9 Best Digital Marketing Bootcamps To Boost Your Skills [2023 Guide]
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Wondering how to launch a career in digital marketing? You aren’t alone. For creatives who are looking to land a job that’s both stable and fulfilling, marketing is one of the most common career paths. Bootcamp programs are considered one of the most efficient ways to build the skills you need to get hired. But with so many options, it can be difficult to know which one is right for you.
That’s why we’ve created this list of the top nine digital marketing bootcamps and compared them according to curriculum, ratings, price, and more.
Ready? Then let’s get started.
What Is a Digital Marketing Bootcamp?
Digital marketing bootcamps are short, affordable courses designed to help students master digital marketing fundamentals. Many online programs offer flexible part-time options, allowing participants to fulfill existing professional obligations while enrolled.
Some programs focus on theory and conceptual learning, while others emphasize building practical skills. You’ll need to assess your goals and try to determine whether a marketing bootcamp, certificate, or degree is right for you. You’ll also need to consider your budget, schedule, and learning style.
Best Digital Marketing Bootcamps
Here’s our list of the best digital marketing bootcamps:
Over the course of just eight weeks, Springboard’s Professional Digital Marketing Certificate program teaches students how to launch impactful, multi-channel campaigns that drive business growth.
Through 13 hands-on projects that utilize real-world marketing scenarios, students learn how to harness popular digital marketing tools to create, implement, and measure successful campaigns across key channels, including social media, email, organic and paid search, and more. The 60+ hour curriculum covers:
- Digital marketing fundamentals. Students learn about campaign lifecycles and the role of digital marketing within the sales funnel.
- Buyer personas and positioning. Students learn how to use data to target audiences with personalized messaging and relevant value propositions.
- Content marketing. Students learn how to develop a content strategy that builds a brand voice and generates leads.
- Search engine optimization (SEO). Using techniques like keyword research, students learn how to use content optimization to increase organic inbound traffic.
- Search engine marketing (SEM). Students learn strategies to harness paid advertising campaigns on platforms like Google, YouTube, and more.
- Social media marketing. Using industry-standard content management and measurement tools, students learn how to use social platforms to boost conversion rates and customer engagement.
- Email and partnership marketing. Students learn how to write, build, and deploy email marketing campaigns. Students also learn how to reach a wider network of consumers through affiliate marketing.
- Measurement and analysis. Using key analytics tools, students learn how to monitor campaigns in real-time, rapidly generate campaign insights, and adjust campaigns accordingly.
Each Springboard student receives one-to-one guidance from an industry expert mentor. Springboard mentors meet regularly with their mentees on live calls to assist with questions related to coursework and projects—and also offer career advice. Students can also reach out to their mentor via email in between meetings. Students can also connect with teaching assistants, fellow classmates, and student advisors on Slack.
Springboard’s part-time digital marketing certificate is fully remote and offers a flexible schedule. Students graduate with a professional certification to validate their skills.
This bootcamp has no prerequisites, meaning it is beginner-friendly. Springboard’s Professional Digital Marketing Certificate is also ideal for professionals in adjacent fields who want to understand and capitalize on digital marketing opportunities.
The bootcamp is also a good fit for early-career or established marketers looking to pivot into a digital marketing position or expand their extant marketing skills.
Students can pay $2,495 upfront at the time of enrollment, or pay for the course in two installments of $1,248. Qualifying students may also pay a $250 deposit and finance the remaining tuition through a loan. Finally, students may seek full or partial tuition coverage from their employer.
BrainStation’s Digital Marketing Bootcamp teaches students essential technical skills through live, interactive classes. Students collaborate on real-world projects with cross-functional teams that include other students from BrainStation’s coding, design, and data science bootcamps.
Participants can enroll in the course as either part-time or full-time students. Both options provide a virtual classroom experience.
This bootcamp is ideal for learners whose schedules can accommodate BrainStation’s live class schedule. Enrollment is also application-based—students must complete a short form, take an admissions challenge, and meet the BrainStation admissions team to be considered.
Students hail from various professional backgrounds. 80% of BrainStation students have a post-secondary education, and 20% have earned a Master’s degree or Ph.D.
The course costs $3,250.
University of Illinois on Coursera
- Coursera Student Reviews: 4.6/5
- Average: 4.6/5
The University of Illinois offers a Digital Marketing Specialization certificate through Coursera. This fully online, six-course overview of digital marketing offers a flexible schedule and takes approximately eight months to complete at a pace of five hours per week. Students complete hands-on projects throughout the course to reinforce new skills and complete a four-week capstone project at the end of the program to tie all their learning together.
This course accepts beginners and requires no previous experience.
This course requires a Specialization subscription to Coursera, which can cost $39-$89 per month.
Thinkful’s Digital Marketing Bootcamp is a flexible, part-time course that students can complete online in three months. Thinkful offers self-paced lessons that demand a time commitment of approximately 15-20 hours per week. Live video sessions with a digital marketing mentor, optional office hours, and career support are also available.
This course is great for learners with no experience who want to jump right in. There are no prerequisites and students can start immediately.
The upfront cost of tuition is $4,900. Alternatively, monthly payments, loans, and deferred tuition plans are available.
*Fewer than 15 reviews
Jelly Academy’s Digital Marketing Six Lesson Course teaches foundational skills related to digital marketing and PR. The course is taught via live classes over Zoom, which students attend once a week for three hours. In addition to earning a certificate from Jelly Academy, students will have the opportunity to complete 11 industry-recognized certifications from Google, Meta, Hootsuite, and more.
Those with no digital marketing experience are encouraged to enroll. Students must have a high school diploma or be at least 19 years of age.
The program costs $3999. Alternatively, for $1999 students may enroll in Jelly Academy’s “on-demand” version of the course, which offers self-directed learning opportunities in lieu of live classes.
Arizona State University
- CourseReport: 5.0/5 (Fewer than 15 reviews)
- SwitchUp: 3/5 (Fewer than 10 reviews)
- CareerKarma: 4.7/5 (Fewer than 5 reviews)
- Average: 4.23/5
ASU’s Digital Marketing Bootcamp is a part-time course that students can complete in five months with three days a week of virtual classes. The bootcamp offers a wide range of career services and also has partnered with Meta to provide students with a Facebook Certification exam voucher in the concentration of their choice after coursework is complete.
This course is best for learners whose schedules can support a virtual classroom experience.
The course costs $9,745.
General Assembly’s Digital Marketing Course teaches students to build digital advertising campaigns using modern tools.
Students can participate in-person at a General Assembly campus or partake in an online course via General Assembly’s remote classroom. Over the span of 10 weeks, classes meet twice a week for two hours in the evenings. A one-week accelerated version of the course is also available.
The program is designed for beginners and carries no prerequisites, but many students are familiar with fundamental marketing concepts and have worked on advertising campaigns.
General Assembly offers flexible payment options. Full tuition is $3950, but students can pay through loans or installment payment plans.
Digital Career Institute
The Digital Career Institute’s Online Marketing program is a full-time, 14-month course offered in English and German. The course includes 12 months of online instruction and a two-month internship. Students learn how to harness key marketing channels to create successful campaigns, and also have the option to explore hackathons, Agile project management, and more.
This course is best for German students who qualify for a Bildungsgutschien (German education voucher) that will render the course tuition-free. No previous education or experience is necessary.
Those who qualify can use a Bildungsgutschein to pay for the course.
GrowthTribe’s Digital Marketing Certificate offers on-demand access to course materials including videos, templates, guides, and case studies—allowing students to learn at their own pace. The course is not cohort-based, which means that students don’t have traditional classmates—but they are integrated into GrowthTribe’s alumni network of digital marketing professionals. Students can share ideas, discover new tools, and learn about job prospects through GrowthTribe’s network.
This course welcomes beginners, upskillers, and learners with less than three years of experience.
The course costs €995, or $1017.54.
How Do You Pick a Digital Marketing Bootcamp?
Wondering how to choose a digital marketing bootcamp that meets your needs? Consider these factors:
A comprehensive curriculum will explore campaign development across key digital channels and explain the broader function of digital marketing in sales conversion funnels. Students should learn how to harness in-demand tools like Google Analytics and Google Ads, and understand core techniques related to content marketing, social media marketing, email marketing, SEO, and SEM.
Choose a bootcamp that is led by professional digital marketers with robust industry experience. Prioritize programs that offer regular, one-on-one meetings with a qualified mentor who will be invested in your success as a student and a job-seeker. Instructional staff should have robust experience in the digital marketing space.
How much time do you have to devote to a bootcamp program? Can you structure your schedule around live classes that meet regularly, or do you need more flexibility?
Price and Payment Options
How flexible is your budget? Are you in the financial position to pay for a course upfront, or do you need a payment plan?
Reputation and Reviews
As you narrow down your options, closely scrutinize course ratings and reviews. Courses with a high volume of reviews will have a more reliable rating, so tread carefully when evaluating a bootcamp with only a handful of reviews. Comb through student feedback to see what alumni liked or struggled with throughout the course.
Job Placement Assistance
If your goal is to launch a digital marketing career, you’ll need to prioritize programs that offer job support. Programs that emphasize networking, provide industry-expert mentors, offer live office hours, and connect students with dedicated advisors can help you get hired.
Making the Most Out of a Digital Marketing Bootcamp
Enrolling in a digital marketing bootcamp is an investment. Let’s take a look at what you’ll need to know in order to maximize your learning returns.
How Do Digital Marketing Bootcamps Work?
Bootcamps are designed to teach fundamental digital marketing skills and provide students with the hands-on training they need to land an entry-level job in the field. Online bootcamps often allow learners to study on their own time, enabling participants to continue working while preparing to launch a new career.
What Should You Expect To Learn During a Digital Marketing Bootcamp?
An effective bootcamp should help you build marketing experience through hands-on projects that solve business problems. You should learn a wide variety of digital marketing strategies across key channels, including social media advertising, search advertising and analytics, organic lead generation, and more.
What Will My Schedule Look Like?
Digital marketing bootcamp schedules vary. Part-time programs can require up to 20 hours of study per week, while full-time programs require more. An online program with a flexible schedule will allow you to fit coursework into your existing schedule, whereas an in-person program—or a course with live classes—will require you to restructure your schedule around instruction times.
FAQs About Digital Marketing Bootcamps
Read on for answers to frequently asked questions about digital marketing bootcamps.
Is Learning Digital Marketing Worth It?
According to LinkedIn, half of the top 10 jobs posted on the site are in the digital or media space. Demand has accelerated for marketers in digital roles, and an analysis of LinkedIn’s internal data shows that digital marketing opportunities are expanding rapidly. Learning digital marketing can broaden your employment prospects, improve your job security, or help you command higher compensation in your current role.
Are Digital Marketing Bootcamps Worth It?
Bootcamps are efficient, flexible, and affordable—and also provide career and networking support. They streamline the learning process and offer structured opportunities to implement and strengthen new skills via real-world projects. Digital marketing bootcamps are worth it for individuals who want to build applied skills and land a new job after graduation.
Are There Any Prerequisites for a Digital Marketing Bootcamp?
Digital marketing bootcamps typically do not carry prerequisites. Most programs are accessible to beginners, although some encourage applicants to have related experience in marketing-adjacent fields. Because digital marketing shares skills with roles across a variety of industries, many learners find that their professional background has prepared them to enroll in a bootcamp program.
Can You Get a Job After a Digital Marketing Bootcamp?
Many bootcamp programs are designed to help students land digital marketing jobs after graduation. If getting hired is your top priority, prioritize bootcamps that will support your career goals with job search assistance, networking opportunities, and one-on-one guidance from an industry expert mentor who can help you navigate the digital marketing landscape with valuable professional advice.
Since you’re here…
Want to bring your marketing skills into the 21st century? Check out our free digital marketing curriculum for new ideas and insights.