Suzy DeLine grew up dancing and singing. She was convinced she was headed toward a career on Broadway, and even earned a drama degree from Northwestern University. But during her time as an undergrad, Suzy realized that directing and producing—calling the shots—was even more fun than performing. So she set her sights on business school. […]

Referral marketing (also known as word-of-mouth marketing) is a powerful tactic and one of the best marketing drivers for sales and conversion. Referral marketing is exactly what it sounds like: the process of one person referring a product, and the referee purchasing that product due to that recommendation. Referral marketing works because consumers trust the […]

If you’re social media-savvy, chances are you follow an influencer or two, either directly through their blog or via Instagram, Twitter, YouTube, Facebook, Pinterest, or another social media channel. In 2017, the keyword “influencer marketing” increased by 325 percent in Google searches, making it the fasting-growing online acquisition method of the year after organic search. […]

If you’ve ever built a website, or just created content online, you’ve no doubt heard the term SEO thrown around. But you may not fully understand what SEO best practices are. Let us break them down for you. What Is SEO? SEO, or search engine optimization, is the process of getting traffic to your site from […]

When people ask Randy Aimone what he does for a living, he sometimes answers: “mind control.” He’s just playing around with them—sort of. “Some people call it marketing, but to me it’s simply mind control,” he said, “because what am I doing? I’m influencing people’s behavior and getting people to do what I’m wanting them […]

The digital marketing world is full of people looking to make a name for themselves. Here’s a list of 108 digital marketing experts who’ve done so, and are worth following.   Neil Patel Why: Neil Patel constantly redefines digital marketing advice with his comprehensive, high-quality guides to SEO and a whole bunch of digital marketing […]

Whether you want to land a marketing job at your dream company, launch your own business, or build a side hustle for some extra spending money, one thing’s for sure: you’ll need to know a lot within the digital marketing field. Being successful in digital marketing is a lot like being an orchestra conductor—there’s a […]

I’ll cut straight to the chase: the tidal waves of digitization that swept through the music industry in 1999 and the news industry 2006 are landing on every other sector of the world and remarkably few companies or knowledge workers are even remotely close to ready. It’s not like there were no warnings. In August […]