Here’s what we’ll cover:
While UI/UX designer responsibilities may vary from company to company, the end goal is always the same: the responsibility of a UI/UX designer is to achieve overall user satisfaction with a product.
UI/UX designers continually look for ways to improve the product experience, even for bestselling products that have been on the market for years. They may do this by making the product faster, easier to use, or more fun. Video game patches are a great example because they’re iterative and are often launched in response to user feedback: while the initial product may be perfectly functional, patches are necessary to fix bugs and deal with unforeseen edge cases. Sometimes patches are rolled out together with additional content in order to placate longtime users and increase the chances of in-game purchases, thereby increasing customer lifetime value.
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At its core, UI/UX design encompasses the entire user experience. For a physical product, this includes packaging, the ease of transporting the product to your car, and assembling it. Swedish furniture brand IKEA, which positions itself as a low-cost provider, packages furniture in flat-packed boxes so customers can transport the items in their own vehicles, thereby eliminating delivery fees. The installation instructions contain large diagrams that make it easy for users to self-assemble items without paying for extra help.
When it comes to a digital product, UI/UX design includes the purchasing process, technical troubleshooting, and the process of obtaining updates or patches.
This means UI/UX designers have several key responsibilities.
Ready to switch careers to UI/UX Design?
Springboard offers a comprehensive UI/UX design bootcamp. No design background required—all you need is an eye for good visual design and the ability to empathize with your user. In the course, you’ll work on substantial design projects and complete a real-world externship with an industry client. After nine months, you’ll graduate with a UI/UX design mindset and a portfolio to show for it.
Check out Springboard's UI/UX Design Career Track to see if you qualify.
Not sure if UI/UX design is the right career for you?
Springboard now offers an Introduction to Design course. Learn what designers do on the job by working through a project with 1-on-1 mentorship from an industry expert. Topics covered include design tools, research, sketching, designing in high fidelity, and wireframing.
Check out Springboard’s Introduction to Design Course—enrollments are open to all!
Download our guide to UX design fundamentals
This 50-page guide will take you through the foundations of user experience, including information architecture, user experience, and user interface.
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