10 years, digital marketing
Industries: Tech, Auto, Real Estate
Current Job: Snr Digital Strategist

I bring 10+ years of firsthand digital marketing experience from a wide range of companies such as Cisco, The Walt Disney Company, The Oprah Winfrey Network, and Toyota. I truly enjoy helping people and I love to answer questions."

Jonathan Lamas

Experience: 16 years, digital marketing
Industries: Entertainment, Insurance
Current Job: Snr Digital Marketing Specialist

Digital Marketing is more than just a career to me, it's a passion! I'm very excited to share my experiences with students looking to break into this rewarding field.

Your support network

We understand online learning while balancing work and personal commitments can be challenging. That’s why the Springboard community and your mentor will keep you supported, motivated, and accountable.

Student advisor

Your coordinator and cheerleader that will check-in with you throughout the course

Teaching assistants

Available on Slack to answer questions about the curriculum

Fellow classmates

You’ll be part of a monthly cohort of students you can connect with via Slack and during events

Live office hours

Weekly meetings featuring live learning topics, curriculum Q&A, project feedback and networking

I felt really supported by my mentor and all the TAs. Everybody is super knowledgeable, and I could ask them a question any time through the chat system.

Julia Ayres

Software Engineering Graduate

You get so much hands-on experience with different people. I had people there to help guide me and point me in the right direction.

Dylan Wood

Cybersecurity Graduate

My mentor was amazing. She gave me the opportunity to work on my own, and when I had a problem, I could reach out to her and she was ready to help.

Sarah Ganihar

Data Analytics Graduate

Professional Digital Marketing Certificate start dates

This marketing certification is a part-time course with students typically completing in eight weeks when dedicating 6-9 hours per week.

Pricing

If you aren't satisfied in the first seven days, let us know and you’ll receive a full refund. Employers can also reimburse employees for the full, or part tuition of the course.

Scholarship eligibility: Are you a woman or a veteran?
Upfront
One time payment due at enrollment
$2,495
Total: $2,495
Paid at time of enrollment
$2,495
Monthly
Two monthly payments
$1,248 /mo
Total: $2,496
Paid at time of enrollment
$1,248
Paid at 4 weeks
$1,248
Employer sponsored
Full or part tuition reimbursement depending on your benefits
$0
$2,495
Climb Credit loan
Finance your education with low monthly payments
$12 - $31 /mo
$2,652 - $3,172*
Paid at the time of enrollment
$250
Monthly payments during course
$12 - $31 /mo (interest payments only)
Monthly payments after course
$72 - $83 /mo* for 36 months
Total cost
$2,652 - $3,172* (max loan amount of $2,245)

Who is this digital marketing certificate for?

This Professional Digital Marketing Certificate has no prerequisites with cohorts beginning on a monthly basis. There are a limited number of openings per cohort to ensure mentors can provide focused support.

Professional backgrounds:

Early-career and established marketers looking to shift into a digital marketing role or complement their existing marketing skillset
Consultants and freelancers seeking to build their brand or expand their service offerings
Entrepreneurs, executives and professionals in adjacent fields wanting to understand and take advantage of the opportunities available in digital
Want to build your social media marketing skills?

Our social media marketing certification features 16 hands-on projects and personal mentorship.

Learn more

More questions about the program?

Email Kyle, our Admissions Manager, who will help you think through the decision.

See how Springboard compares
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Apply for this Digital Marketing Certificate

Secure your spot now. Spots are limited, and we accept qualified applicants on a first come, first served basis.

!

The application is free and takes less than 5 minutes.

What is included in the course price?

Access to the 60 hour curated curriculum
7 quizzes, 13 hands-on projects
1-on-1 mentorship from a digital marketing expert
Access to teaching assistants, student advisors and more
Weekly office hours featuring guest speakers
Student Slack community
Frequently Asked Questions
How do tuition payments work?

There are 3 payment options for this course:

  • Upfront payment: You pay $2,495 upfront at the time of enrollment.
  • Monthly Plan: Pay the course in two installments of $1,248.The first at the time of enrollment and the second one month later. Total tuition $2,496.
  • Climb Credit loan: Available by application to qualifying US citizens and permanent residents. If you are not a US citizen or permanent resident, you can still apply for financing with a fully qualifying co-borrower who is a citizen or permanent resident - as long as you both have a US address. If approved, you pay a $250 deposit to confirm your seat. You can finance the remaining $2,245 through a loan. You’ll make small interest-only payments of $12 - $32 for 8-weeks. After that, you will pay 36 monthly payments of $72 - $83. Learn more here
  • Due to regulatory issues, Climb Credit can no longer fund loans for Maine residents. If you live in Maine, you can still be approved if you apply with someone from any other U.S. state.
  • Please note: lending might not be available in all 50 states - click here for the current full lending list.

All charges will be in USD (based on the above prices). If you reside outside the U.S., this might carry an additional transaction fee, depending on the bank you use. We display prices in your local currency to give you an estimate of how much you will pay based on prevailing exchange rates, excluding transaction fees.

I need help with payments. Do you offer financing?

Yes, we have a financing option available! Students can apply for a loan with our partner Climb Credit, and if approved, use it to pay for tuition. Learn about the application process on Climb Credit's website here.

What is included in the course price?

Your tuition includes:

  • 60+ hour curriculum curated by digital marketing experts
  • 13 hands-on projects and exercises
  • Weekly 1-on-1 sessions with your digital marketing mentor
  • Dedicated teaching assistants to answer questions and give feedback via Slack
  • Weekly office hours facilitated by a digital marketing expert
  • Student Slack channel
  • Access to all tools required
  • Lifetime access to your Springboard account
  • All taxes and fees
Can my employer pay for the course?

Yes. Students seeking reimbursement for the full or partial tuition from their employer should select either the upfront or monthly payment options.