UX design is a creative and ever-changing field that welcomes fresh ideas from new practitioners, but there are some foundational UX design principles that every new designer should understand. The Interaction Design Foundation defines UX principles as “fundamental points of advice for making easy-to-use, pleasurable designs as we select, create and organize elements and features in […]

Google, Airbnb, and Amazon all have one thing in common: an incredible user experience (also known as UX). Their principle websites are straightforward and easy to use, and many (including Airbnb co-founder Joe Gebbia) attribute the success of these “startup unicorns” to strong UX design. CNNMoney’s 100 Best Jobs in America list for 2017 includes both UX […]

Want to build a better product? Get to know your users.  One of the most effective ways to connect with a target audience is through user personas. As Adobe explains: “User personas are archetypical users whose goals and characteristics represent the needs of a larger group of users.”  UX designers create user personas to better […]

Every day, over 500,000 new websites are created on the Internet. In the last year, accelerated by the pandemic, everyone from small business owners and enterprise leaders to national governments began embracing digital channels to connect with their stakeholders. Digital governance, e-commerce, video conferencing, collaboration, edtech, fintech, etc., are growing exponentially. In this world that’s […]

A wireframe of a website or mobile app is like the blueprint of a building—a clear and simple visual representation of its structure. As a monochrome, two-dimensional rendering, the wireframe is used by user experience (UX) designers as the first step in website or app design. They use it to create the basic structure, collaborate […]

User research is at the heart of all user-centric design. User experience (UX) designers spend significant time and energy understanding their users in great detail before creating digital products. In this process, they use a wide range of tools. Two of the most common ones are user personas and Jobs To Be Done (JTBD).  In […]

What connects 3400 BC Iraq, 3200 BC Egypt, 1300 BC China and 600 BC Mesoamerica? Writing. Thousands of years ago, humans began writing pictorial signs in these four parts of the world, which slowly evolved through cuneiform, hieroglyphics, symbols, and codices to the alphabets we use today. From being merely a matter of record, these […]

COVID-19 impacted the software industry unlike any other. Social distancing and restricted movements forced a vast majority of tasks performed in-person to be done online/remotely. This accelerated the growth of the software industry in two distinct ways: New software was being created, and existing software was rapidly improved. For instance, before the pandemic, several processes […]