UX design is a creative and ever-changing field that welcomes fresh ideas from new practitioners, but there are some foundational UX design principles that every new designer should understand. The Interaction Design Foundation defines UX principles as “fundamental points of advice for making easy-to-use, pleasurable designs as we select, create and organize elements and features in […]

Google, Airbnb, and Amazon all have one thing in common: an incredible user experience (also known as UX). Their principle websites are straightforward and easy to use, and many (including Airbnb co-founder Joe Gebbia) attribute the success of these “startup unicorns” to strong UX design. CNNMoney’s 100 Best Jobs in America list for 2017 includes both UX […]

Jumping into user experience design without conducting thorough user research puts your brand at a disadvantage. Learning the subtleties of user behavior helps you understand how to factor those needs into the final design of your product. SaaS companies are faced with increasing competition, and user research is an important tool that you can use […]

Thanks to the digital transformation, the whole world—businesses and consumers alike—is now online. This means that more than half of the global population is connected to the internet, with an astonishing 93% accessing the web via mobile devices.  ‌Mobile devices are now the device of choice for accessing the internet, as they are accessible, cheaper […]

User experience design is important to any business with a digital presence because it constitutes a practice devoted to fulfilling the user’s needs. The user experience encapsulates how a person feels when they interact with a digital interface, such as a website, mobile app, software application, or any other type of human/device interaction. Especially when […]

User experience designers are in high demand at both startups and big companies alike, with both organization types seeking creative, critical, and technically skilled designers to bolster the user experience of their products and give them a competitive advantage. But the roles and responsibilities of UX designers can greatly differ depending on where they work, […]

UX design has become a particularly sought-after career field. In 2020, LinkedIn referenced UX/UI design as one of the most in-demand skills. As companies become increasingly digital, design is a way to stay competitive, win over customers, and attract top talent.  Since Google will use design as one of the search rank criteria starting in […]

When you think of UX design, you might think of technical elements of the job such as sketching, wireframing, making mock-ups, and using an array of design tools to create prototypes. And while these UX skills are foundational to the UX design profession, there’s more to being an effective UX designer than just technical design […]